The recent collaboration between Adjust and Applovin has resulted in the publication of an insights report aimed at accelerating growth in mobile gaming applications.
Over the past one and a half years, the mobile gaming industry has faced challenges due to the global economic slowdown, leading users to spend less on games. However, the latest report from Adjust and Applovin suggests a more optimistic outlook for the future.
According to Adjust data, not only is there a general improvement in the mobile gaming landscape, but there are also specific areas where growth is already occurring rapidly. Game developers can reach more players, scale their campaigns on new channels and platforms, and achieve more installations and gaming sessions by leveraging the right tools and focusing on new technologies like artificial intelligence for personalization.
The report delves into Adjust data and offers insights on utilizing the right marketing mix and channels, maximizing the potential of Connected TV (CTV), and creating high-quality creatives at scale, with expert opinions from AppLovin and SparkLabs. In today’s environment where every penny counts, marginal gains will determine the difference between success and failure.
For the latest and most strategic roadmap tips for the success of gaming applications in 2024 and beyond, download the Adjust & Applovin Gaming App Insights Report now.
