App Annie, one of the leading companies that bring together consumer data and market estimates, today announced that it has changed its brand name to data.ai. The company now defines itself as “the 1st Unified Data AI Company to combine consumer and market data with the power of artificial intelligence to fuel insights.”
data.ai adopts the vision of driving comprehensive digital performance with its products and partnerships. The company believes that the digital ecosystem is fragmented and relies too much on in-house teams and manual processes creating a significant distraction from the core business. Digital performance benefits from a single point of control that unifies disparate datasets illuminating mission-critical metrics like customer acquisition cost, lifetime value, and ROI.
According to this, data.ai’s mission is to take the complexity out of the equation by providing the external teams a unified view across all channels – mobile, web, OTT, and gaming.
Their new name will be updated on their website as of today. All products will continue to operate as usual with the same user account details.
Ted Krantz, CEO of data.ai said:
“Today we are the mobile standard which is the tip of the spear and where the market is going. However, we see a blue ocean opportunity to assemble a broader variety of digital datasets and activate artificial intelligence so that enterprises can compete at a higher level. We are proud to be the first data company to offer these unique data science capabilities.”
