American video game giant Electronic Arts has announced a major decision has been made to restructure its operations, dividing its business into two distinct entities: EA Sports and EA Entertainment. This strategic move aims to enhance focus and drive growth within the respective divisions, creative ownership, and financial accountability while providing unique experiences to players worldwide.
After the restructuring, Laura Miele has been appointed President of EA Entertainment, Technology & Central Development. Miele will oversee key studios, empowering them with more creative ownership while continuing to lead central technology and development services to drive execution and operational efficiencies.
Cam Weber has been appointed President of EA SPORTS. The newly formed EA Sports division will concentrate on developing and publishing sports-related video games, building on EA’s strong legacy in the genre. With an impressive portfolio of acclaimed titles such as FIFA (renamed EA Sports FC), Madden NFL, and NHL, EA Sports is set to expand its offerings and continue delivering authentic, immersive sports gaming experiences to enthusiasts around the globe.
Newly appointed EVP and Chief Experiences Officer David Tinson will lead the EA Experiences team to develop and scale services and capabilities across Commercial, Marketing, WWCE, EAX, and Positive Play in order to inspire, engage and connect fans in and around the games.
EA’s CEO, Andrew Wilson, said, “This evolution of our company continues to empower our studio leaders with more creative ownership and financial accountability to make faster and more insightful decisions around development and go-to-market strategies. These steps will accelerate our business, drive growth, and deliver long-term value for our people, our players and our communities.”
By separating the divisions, EA aims to further enhance its ability to deliver exceptional content, develop deep connections with players, and innovate within each respective field. The full post can be read on the official EA website.
