As of March 9, 2022, Anzu has become the first in-game advertising company to join Unity’s Verified Solutions Partner Program. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Anzu SDK for Unity is optimized for the latest version of the Unity editor, providing a seamless experience for Unity developers.
Anzu’s in-game advertising solution allows developers to open their games to in-game advertisements embedded in 3D objects such as buildings, billboards, and banners. Then, advertisers can automatically schedule ad campaigns inside their games, providing developers with a consistent and reliable revenue stream that doesn’t disrupt the gaming experience.
Anzu’s Co-Founder and CPO, Ben Fenster, said:
“We are very excited to be the first in-game advertising company recognized by Unity as a verified solutions partner. This move will bring our technology to even more developers, who are increasingly looking for a reliable and non-disruptive solution to help them monetize their games. Many Unity titles, including Axis Football, World Cricket Championship 2, Ultimate Car Driving Simulator, and Slapshot: Rebound, have already integrated Anzu’s SDK and are benefiting from our churn-friendly, non-clickable, and non-disruptive ads that keep players in the game, our easy drag-and-drop integration, the high fill rate of OpenRTB coupled with high CPMs of direct deals with name brands, and full inventory control over the content, data, pricing, ad formats, frequency, and ad density.”
Some customers who use Anzu’s advertising solutions say their revenue has increased significantly. With gamers more open to in-game advertising, it has become a reliable and effective way for developers to monetize their titles for the first time or as an additional monetization solution that works alongside other methods and respects the gaming experience. A recent research study by Anzu on UK and US gamers found that seven in ten gamers are positive or neutral towards in-game advertising if it’s done right, and two-thirds of gamers said they welcome marketing investment into gaming.