Flexion partners with Fingersoft to publish two titles on alternative app stores

Flexion’s distribution services aim to increase revenue and attract new users to Fingersoft’s games.
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Game marketing firm Flexion has announced signing an agreement with Fingersoft to publish the developer’s worldwide hit mobile casual games Hill Climb Racing and Hill Climb Racing 2. Flexion is set to distribute the games on the Amazon Appstore, ONE store, Samsung Galaxy Store and Huawei AppGallery, in Q2 2023.

Hill Climb Racing and Hill Climb Racing 2 have accumulated over two billion installs and over €180 million in net revenue across all its mobile platforms. According to the press release, Flexion’s distribution services aim to add revenue and new players from the alternative app stores through monetisation, platform relations and user acquisition.

For Fingersoft, the partnership with Flexion represents an opportunity to improve its brand and product recognition and reach new users outside its existing distribution channels. Jens Lauritzson, CEO of Flexion, made comments on the partnership:

“Flexion is adding an average of 10% to a game’s Google Play revenue by taking it to the alternative app stores. We have more than 100 people with expertise, experience, and technology in growing revenue and audiences on alternative app stores. No one else can offer this. We can’t wait to make Fingersoft’s hit games climb even higher.”

Hill Climb Racing and Hill Climb Racing 2 are physics-based driving games that challenge players with unique hill-climbing environments with dozens of different vehicles.

Both titles are free-to-play and are highly popular among mobile gamers. During the first year of its release in 2012, Hill Climb Racing amassed over 100 million downloads, and Hill Climb Racing 2 is the all-time top-grossing arcade racing game on Google Play.

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