Mintegral Partners with Google AdMob

Mintegral, a programmatic ad platform, has partnered with Google AdMob to provide premium ad demand to app businesses worldwide. With this move, Mintegral becomes a bidding and waterfall SDK, simplifying in-app advertising and maximizing developers’ ad revenue.
mintegral and google admob logos.

Mintegral, a programmatic ad platform, has announced its partnership with Google AdMob, making it a bidding and waterfall SDK network with interstitial, rewarded, and banner ad formats. This move will simplify in-app advertising by connecting premium demand to app businesses worldwide.

Developers can now adopt a flexible bidding strategy to maximize ad revenue using in-app bidding and waterfall. Publishers who integrate with Mintegral’s SDK via Google AdMob will gain access to its premium global ad demand. Mintegral’s SDK is currently integrated with over 10,000 top publishers.

Mintegral’s advanced in-app bidding solution will benefit its partnered advertisers by providing high-quality traffic across various verticals such as utility apps, e-commerce, mid-core and hardcore games, hyper-casual, and casual games. Mintegral is dedicated to acquiring the right users by delivering tailored creatives based on their interests and needs.

Jeff Sue, GM of Americas at Mintegral, said:

“Google AdMob is a powerful tool for app developers’ monetization. Mintegral is excited to participate as a bidding and waterfall SDK network partner within AdMob to help deliver the most competitive demand to global developers.”

Game Producer at Shimmer Games, Xing Mi, expressed his satisfaction with the partnership, noting that integrating with Mintegral’s SDK as their in-app bidding partner through Google AdMob increased their global ad revenue for their game Rent Please! Landlord Sim. He further stated that the stable and premium ad demand provided by Mintegral boosted their ARPDAU by 10%.

Mintegral has also integrated with mediation partners such as AppLovin MAX, Unity LevelPlay, DT FairBid, TopOn, and Yandex. AppsFlyer, a mobile measurement platform, has recognized Mintegral’s UA and monetization prowess and named it a Top 3 ad network globally.

Mintegral will soon join Google Ad Manager as a bidding and waterfall SDK network, which is expected to empower a broader range of developers to boost their ad revenue.

Developers and publishers can integrate Mintegral SDK by logging into their AdMob account and following the steps below.

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