Mobile Metaverse Experience – MBC 2022

Ricardo Flores from Lockwood Publishing shared insights at the Mobidictum Business Conference about the mobile metaverse experience.
A headshot of Lockwood Publishing's Ricardo Flores

Ricardo Flores, Studio Head of Lockwood Publishing, attended Mobidictum Business Conference and held a session about the mobile metaverse experience.

Flores began the presentation by introducing himself, the company, and Avalon Life, Lockwood’s eight-year-old mobile social app with 3D avatars, stating that this platform can be considered a Web2 metaverse.

The experienced executive explained why mobile is the ultimate platform for the metaverse, as he shared its advantages. He then detailed that social games and apps have been trending for the past two years and social hangouts in mobile games are starting to appear in other apps as gamification, attracting millions of users.

The presentation continued with the current economic situation. Flores stated that Apple and Google are the rulers of the mobile space as of now, with hybrid alternatives approaching, such as Epic Games. He adds that although Web3 transactions are situated on the web browser, the inclusion of NFTs inside mobile games and apps is getting more common.

Lockwood’s Studio Head moved on to the importance of understanding what the audience wants, along with their habits. He gave some numbers and examples from Avakin Life, stating that 64% of the users on the platform are between 18 and 34 years of age.

Flores also spoke about branding, sharing that the digital, social, and real-life interactions between people and their favorite brands should be fueled by the power of storytelling and user-generated content. An example from Avakin Life was again demonstrated, showing collaboration with O Boticário, Brazil’s second biggest cosmetics company.

He stated that there are many ways to explore the metaverse and keep the players engaged, such as user-generated content or upgradable NFTs, but at the end of the day, it has to be fun. Flores concluded the presentation by introducing Flare Salon, the beauty saloon in Avalon Life, where the team performs various tests and analyzes the numbers. You can reach the complete session along with more relevant content by clicking the button below.

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