Singapore-based marketing and advertising technology platform Mobvista launched an interactive mobile ad campaign, “Recycle Hero,” in alignment with World Cleanup Day 2023. Crafted by Mobvista’s in-house creative studio, Mindworks, and showcased through its programmatic platform, Mintegral, the campaign emphasizes environmental stewardship through a playable ad experience.
The campaign revolves around a 15-second playable game ad that empowers users to participate actively in the mission of cleaning up rubbish. With the theme of environmental protection, this ad aims to engage and educate users while promoting the importance of cleanliness.
Within just three days, “Recycle Hero” resonated globally, reaching and captivating over 2,400,000 individuals across more than 20 countries in North America and Europe, including the United States, Canada, the UK, and Germany.
“We believe that small actions can lead to significant change,” said Cassie Cheng, Head of Marketing at Mobvista. “Our interactive mobile ad campaign is a testament to our dedication to environmental responsibility. We aim to engage and inspire people worldwide to impact our planet positively.”
World Cleanup Day is a global event dedicated to cleaning the environment and raising awareness about the importance of keeping our surroundings clean. Mobvista’s campaign aligns perfectly with the spirit of this day, demonstrating the company’s commitment to corporate social responsibility and sustainability.