Netflix acquires mobile game developing studio Boss Fight Entertainment. It is the company’s third acquirement regarding the mobile game industry, and just like the first two, Boss Fight Entertainment is also an independent game studio.
Texas-based mobile game developer Boss Fight was formed in 2013 by Zynga Dallas and Ensemble Studio employees. Along with the other two acquisitions, Night School Studio and Next Games, Boss Fight is another strategical move for Netflix on their conquer of the mobile game industry.
Amir Rahimi, Netflix’s VP of game studios, said the following announcing the deal:
“This studio’s extensive experience building hit games across genres will help accelerate our ability to provide Netflix members with great games wherever they want to play them.”
Boss Fight will resume operating from its current studios.
“Boss Fight’s mission is to bring simple, beautiful, and fun game experiences to our players wherever they want to play. Netflix’s commitment to offer ad-free games as part of members’ subscriptions enables game developers like us to focus on creating delightful game play without worrying about monetization. We couldn’t be more excited to join Netflix at this early stage as we continue doing what we love to do while helping to shape the future of games on Netflix together.”The founders of Boss Fight Entertainment.
We have covered the ‘Netflix case’ in the mobile game industry extensively in the last few months, and there’s a good reason for that: Netflix came so far in so little time; creating a mobile game library from scratch, making crucial acquisitions, renting new games to establish its presence in the industry, was noteworthy. It seems like this is just the start for the company.
“We’re still in the early days of building great game experiences as part of your Netflix membership. Through partnerships with developers around the world, hiring top talent, and acquisitions like this, we hope to build a world-class games studio capable of bringing a wide variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world.”Amir Rahimi, Netflix’s VP of game studio.