Nordcurrent, a renowned international publisher and developer of casual mobile games, has partnered with Anzu.io in-game advertising platform to bring intrinsic in-game advertising to Cooking Fever, a very popular mobile simulation game. Cooking Fever has almost 400 million downloads and 15 million monthly active users and is Nordcurrent’s flagship title. Nordcurrent worked with Anzu to integrate intrinsic in-game ad placements into the gameplay, allowing advertisers to serve banner ads to game audiences to complement rather than detract from the experience.
Since launching in April 2022, in-game ad placements have already made up over 5% of Nordcurrent’s total revenue. Nordcurrent has also seen a considerable impact on ARPDAU, tripling in the US and in-game ad revenue outside the US more than doubling. Additionally, there has been a four times increase in eCPM from in-game ads. After seeing the significant impact of the ads and receiving no negative feedback from players, Nordcurrent plans to expand Anzu’s solution to more of its titles.
Simonas Sturys, Head of Marketing at Nordcurrent, said:
“The ads were easy to integrate and work well alongside our other monetization methods within Cooking Fever. After seeing a significant impact on revenue from the ads and receiving no negative feedback from players, we are excited to expand Anzu’s solution to more of our titles.”
Maor Wurembrand, Director of Supply Growth, Anzu, said:
“It has been great to work with Nordcurrent on bringing intrinsic in-game advertising to Cooking Fever, a well-known and highly respected mobile title. We are seeing a promising trend across the industry, with game developers introducing in-game ads to established titles to benefit from an additional reliable and consistent revenue stream.”
Nordcurrent has also integrated the ad placements into the PC version of its game and has updated all its ad placements to support video and display ads.