One of Raptor PR’s newly acquired clients is Ultra, a next-generation PC games store, and SuperScale, a data and analytics company powering mobile games growth. They both have appointed Raptor PR as their agency of record. Raptor PR is creating data-driven integrated communications campaigns for both companies to take their stories to market with high impact. The latest addition to Raptor’s team, Craig Chapple, is the new Head of Content with a high-profile background.
Rana Rahman, Founder and CEO of Raptor PR commented:
“Team Raptor is humbled to welcome aboard both SuperScale and Ultra, which are both extremely well-positioned to disrupt their respective industries. As for Craig…well… let’s say I’ve been waiting years to finally work with him! His appointment will supercharge our data-driven, strategic content offering, supporting our clients and Raptor PR itself with the very best content on the market.”
Ultra, with a global team of veterans from major global publishers and game tech companies, is championing a better deal for game developers, gamers, content creators, and esports players. SuperScale, founded in Slovakia in 2015 and opened a dedicated London office last year, helps mobile game developers and publishers such as EA, BoomBit, and Fingersoft better use their data to grow the mobile games in their portfolios.
Raptor PR’s new Head of Content, Craig Chapple, is a legendary games industry writer who previously served as Mobile Insights Strategist at Sensor Tower and Senior Editor at PocketGamer.biz, having held additional roles at Nintendo UK and Develop magazine. As a games industry specialist, Chapple will spearhead written content for Raptor PR, serving as a valuable talent for the B2B agency’s client base. Chapple is also a contributor to the leading games industry resource Naavik.
Craig Chapple, Head Of Content, Raptor PR, commented:
“I’m delighted to join Raptor. I love writing about the games industry and making use of quality data and powerful storytelling. This has been my calling for the past 11+ years at Develop, PocketGamer.biz, and Sensor Tower, and I’m pleased that the rest of the growing team at Raptor shares my curiosity and depth of knowledge about gaming.”
Paraag Amin, Group CFO of SuperScale, stated that they were looking for an agency with a deep understanding of the industry, including in topics such as user acquisition and data science. Amin added that Team Raptor had all the qualifications they were looking for, and they are looking forward to reaching developers with excellent storytelling skills of Raptor PR.
On the other hand, and Founder of Ultra, Nicolas Gilot remarked, Ultra is a platform with gaming at its core, and Raptor PR reflects their mindset. Gilot expressed their eagerness to benefit from Raptor’s energy and enthusiasm about the game industry.
Raptor PR’s recent growth has been recognized as it was voted as a finalist for Agency of the Year at the Mobile Game Awards from Steel Media. The appointments of Ultra and SuperScale follow the Q4 2022 wins of Kinetix, Sandsoft Games, and Bidstack Group PLC. With this new client wins and the addition of Craig Chapple, Raptor PR is set to continue its successful growth within the video games industry.