Tamatem, the leading mobile game publisher and MENA region has announced a new partnership with the Croatia-based game developer Nanobit. After raising 3.5 million dollars in funding back in January, the Jordon-based publishers are looking to expand. In this partnership, Tamatem localized Hollywood Story, one of the most popular mobile titles in Arabic. Also, many changes are coming to the game to make it closer to Arab players. Its new name will be “Fashion Queen – ملكة الموضة”.
Tamatem is excited to target Arab female players
in a press release sent to Mobidictum, Hussam Hammo, CEO of Tamatem said the following about the partnership:
Our partnership with Nanobit, a leading game developer, is in keeping with our strategic plan to expand our reach and offer the best international game “Hollywood Story” in Arabic. We are very delighted to collaborate with this highly professional world-class team. Who has been leading the story based mobile game genre for the last 4 years with more than 300 million downloads. At Tamatem, we are also particularly excited as this is the first time that a game targeting female users will be published in Arabic.
Mobile games are expected to more than triple in size in the upcoming years in the MENA market. According to Tamatem, it increased from $680 million in 2015 to $2.3 billion in 2022. Furthermore, the team called the Arabic market “incredibly under-served”. The game is available to download for free on Google Play or on the App Store.
About the company
Hussam Hammo founded Tamatem back in 2013. It started originally as a mobile game developer but continued as a publisher back in 2015-2016. The team mostly helps in localizing global titles for Arab gamers. It has published more than 45 games on Android and iOS, according to Tamatem’s official website, the company has over a million monthly active users.