Unity and Google expand partnership to boost game development

Unity Gaming Services will now be available through Google Cloud Marketplace.

Unity and Google have announced a partnership expansion across their ecosystems to help studios accelerate the growth and development of their live games.

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The duo will look to make things easier for all developers in creating multiplayer experiences by offering two solutions from Unity Gaming Services, Game Server Hosting and Voice and Text Chat on Google Cloud Marketplace.

Jeff Collins, General Manager at UGS, made comments:

“Unity and Google are working together to provide developers with the most robust tools and infrastructure to build, launch, and grow games seamlessly at a global scale.

“The integration of Google demand into Unity LevelPlay and the expansion of our UGS solutions, Game Server Hosting and Voice and Text Chat to Google Cloud Marketplace serve as important milestones in this deepening partnership that aims to enable game creators to deliver on their creative vision and to achieve business success.”

Google Cloud CEO, Thomas Kurian, added:

“Unity and Google Cloud have a long history of partnership in supporting developers by providing access to Google Cloud’s infrastructure, cloud compute technologies, and expertise in data, artificial intelligence, and machine learning. Our expanded partnership with Unity enables us to more easily deliver products like Game Server Hosting and Voice and Text Chat at scale, making building games with Unity even more seamless.”

The companies also mentioned Google Ads and Display & Video 360 will soon bid into Unity LevelPlay, enabling mobile developers to integrate Google’s advertisers into their real-time auction for their ad inventory. With this move, Unity and Google aim to help developers improve monetization opportunities and provide app advertisers with another avenue to reach audiences.

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