For the first time, Xsolla, a leading global video game commerce company, has announced that it will offer its products and solutions in the Turkish market. Local game developers will have access to Xsolla’s marketing systems, distribution services, and monetization opportunities for PC, console, and mobile games. Ilayda Bayari, Country Manager of the Türkiye and MEA Region, will assist with developing strategic partnerships throughout these regions.
Since its founding in 2005, Xsolla has assisted thousands of game developers and publishers across the globe in funding, marketing, launching, and monetizing their games. A leading innovator in in-game commerce, Xsolla’s mission is to aid its partners in reaching more geographies, generating more revenue, and building relationships with gamers worldwide by solving the inherent complexity of global distribution, marketing, and monetization.
Chris Hewish, President of Xsolla said:
“From the beginning, we have been committed to democratizing the video game business, allowing game makers to concentrate on creating high-quality content instead. Xsolla strives to level the playing field by offering developers of any size the tools they need to maximize their business globally and at scale. Because we recognized how challenging it was for developers to develop direct-to-consumer relationships with their players, we took action and provided everything anyone would require to run their own games business, just like they were one of the biggest companies in the world.”
As a result of Xsolla’s expansion into the Turkish market, developers now have access to all Xsolla solutions, including Xsolla Web Shop. Web Shop is a direct-to-consumer e-commerce solution for mobile games. Sell in-game items, inspire players to purchase, keep more of your revenue, and boost LTV and ARPU, all from your website.
“Türkiye has many talented PC and mobile game publishers who produce high-quality games but face challenges when it comes to expanding internationally and monetizing their games. Xsolla is trusted by top publishers to execute these operations, and we can continue to do so by offering further support to those in the Türkiye region,” Ilayda Bayari, Country Manager, explained. “This is a great opportunity for me, and Xsolla as a whole, to contribute to the Turkish gaming ecosystem and provide new growth opportunities for publishers and developers.”
Xsolla has launched 81 Web Shops for 57 partners within the past year. According to a player’s perspective, the top regions for Web Shop are the United States, the Commonwealth of Independent States, the United Kingdom, Canada, Australia, Germany, and France. Expanding their coverage to these regions may offer Turkish developers several advantages, including retargeting their users and managing in-game inventory more efficiently, as well as saving on platform fees. It is estimated that games that build their web shop properly can obtain 50% of the revenue generated by offers with a price of $100 or more. Thus, your players can invest more in their favorite games and receive more value as a result.
Anyone interested in more details can visit Xsolla official website for more information.