Zupee, India’s largest skill-based casual game company, has announced a strategic partnership with Jio Platforms Limited. This partnership will enable the integration of products and strong synergies in user engagement and distribution in a future-proof ecosystem that will benefit more than 450 million users.
The goal is to create an ecosystem that will facilitate the faster and more efficient development and distribution of products and services that will benefit Zupee customers. Jio users will be given access to Zupee’s rich online repertoire of skill-based games and other innovative products developed by Zupee.
With the new partnership available, the emphasis will be on delivering higher quality games in multiple languages to as many users as possible, aiming to make Zupee the most prominent gaming platform in India connecting Bharat. More than 150 million 5G-capable devices are expected to be sold before the commercial launch of 5G in India, and Zupee is aggressively trying to capture as much of the market as possible through a partnership with Jio.
Zupee recently completed a $102 million Series B funding round with a $30 million extension already raised. Investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners participated in the tour.
This funding round increased the total funding raised by Zupee to $121 million at a valuation of $600 million. Zupee has more than 70 million downloads in India, and the new capital raise will help it grow its reach significantly.
