Take-Two’s subsidiary Zynga has announced the appointment of Akshay Bharadwaj as the new Head of its Socialpoint Studio. Bharadwaj was previously the Vice President and General Manager of Zynga India and was responsible for managing the live operations of various games in the Zynga portfolio, including the FarmVille franchise. He also built teams to create new mass-market games.
Bharadwaj has a wealth of experience across general management, business, product, and engineering roles in gaming, digital learning, consumer internet, and enterprise-focused companies. His appointment will accelerate Socialpoint’s growth as a world-class mobile developer under the Zynga label.
Head of Socialpoint Studio, Akshay Bharadwaj, said:
“I’m honored to lead the incredibly talented Socialpoint studio into our next phase of growth while maintaining the wonderful culture, values, and identity the team has already built. Socialpoint has established itself as a beacon of mobile development and live operations, and we will continue that tradition while carving out new areas where the studio can expand and employ strategies to grow live operations and simultaneously develop new projects.”
Under Bharadwaj’s leadership, Socialpoint is set to launch a new mobile game worldwide within Take-Two’s fiscal year 2024. Yaron Leyvand, Executive Vice President of Games at Zynga, praised Bharadwaj’s appointment, saying, “With extensive experience across various roles in gaming, including managing Zynga’s iconic FarmVille franchise, Akshay has an exceptional track record of success and commitment to fostering team culture and values.”
Socialpoint became a part of the Zynga label following Zynga’s combination with Take-Two Interactive Software, Inc. in 2022. As a Zynga studio, Socialpoint can leverage Zynga’s resources and expertise as it embarks on the next growth phase.