Bomb Pop, an American ice pop brand, is entering the world of Roblox, teaming up with Restaurant Tycoon 2 to bring its snacktime staples to the virtual world for the first time ever. In addition to adding Bomb Pops to the classic Restaurant Tycoon 2 menu, Bomb Pop applies its signature look to a curated selection of limited edition restaurant merchandise – all unlocked by virtual sales within Roblox’s beloved Restaurant Tycoon 2 game.
The partnership marks a first for Roblox’s Restaurant Tycoon 2 in branded food partnerships – and a first for Bomb Pop as well, bringing ice pops to the metaverse. Players will have the opportunity to creatively expand their restaurant decor and menu through an immersive branded collaboration that combines personalization, customization, and community.
“We are thrilled to be able to bring the fun and creativity that Bomb Pop inspires to the virtual world,” said Alnese Thomas, Senior Brand Manager of Bomb Pop, “We are honored to be partnering with Restaurant Tycoon 2 to introduce Bomb Pop to the digital restaurant ecosystem for the first time. Inspired by opportunity, we are always looking for innovative ways to introduce the fun of Bomb Pop to new audiences, and this partnership is an exciting next step.“
In addition to menu incorporation, players will also have the opportunity to purchase limited edition Bomb Pop elements ranging from classic restaurant staples to go-to accessories to fantastical new decor elements – all of which are designed to add individuality to the ambiance of a player’s metaverse establishment through the virtual sale of Bomb Pops.