Kwalee ventures into casual mobile games in partnership with Story Giant Games

Kwalee has ventured into the Casual mobile games market by announcing its partnership with Story Giant Games to publish “Text Express: Word Adventure.” 

This collaboration marks Kwalee’s inaugural entry into the Casual industry, demonstrating its commitment to expanding its game portfolio and delivering engaging experiences to players worldwide. “Text Express: Word Adventure” offers a distinctive combination of crossword puzzles and storytelling.

It features Tilly, a brave and intelligent protagonist embarking on a journey aboard her train. Players accompany Tilly as they explore various destinations, unravel mysteries, and shape the narrative through the power of words.

Recognized for its excellence, the game has received accolades, such as the Best Mobile Puzzle Game award at the Pocket Gamer Awards 2022 and a nomination for Game of the Year at the Pocket Gamer Mobile Games Awards 2023. Apple has also featured it as the Game of the Day multiple times, including March 2024. Kwalee aims to build on this success by leveraging its extensive publishing experience and sophisticated user acquisition methodology to scale “Text Express: Word Adventure” globally.

John Wright, VP of Mobile Publishing at Kwalee, expressed his enthusiasm, stating: 

“Our partnership with Story Giant Games to bring ‘Text Express: Word Adventure’ into the spotlight is a pivotal moment for us. As Kwalee’s first step into Casual mobile publishing, Text Express represents our commitment to promoting exceptional games and being the developer’s champion – backing the best talent and helping them achieve big success in tough markets.

Drawing on the lessons we’ve learned launching over 100 games, we’re bullish about the potential of ‘Text Express’ – it’s an incredibly fun and heartwarming game that players will love. They just need to see it – through marketing at scale – which is why we’ve stepped aboard as a publisher to bring user acquisition, monetization, and game design support, all informed by advanced data science.”

Tj’ièn Twijnstra, Game Director at Story Giant Games, commented:

“Partnering with Kwalee is a huge opportunity for us at Story Giant Games to bring Tilly’s heartwarming journey to players all around the globe! We’ve crafted Text Express into something truly unique in the mobile gaming space, and it’s a game we lovingly call ‘not your average word game!’ It’s a true gem that deserves to be seen by everyone!

As a small and dedicated team of game development veterans, we’re extremely excited to collaborate with one of the best in the business and look forward to their advanced know-how and are confident our collaboration ensures ‘Text Express’ will be the most fun game for the world’s players. Not only do we believe this partnership will increase the game’s visibility, but it also enables us to expand Tilly’s adventure and make the game better than ever for our new and existing fans! All aboard!”

“Text Express: Word Adventure” offers players a relaxing gameplay experience with thousands of crossword levels, daily challenges, and immersive storytelling. It is free on the App Store and Google Play and invites players to embark on a word search adventure filled with wonder and wisdom.

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