As the fourth largest mobile gaming market in the world, Korea stands behind only the United States, China, and Japan.

Crafted by adjoe, Statista, and Airbridge, the Mobile Gamers of Korea Report connects each party’s unique data points to create a 2025 playbook on how to thrive in this market.

This well-rounded overview draws on adjoe’s expertise as a leading European adtech company with deep insights into user behavior, Statista’s global reputation for market predictions, and Airbridge’s localized knowledge as a Korean mobile measurement partner.

As stated in the latest Mobile Gamers of Korea report, the market is growing at a pace that will bring approximately 800,000 new mobile gamers to the UA pool every year, presenting an amazing potential for continuous incremental growth.

Opportunities to Take into Account

The report shows that South Korea is not only a massive market but one that behaves uniquely. Here are its key opportunities:

• Monetization: While in-app-purchase-heavy RPGs dominate the revenue share, casual games see the highest download rates at 177 million – a huge player base that presents significant and yet untapped potential for ad monetization if approached with the right strategies. For instance, Korean players are increasingly more receptive to advertising that offers added value, e.g. rewarded ads.

• Player base: With the highest in APAC 95% smartphone penetration rate, almost half of the population is gaming – that’s 24 million mobile gamers, spending double the world average time on mobile games. The top genres have players engaging for more than 40 minutes daily, indicating a highly sticky user base and enormous potential for meaningful brand engagement.

• Strategic Approach: The report also reveals how to benchmark against the top 100 games in Korea – take key commonalities like player retention stats and preferred gameplay styles to guide your own game development.

But Here’s One Thing

The opportunities of the South Korean market come not without challenges.

There are unique regulations and expectations, such as laws around disclosing probabilities for loot boxes, and the necessity of cultural localization.

However, forewarned means forearmed. Brands willing to meet these requirements can gain significant ground, as this deeply engaged audience has already embraced mobile games as an intrinsic part of daily life.

Include Korea in Your 2025 Gameplan

If you’re aiming to play in one of the world’s most rewarding mobile gaming markets, you have to come armed with knowledge.

The Mobile Gamers of Korea report came just in time with insights to help you benchmark against the best in the industry, so you know exactly how to adapt your strategy. With 800,000 new and highly engaged users entering the market yearly, this report could be the first step toward continuous incremental scale in South Korea’s fast-growing ecosystem. Don’t get left behind.

You can download the Mobile Gamers of Korea Report now, research, and plan your strategy.