OKX and Immutable collaborate for GameFi launchpad

Web3 tech company OKX and Web3 platform Immutable have announced a partnership. The collaboration entails the creation of a GameFi NFT launchpad and integrating Immutable’s gaming-focused zkEVM chain into OKX Marketplace and OKX Wallet, catering to over 50 million users within the gaming community.

Key components of the partnership include the establishment of a dedicated GameFi launchpad on the OKX NFT Marketplace, integration of Immutable’s zkEVM chain into OKX’s ecosystem, incorporation of OKX’s Web3 Wallet into Immutable’s player identity solution, Passport, and the inclusion of the OKX NFT Marketplace in Immutable’s Orderbook and Marketplace Network.

Robbie Ferguson, Co-founder and President of Immutable, emphasized the alignment of the collaboration with Immutable’s mission to democratize digital ownership for gamers worldwide. He highlighted the potential to introduce new gaming experiences to millions of players through the combination of OKX’s ecosystem and Immutable’s Web3 gaming expertise.

The launch of OKX’s GameFi launchpad is scheduled to coincide with the upcoming global releases on the Immutable zkEVM chain, including anticipated titles like Guild of Guardians, Shardbound, and Metalcore. This initiative aims to facilitate the accessibility of games building on Immutable to a broader audience, leveraging OKX’s resources, such as Cryptopedia, an educational platform, to enhance player engagement.

OKX Chief Innovation Officer Jason Lau expressed the company’s commitment to establishing its wallet and marketplace as premier platforms for accessing next-generation games and their assets. Lau emphasized the seamless onboarding process and gameplay experience that OKX wallet users can expect, particularly with over 270 titles in development on Immutable’s zkEVM chain.

Immutable has reported a remarkable 900% increase in signed games year-over-year in Q1 2024 compared to Q1 2023, reflecting substantial growth in the Web3 game industry. With over 75 games signed in the past three months alone, Immutable’s total game offerings now exceed 270, reinforcing its market dominance. The partnership with OKX signifies a significant milestone in expanding Web3 gaming, attracting new users, and enriching gamer experiences.

Both OKX and Immutable are optimistic about the potential of this partnership to drive innovation and growth in the game industry, aiming to captivate the following billion users in the evolving Web3 landscape.

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