Plarium has been promoting its turn-based RPG smartphone game RAID: Shadow Legends aggressively since the beginning of 2019. Plarium offers a unique marketing strategy that we haven’t seen in other RPG mobile apps. Plarium collaborates with popular influencers like David Dobrik and Logan Paul, as well as influencers with audiences who are particularly interested in mobile games.
Plarium spends a lot of money on influencer marketing, working with a lot of different content creators, and spending a lot of money on partnerships since David Dobrik is known for making deals worth more than $100,000 every ad.
RAID: Shadow Legends, which has been chasing both the Top Games and Top Grossing games rankings over the past few months, has reaped the benefits of Plarium’s marketing efforts.
The main reason behind Plarium’s decision to market RAID: Shadow Legends in such a big way is its revenue from in-game sales. RAID: Shadow Legends generates around $13 million in monthly gross income from Google Play and App Store combined, according to SensorTower data as of December 2019.
According to Google Trends, the search volume for RAID: Shadow Legends has been continuously increasing in the United States over the last twelve months. In addition, the word RAID: Shadow Legends now receives more daily Google searches than its rival AFK Arena, which rose to prominence in early 2019.
Plarium’s RAID: Shadow Legends user base has exploded thanks to marketing activities, with more than 10 million downloads and a whopping 1 million daily active players as of December 2019.
The volume of RAID: Shadow Legends adverts on social media has surged, as has the number of installs, as the game has become a phenomenon among people. Because of its big audience, RAID: Shadow Legends has a good ARPDAU (average revenue per daily active user).
How RAID: Shadow Legends ad becoming a meme
The ad text prepared by RAID: Shadow Legends officials has become a meme on the internet, with the guerrilla marketing method being read by many YouTubers. The ad, which appears at least once for every user, has now circulated on the internet. On this subject, we can say that the advertisement is not good or bad, because the search volume of the game showed a high increase thanks to this viral advertisement. You can find the RAID: Shadow Legends ad copy below.
RAID: Shadow Legends Revenues
Considering that the game is not supported by ads as much as before, the data received by SensorTower looks fine. In the data shown, we see that the game was installed on 200 thousand devices in December 2021. Apart from this loading rate, we can see that the number of active players in the game is stable and the revenues for December are 8 million dollars. Although it lost its popularity in 2019, we can say that this decline is quite optimistic.
