Roblox has partnered with Ralph Lauren for The Ralph Lauren Winter Escape, a holiday-themed Roblox experience. Developed by Roblox community developer Funomena, the event features gender-neutral exclusive digital apparel inspired by Ralph Lauren’s 1990s polo sports line.
Players will be able to dress up their avatars and participate in winter-themed activities such as ice skating, marshmallows, as well as a treasure hunt. Additionally, there will be a Christmas tree that can be decorated by the Roblox community, with new additions and rewards.
Alice Delahunt, Head of Digital and Content at Ralph Lauren, commented:
“Our engagement in the metaverse is a natural extension of our lifestyle brand which, at its core, has always been about stepping into the worlds of Ralph Lauren. Our partnership with Roblox builds on years of digital innovation and underlines our belief in the opportunity that virtual spaces and economies present – especially when it comes to the next generation of consumers.”
Christina Wootton, Vice President of Global Brand Partnerships at Roblox, added:
“Our community developers have created a unique experience with custom textures for a realistic winter nature backdrop where anyone can try exclusive fashion items and even influence what this environment looks like based on their participation and daily voting results. This is the kind of innovation and co-creation that the Roblox platform and technology enable, opening opportunities for brands to build high-quality, authentic and native connections with brand loyalists and new customers globally.”
