Voodoo vs. Kwalee on hyper-casual
Voodoo's Head of Publishing says, "Hyper-casual is dead", while Kwalee announces expansion to the hybrid-casual genre. Hyper-casual's simplicity and accessibility were its advantages. However, as the genre becomes overworked and competition increases, major players turn to alternative genres such as hybrid-casual and mid-core games.
An exclusive interview with Harry Lang of Kwalee
Mobidictum has conducted an exclusive interview with Harry Lang, the Vice President of Marketing in Kwalee. He answered our questions about the future of hyper-casual, their strategies, and targets.
Kwalee expands its mobile games business with hybrid-casual
“Hyper Casual Isn’t Dead - It’s Just Overworked”
UK game publisher Kwalee launches AI program to streamline game development
UK games publisher Kwalee has launched Kwalee Artificial Intelligence (KAI), an employee program enabling anyone in the company to pitch ideas for using AI to enhance productivity and innovation in game development and other business operations.
Kwalee’s portfolio of games reaches one billion installs
The total number of installs of the game developer and publisher Kwalee has surpassed the one billion mark for the first time.
Kwalee amasses 200 million downloads within the year 2022
The company will now look forward to crossing the 1 billion download mark since its foundation in 2011.