Bringing decades of games studio leadership experience, Greenshields is set to accelerate Kwalee’s success in games development and publishing.
Muse Games is marching toward the release of its new game Wildmender. In the meantime, the company announced that they would introduce a downloadable item in the game to raise donations for the International Rescue Committee.
Voodoo's Head of Publishing says, "Hyper-casual is dead", while Kwalee announces expansion to the hybrid-casual genre. Hyper-casual's simplicity and accessibility were its advantages. However, as the genre becomes overworked and competition increases, major players turn to alternative genres such as hybrid-casual and mid-core games.
Mobidictum has conducted an exclusive interview with Harry Lang, the Vice President of Marketing in Kwalee. He answered our questions about the future of hyper-casual, their strategies, and targets.
“Hyper Casual Isn’t Dead - It’s Just Overworked”
UK games publisher Kwalee has launched Kwalee Artificial Intelligence (KAI), an employee program enabling anyone in the company to pitch ideas for using AI to enhance productivity and innovation in game development and other business operations.