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Crazy Labs TikTok Marketability
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From TikTok marketability to global success

DIY Keyboard by the China-based studio Yoyes was released in late November and has already crossed 20M downloads. It reached the top five in the games charts in 70 countries, including the United States. But this game never passed CPI according to CrazyLabs’ Facebook KPIs—so how did this game break the boundaries and come to life?