{"id":11497,"date":"2021-08-06T04:00:00","date_gmt":"2021-08-06T01:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/zynga-mobil-reklamcilik-sirketi-chartboostu-satin-aldi\/"},"modified":"2024-02-21T10:56:38","modified_gmt":"2024-02-21T07:56:38","slug":"zynga-mobil-reklamcilik-sirketi-chartboostu-satin-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/zynga-mobil-reklamcilik-sirketi-chartboostu-satin-aldi\/","title":{"rendered":"Zynga, mobil reklamc\u0131l\u0131k \u015firketi Chartboost’u sat\u0131n ald\u0131"},"content":{"rendered":"

May\u0131s 2021’in ba\u015f\u0131nda Zynga<\/strong>, Chartboost<\/strong>‘u sat\u0131n alaca\u011f\u0131n\u0131 duyurmu\u015ftu, ancak anla\u015fman\u0131n detaylar\u0131 a\u00e7\u0131klanmam\u0131\u015ft\u0131. 5 A\u011fustos<\/strong>‘ta Zynga, Chartboost’u resmi olarak sat\u0131n ald\u0131\u011f\u0131n\u0131 <\/strong>ve iki \u015firket aras\u0131ndaki i\u015flemin tamamland\u0131\u011f\u0131n\u0131 duyurmak i\u00e7in bir bas\u0131n a\u00e7\u0131klamas\u0131<\/a> yay\u0131nlad\u0131.<\/p>\n

\u0130nteraktif e\u011flencede d\u00fcnya liderlerinden biri olan Zynga<\/strong>, toplam sat\u0131n alma bedelinin nakit olarak yakla\u015f\u0131k 250 milyon dolar oldu\u011funu belirtti. Bu sat\u0131n alman\u0131n, birinci s\u0131n\u0131f i\u00e7eri\u011fi, kan\u0131tlanm\u0131\u015f \u00f6l\u00e7ekli reklamc\u0131l\u0131k ve para kazanma platformuyla birle\u015ftirmesi bekleniyor.<\/p>\n

\"zynga\"
Zynga, Chartboost’un %100’\u00fcn\u00fc 250 milyon dolar kar\u015f\u0131l\u0131\u011f\u0131nda sat\u0131n ald\u0131.<\/figcaption><\/figure>\n

Zynga ve Chartboost ortakl\u0131\u011f\u0131 hakk\u0131ndaki detaylar<\/h2>\n

Bu anla\u015fma ile Chartboost, k\u00fcresel kitleden toplamda 700 milyondan fazla ayl\u0131k kullan\u0131c\u0131 ve 90 milyardan fazla ayl\u0131k reklam m\u00fczayedesi getirecek. Zynga ve Chartboost’un, y\u00fcksek kaliteli i\u00e7erik, do\u011frudan oyuncu ili\u015fkileri, geni\u015f eri\u015fim ve tam donan\u0131ml\u0131 reklam teknolojisi i\u00e7eren yeni nesil bir platformun t\u00fcm temel unsurlar\u0131na hakim olaca\u011f\u0131na inan\u0131l\u0131yor. Bu platform ayn\u0131 zamanda Zynga’n\u0131n oyun portf\u00f6y\u00fcne ve Chartboost’un reklam ortaklar\u0131na sunulacak.<\/p>\n

Chartboost, bir Talep Platformu <\/strong>(DSP) ile Arz Platformu’<\/strong>nun (SSP) bulundu\u011fu ve bir SDK \u00e7\u00f6z\u00fcm\u00fc arac\u0131l\u0131\u011f\u0131yla sunulan arabuluculuk yeteneklerini i\u00e7eren birle\u015fik bir reklam platformudur. Chartboost, geli\u015fmi\u015f makine \u00f6\u011frenimi ve veri bilimi yeteneklerinden yararlanarak, programatik reklamc\u0131l\u0131\u011f\u0131 ve getirileri optimize etmek i\u00e7in birinci s\u0131n\u0131f envanteri, k\u00fcresel \u00f6l\u00e7e\u011fi ve kitleye dayal\u0131 hedeflemeyi bir araya getiriyor.<\/p>\n

\"Chartboost\"
Chartboost, geli\u015ftiricilere y\u00fcksek CPM’ler kazanmalar\u0131 i\u00e7in g\u00fc\u00e7 verirken, pazarlamac\u0131lar\u0131 etkileyici reklam deneyimleri arac\u0131l\u0131\u011f\u0131yla son derece ilgili kitlelere ba\u011flar.<\/figcaption><\/figure>\n

Zynga ve Chartboost CEO’lar\u0131 konu hakk\u0131nda neler s\u00f6yledi?<\/h3>\n

Zynga CEO’su Frank Gibeau<\/strong> \u015f\u00f6yle diyor:<\/p>\n

“Chartboost, mobil platformdaki en dinamik para kazanma ve ke\u015fif platformlar\u0131ndan biridir ve yetenekli ekiplerini \u015firketimize davet etmek bize heyecan veriyor. Zynga\u2019n\u0131n y\u00fcksek kaliteli oyun portf\u00f6y\u00fcn\u00fc ve birinci taraf verilerini Chartboost\u2019un kan\u0131tlanm\u0131\u015f reklam ve para kazanma platformuyla birle\u015ftirerek, yeni bir kitle \u00f6l\u00e7e\u011fi d\u00fczeyi olu\u015fturacak ve mobil ekosistemdeki rekabet avantaj\u0131m\u0131z\u0131 olumlu bir \u015fekilde art\u0131raca\u011f\u0131z. “<\/p><\/blockquote>\n

Chartboost CEO’su Rich Izzo<\/strong> ise \u015f\u00f6yle bir a\u00e7\u0131klamada bulundu:<\/p>\n

“Zynga’ya ve t\u00fcm mobil ekosisteme hizmet edecek tam donan\u0131ml\u0131 reklam platformumuzu daha da geli\u015ftirmek ve geni\u015fletmek i\u00e7in Zynga’ya kat\u0131lmaktan heyecan duyuyoruz. Birlikte, birle\u015fik reklamc\u0131l\u0131k, analiz ve i\u00e7erik platformunun her iki \u015firketimizde de b\u00fcy\u00fcmeyi h\u0131zland\u0131raca\u011f\u0131 bir gelecek vizyonunu payla\u015f\u0131yoruz. Zynga’y\u0131 zaten hem bir aile gibi hem de kendi \u015firket k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn bir uzant\u0131s\u0131 olarak g\u00f6r\u00fcyoruz.”<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Zynga, mobil oyun sekt\u00f6r\u00fcnde bir b\u00fcy\u00fck ad\u0131m daha at\u0131yor.\n","protected":false},"author":40,"featured_media":11493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861],"tags":[8911],"class_list":{"0":"post-11497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-satin-alimlar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/11497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=11497"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/11497\/revisions"}],"predecessor-version":[{"id":153558,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/11497\/revisions\/153558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/11493"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=11497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=11497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=11497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}