{"id":12101,"date":"2021-05-20T10:41:10","date_gmt":"2021-05-20T07:41:10","guid":{"rendered":"https:\/\/mobidictum.com\/?p=12101"},"modified":"2024-02-29T00:04:16","modified_gmt":"2024-02-28T21:04:16","slug":"admix-ceosu-samuel-huber-ile-in-play-reklamlari-konustuk","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/admix-ceosu-samuel-huber-ile-in-play-reklamlari-konustuk\/","title":{"rendered":"Admix CEO&#8217;su Samuel Huber ile in-play reklamlar\u0131 konu\u015ftuk"},"content":{"rendered":"\n<p>Oyun i\u00e7i para kazanma platformu olan Admix&#8217;in CEO&#8217;su Samuel Huber ile in-play(oyun i\u00e7i) reklamlar hakk\u0131nda konu\u015ftuk. Oyunlara reklam vermek isteyen markalar\u0131n, direkt olarak oyun i\u00e7ine dahil olmas\u0131n\u0131 sa\u011flayan bu reklam modeli hakk\u0131nda sorular\u0131m\u0131z\u0131 y\u00f6nelttik.<\/p>\n\n\n\n<h2 id=\"tv-reklamlarinin-yerini-alabilecek-bir-reklam-modeli-dogdu\" class=\"wp-block-heading\">TV reklamlar\u0131n\u0131n yerini alabilecek bir reklam modeli do\u011fdu<\/h2>\n\n\n\n<p>Bir\u00e7ok farkl\u0131 platformda \u00e7al\u0131\u015fan in-play reklam modeli markalarla oyunlar\u0131 bir araya getiriyor. Oyun i\u00e7erisine yerle\u015ftirme olarak \u00e7al\u0131\u015fan bu sistemde oyun sekt\u00f6r\u00fcn\u00fc hi\u00e7 bilmeyen markalar bile rahatl\u0131kla reklamlar\u0131n\u0131 olu\u015fturabiliyorlar ve oyuncu kitlelerine eri\u015febiliyorlar. Daha \u00e7ok PC oyunlar\u0131nda g\u00f6rmeye al\u0131\u015f\u0131k oldu\u011fumuz bu sistem, asl\u0131nda mobil oyunlarda da kullan\u0131l\u0131yor.<\/p>\n\n\n\n<p>Televizyon reklamlar\u0131n\u0131n h\u00e2l\u00e2 b\u00fcy\u00fck bir g\u00fcc\u00fc oldu\u011funu belirten Huber, yine de bu dijital reklamlar kadar h\u0131zl\u0131 b\u00fcy\u00fcmedi\u011finin alt\u0131n\u0131 \u00e7iziyor. Ayr\u0131ca yine \u00f6l\u00e7\u00fcmleme a\u00e7\u0131s\u0131ndan in-play reklamlar\u0131 ka\u00e7 ki\u015fi g\u00f6r\u00fcnt\u00fcledi gibi farkl\u0131 verileri de markalar elde edebiliyorlar. Platformun kendi kontrol mekanizmas\u0131 da bulunuyor. Bu sistem ile her oyuncuya farkl\u0131 reklamlar g\u00f6sterilebiliyor. Kullan\u0131c\u0131lar\u0131n analizi ile en uygun reklam yapay zeka taraf\u0131ndan se\u00e7ilerek kendisine g\u00f6steriliyor. <\/p>\n\n\n\n<h3 id=\"in-play-reklam-modeli-uzerine-yaptigimiz-roportaj\" class=\"wp-block-heading\">In-play reklam modeli \u00fczerine yapt\u0131\u011f\u0131m\u0131z r\u00f6portaj:<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"We talked about in-play ads with Samuel Huber, the CEO of Admix\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/43UbXQYmaZM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"Oyun firmalar\u0131na yeni gelir modeli, firmalara ise reklam modeli olan in-play reklamlar hakk\u0131nda konu\u015ftuk.\n","protected":false},"author":1,"featured_media":12103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[8877],"tags":[],"class_list":{"0":"post-12101","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-roportajlar","8":"post_format-post-format-video","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=12101"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12101\/revisions"}],"predecessor-version":[{"id":151754,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12101\/revisions\/151754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/12103"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=12101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=12101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=12101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}