{"id":12119,"date":"2021-05-20T12:26:05","date_gmt":"2021-05-20T09:26:05","guid":{"rendered":"https:\/\/mobidictum.com\/tappx-dunyanin-ilk-gorsel-isitsel-reklamcilik-cozumunu-piyasaya-surdu\/"},"modified":"2021-05-20T12:44:03","modified_gmt":"2021-05-20T09:44:03","slug":"tappx-dunyanin-ilk-gorsel-isitsel-reklamcilik-cozumunu-piyasaya-surdu","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tappx-dunyanin-ilk-gorsel-isitsel-reklamcilik-cozumunu-piyasaya-surdu\/","title":{"rendered":"Tappx d\u00fcnyan\u0131n ilk g\u00f6rsel-i\u015fitsel reklamc\u0131l\u0131k \u00e7\u00f6z\u00fcm\u00fcn\u00fc piyasaya s\u00fcrd\u00fc"},"content":{"rendered":"\n

Mobil, masa\u00fcst\u00fc ve OTT\/CTV i\u00e7in reklamc\u0131l\u0131k \u00e7\u00f6z\u00fcmlerine g\u00fc\u00e7 veren lider bir AdTech \u015firketi olan Tappx<\/strong><\/a>, karma\u015f\u0131k hareketli g\u00f6rsel-i\u015fitsel i\u00e7eri\u011fi analiz etmek i\u00e7in tasarlanm\u0131\u015f d\u00fcnyan\u0131n ilk ba\u011flamsal AdTech \u00e7\u00f6z\u00fcm\u00fc olan Contextualize-It<\/strong><\/a>\u2018in lansman\u0131n\u0131 duyurdu.<\/p>\n\n\n\n

Contextualize-It, iki y\u0131ld\u0131r Tappx b\u00fcnyesinde geli\u015ftirilmektedir ve yay\u0131nc\u0131lar\u0131n, markalar\u0131n ve reklamc\u0131lar\u0131n y\u00fcksek hacimli g\u00f6rsel-i\u015fitsel i\u00e7eri\u011fi ba\u011flamsal olarak analiz etmesine olanak tan\u0131r. Reklam kampanyalar\u0131n\u0131n i\u00e7eri\u011fe dayal\u0131 segmentasyonu, g\u00fcn\u00fcm\u00fcz\u00fcn d\u00fcnyas\u0131nda giderek daha \u00f6nemli hale geldi. \u015eimdiye kadar, ba\u011flamsal analiz motorlar\u0131 yaz\u0131l\u0131 i\u00e7eri\u011fe odaklan\u0131rken, Contextualize-It \u00e7\u00f6z\u00fcm\u00fc, g\u00f6rsel-i\u015fitsel i\u00e7eri\u011fi geni\u015f \u00f6l\u00e7ekte analiz etmek i\u00e7in tasarlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

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Contextualize-It ilk olarak \u0130spanya\u2019da video i\u00e7erik platformu PlayOn Content ile ba\u015fl\u0131yor.<\/figcaption><\/figure>\n\n\n\n

Tappx\u2019in tescilli yapay zeka motorunu kullanarak, Contextualize-It, anahtar kelimeler ve\/veya IAB ba\u011flamsal kategorileri kullanarak kampanyalar\u0131n segmentasyonuna izin vermek i\u00e7in meta veriler olu\u015fturmak i\u00e7in kullan\u0131lan nesneleri, yerleri ve diyalo\u011fu tan\u0131mlayabilir. Contextualize-It algoritmas\u0131, video i\u00e7eri\u011findeki farkl\u0131 sahneleri tan\u0131mlayabilir ve sundu\u011fu teknoloji, videodaki optimum reklam ekleme noktalar\u0131n\u0131 tan\u0131mlayarak ideal t\u00fcketici izlemeyi deneyimleme olana\u011f\u0131 tan\u0131r.<\/p>\n\n\n\n

\u015eu anda Tappx SSP\u2019si \u00fczerinden eri\u015filebilen Contextualize-It yak\u0131nda daha geni\u015f programatik ekosisteme ta\u015f\u0131nacak ve reklam verenlerin ilk kez ba\u011flamsal video kampanyalar\u0131 sat\u0131n almas\u0131na olanak tan\u0131yacak. Ayr\u0131ca, ba\u011flamsal AV verilerinin hayati bir kayna\u011f\u0131 olarak hizmet edece\u011fi reklam sunucular\u0131na ve SSP\u2019lere entegre edilecek. Contextualize-It ilk olarak \u0130spanya\u2019da Huffington Post gibi \u00f6nde gelen yay\u0131nc\u0131larla \u00e7al\u0131\u015fan video i\u00e7erik platformu PlayOn Content ile ba\u015fl\u0131yor olacak. Tappx, stratejik yay\u0131nc\u0131 anla\u015fmalar\u0131n\u0131 bekleyerek, daha sonraki bir tarihte Contextualize-It\u2019i uluslararas\u0131 alanda kullan\u0131ma sunmay\u0131 planl\u0131yor.<\/p>\n\n\n\n

Tappx CEO\u2019su Daniel Reina<\/strong> \u015fu yorumu yapt\u0131:<\/p>\n\n\n\n

\u201c\u0130ki yo\u011fun ara\u015ft\u0131rma ve geli\u015ftirmeden sonra Tappx, nihayet ilk orta\u011f\u0131 PlayOn Content ile Contextualize-It\u2019i piyasaya s\u00fcrmekten memnuniyet duyuyor. Dijital reklamc\u0131l\u0131k end\u00fcstrisi, t\u00fcketici mahremiyetini tatmin etmek i\u00e7in daha b\u00fcy\u00fck ihtiya\u00e7lar\u0131n oldu\u011fu bir d\u00f6n\u00fcm noktas\u0131yla kar\u015f\u0131 kar\u015f\u0131yad\u0131r. Hepimiz \u201c\u00e7erezsiz\u201d bir dijital reklamc\u0131l\u0131k ekosistemine girerken, reklam kampanyalar\u0131n\u0131n i\u00e7eri\u011fe dayal\u0131 segmentasyonu \u00e7ok daha yayg\u0131n, do\u011fru ve g\u00fc\u00e7l\u00fc hale geliyor. Bu geli\u015fmekte olan teknolojinin etkisiyle, reklam verenlere art\u0131k ki\u015fisel t\u00fcketici veri noktalar\u0131na duyulan ihtiya\u00e7tan ba\u011f\u0131ms\u0131z olarak \u00f6zel reklam i\u00e7eri\u011finin hedeflenmesi ve da\u011f\u0131t\u0131m\u0131 i\u00e7in yeni bir model sunuluyor.\u201d<\/p><\/blockquote>\n\n\n\n

Tappx\u2019in patent bekleyen Contextualize-It \u00e7\u00f6z\u00fcm\u00fc, Avrupa\u2019n\u0131n en b\u00fcy\u00fck AB Ara\u015ft\u0131rma ve \u0130novasyon program\u0131 olan Horizon 2020<\/strong><\/a> taraf\u0131ndan k\u0131smen finanse edildi.<\/p>\n\n\n\n

\"\"
Tappx, birden \u00e7ok platform i\u00e7in dijital reklam \u00e7\u00f6z\u00fcmleri sunan h\u0131zl\u0131 b\u00fcy\u00fcyen bir AdTech \u015firketidir.<\/figcaption><\/figure>\n\n\n\n

Tappx hakk\u0131nda<\/h2>\n\n\n\n

Tappx, mobil, OTT\/CTV ve masa\u00fcst\u00fc dahil olmak \u00fczere birden \u00e7ok platform i\u00e7in dijital reklam \u00e7\u00f6z\u00fcmleri sunan h\u0131zl\u0131 b\u00fcy\u00fcyen bir AdTech \u015firketidir. Tappx\u2019in tescilli teknolojisi, yay\u0131nc\u0131lara mobil ve OTT kanallar\u0131nda reklam gelirlerini en \u00fcst d\u00fczeye \u00e7\u0131karma g\u00fcc\u00fc verir. Mobil ve OTT pazarlar\u0131 i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f, b\u00f6ylece marka ve ajanslara daha fazla g\u00fcven ve \u015feffafl\u0131k sunan farkl\u0131 bir fark noktas\u0131 sunar. Tappx platformu \u015fu anda d\u00fcnya \u00e7ap\u0131nda ayda 20 milyardan fazla reklam iste\u011fini i\u015fliyor.<\/p>\n\n\n\n

PlayOn Content hakk\u0131nda<\/h2>\n\n\n\n

2019\u2019da \u0130spanya\u2019da kurulan PlayOn Content, yay\u0131nc\u0131lar\u0131n g\u00f6rsel-i\u015fitsel i\u00e7erikler arac\u0131l\u0131\u011f\u0131yla kolayca para kazanmalar\u0131n\u0131 sa\u011flamak i\u00e7in g\u00fc\u00e7l\u00fc bir video teknolojisi y\u0131\u011f\u0131n\u0131n\u0131 reklam bilgisiyle birle\u015ftiriyor. \u015eu anda 10\u2019dan fazla \u00fclkede mevcut ve d\u00fcnya \u00e7ap\u0131nda 150\u2019den fazla yay\u0131nevi i\u00e7in video ve ses stratejisini destekliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"Tappx yeni bir reklam \u00e7\u00f6z\u00fcm\u00fc ba\u015flatt\u0131.","protected":false},"author":40,"featured_media":12113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8860],"tags":[],"class_list":["post-12119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-mobidictum"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=12119"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/12113"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=12119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=12119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=12119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}