{"id":12165,"date":"2021-05-21T11:02:34","date_gmt":"2021-05-21T08:02:34","guid":{"rendered":"https:\/\/mobidictum.com\/?p=12165"},"modified":"2024-02-21T10:57:12","modified_gmt":"2024-02-21T07:57:12","slug":"vungle-mobil-reklamcilik-sirketi-tresensa-technologiesi-satin-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/vungle-mobil-reklamcilik-sirketi-tresensa-technologiesi-satin-aldi\/","title":{"rendered":"Vungle mobil reklamc\u0131l\u0131k \u015firketi TreSensa Technologies’i sat\u0131n ald\u0131"},"content":{"rendered":"\n

Performans pazarlama firmas\u0131 Vungle<\/strong>, ba\u015far\u0131l\u0131 bir mobil reklam \u00fcretici firmas\u0131 olan TreSensa Technologies<\/strong>‘i sat\u0131n ald\u0131\u011f\u0131n\u0131 duyurdu. Mobil oyunlardaki belirsizlik daha fazla anla\u015fman\u0131n ger\u00e7ekle\u015fmesine neden oldu\u011fundan, San Francisco merkezli Vungle’\u0131n son alt\u0131 ayda i\u00e7indeki \u00fc\u00e7\u00fcnc\u00fc sat\u0131n al\u0131m\u0131 hakk\u0131nda bir fiyat hen\u00fcz a\u00e7\u0131klanmad\u0131<\/strong>.<\/p>\n\n\n\n

\"\"
TreSensa, 2011 y\u0131l\u0131nda kuruldu.<\/figcaption><\/figure>\n\n\n\n

New York merkezli TreSensa, uygulama geli\u015ftiricilere, b\u00fcy\u00fck oyun ve marka st\u00fcdyolar\u0131 i\u00e7in bulut tabanl\u0131 ara\u00e7lar\u0131 arac\u0131l\u0131\u011f\u0131yla oynanabilir ve tamamen \u00f6zelle\u015ftirilebilir oyun reklam motorlar\u0131 yapmak i\u00e7in bir dizi ara\u00e7 sunmaktad\u0131r. Ayn\u0131 zamanda TreSensa \u00f6zellikle oynanabilir reklamlar<\/strong> olu\u015fturmaya veya izleyicilerin bir reklama t\u0131klay\u0131p reklamdaki \u00fcr\u00fcn\u00fcn bir b\u00f6l\u00fcm\u00fcn\u00fc denemesine yard\u0131mc\u0131 olmaya \u00e7al\u0131\u015f\u0131r. Bu i\u015flemleri ger\u00e7ekle\u015ftirmek i\u00e7in hi\u00e7bir kodlama becerisine gerek yoktur ve TreSansa bunlar\u0131 birden \u00e7ok mobil da\u011f\u0131t\u0131m kanal\u0131nda h\u0131zl\u0131 bir \u015fekilde da\u011f\u0131tabilir. TreSansa’n\u0131n m\u00fc\u015fterileri aras\u0131nda halihaz\u0131rda oyun ve uygulama \u015firketleri Zynga<\/strong>, GSN<\/strong>, Electronic Arts<\/strong>, Etermax<\/strong>, Mag Interactive<\/strong>, Mars Petcare<\/strong> ve Kraft Foods Group<\/strong> bulunmaktad\u0131r.<\/p>\n\n\n\n

Bu sat\u0131n alma, Vungle’\u0131n t\u00fcm uygulama b\u00fcy\u00fcme d\u00f6ng\u00fcs\u00fcne hitap eden tek mobil performans pazarlama platformu oldu\u011fu anlam\u0131na geliyor. GameRefinery<\/strong> ve AlgoLift<\/strong> ile birle\u015ftirilen Vungle platformu, oyun tasar\u0131m\u0131 ve geli\u015ftirme, pazarlama ve \u00f6l\u00e7\u00fcm dahil olmak \u00fczere bir\u00e7ok arac\u0131 m\u00fc\u015fterilerinin be\u011fenisine sunuyor. TreSensa’n\u0131n sat\u0131n al\u0131nmas\u0131, Vungle Creative Labs’\u0131n platform tabanl\u0131 yarat\u0131c\u0131 teknoloji arac\u0131l\u0131\u011f\u0131yla y\u0131llar\u0131n uzmanl\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131karmas\u0131na ve b\u00fcy\u00fck \u00f6l\u00e7ekte veri analizleri ve \u00f6nerileri sunmas\u0131na olanak tan\u0131yor.<\/p>\n\n\n\n

Vungle CEO’su Jeremy Bondy<\/strong> \u015f\u00f6yle diyor:\u00a0<\/p>\n\n\n\n

“Vizyonumuz, uygulama b\u00fcy\u00fcme d\u00f6ng\u00fcs\u00fcn\u00fcn tamam\u0131n\u0131 ele alan tek mobil performans pazarlama platformu olmak. AlgoLift ve GameRefinery ile birlikte TreSensa’n\u0131n sat\u0131n al\u0131nmas\u0131 bu vizyonu daha da h\u0131zland\u0131r\u0131yor.”<\/p><\/blockquote>\n\n\n\n

Buna ek olarak, Vungle m\u00fc\u015fterileri art\u0131k t\u00fcm b\u00fcy\u00fck platformlarda ve kanallarda \u00e7al\u0131\u015fmak \u00fczere ba\u015far\u0131l\u0131 reklam \u00f6\u011fesi \u00e7al\u0131\u015fmalar\u0131n\u0131 d\u0131\u015fa aktarma olana\u011f\u0131na sahip olacak.<\/p>\n\n\n\n

IDFA de\u011fi\u015fimlerinin Vungle i\u00e7in etkisi<\/h2>\n\n\n\n
\"\"
Apple i\u00e7in gizlilik her \u015feyden \u00f6nce geliyor.<\/figcaption><\/figure>\n\n\n\n

Apple, bu de\u011fi\u015fikli\u011fi, reklam hedefleme i\u00e7in kullan\u0131c\u0131lar\u0131n izlenmesine yard\u0131mc\u0131 olan IDFA<\/strong>‘da yap\u0131lan de\u011fi\u015fiklikle y\u00f6nlendirdi. Apple, reklam hedeflemekten ziyade gizlili\u011fe \u00f6ncelik veriyor<\/strong>, bu nedenle strateji gibi \u00f6zel oyunlar i\u00e7in kullan\u0131c\u0131 kazanmak \u00e7ok daha zor hale geliyor.<\/p>\n\n\n\n

Bondy<\/strong> konu ile ilgili \u015funlar\u0131 s\u00f6yledi:\u00a0<\/p>\n\n\n\n

“IDFA’n\u0131n kullan\u0131mdan kald\u0131r\u0131lmas\u0131 ve mobil reklamlar\u0131n izlenme, ili\u015fkilendirilme ve hedeflenme y\u00f6ntemleriyle ilgili de\u011fi\u015fiklikler nedeniyle, mobil reklamc\u0131l\u0131k sekt\u00f6r\u00fc \u015fu anda reklamlara ve \u00f6zellikle nas\u0131l Yerle\u015fimlerle daha fazla alaka d\u00fczeyi ve kitlelerle daha fazla yank\u0131 uyand\u0131ran reklam \u00f6\u011fesi tasarlamak i\u00e7in ba\u011flamsal sinyallere g\u00fcvenmek. GameRefinery’nin Yarat\u0131c\u0131 Zeka i\u00e7g\u00f6r\u00fcleriyle birle\u015fti\u011finde, reklamverenler, \u00fcst\u00fcn yarat\u0131c\u0131 performans i\u00e7in olu\u015fturmak, test etmek, analiz etmek ve optimize etmek i\u00e7in u\u00e7tan uca bir hedef olarak Vungle’dan yararlanabilir. “<\/p><\/blockquote>\n\n\n\n

Vungle, insanlar\u0131n uygulamalar\u0131 ke\u015ffetme ve deneyimleme \u015fekillerini de\u011fi\u015ftirerek b\u00fcy\u00fcme ve kat\u0131l\u0131m i\u00e7in g\u00fcvenilir bir rehber olmak istiyor. Mobil uygulama ve oyun geli\u015ftiricileri, uygulama i\u00e7i reklam deneyimleri arac\u0131l\u0131\u011f\u0131yla uygulamalar\u0131ndan para kazanmak i\u00e7in Vungle ile i\u015f ortakl\u0131\u011f\u0131 yapmaktad\u0131r.<\/p>\n\n\n\n

Reklamverenler, d\u00fcnya \u00e7ap\u0131nda y\u00fcksek de\u011ferli kullan\u0131c\u0131lara ula\u015fmak, kullan\u0131c\u0131 kitlesi edinmek ve onlar\u0131 elde tutmak i\u00e7in Vungle’a g\u00fcveniyor. Vungle’\u0131n verileri optimize edilmi\u015f reklamlar\u0131, ba\u011f\u0131ms\u0131z st\u00fcdyolardan Rovio, Pandora ve Microsoft dahil olmak \u00fczere g\u00fc\u00e7l\u00fc markalara kadar yay\u0131nc\u0131lar ve reklamverenler i\u00e7in kat\u0131l\u0131m\u0131 art\u0131rmak ve getirileri art\u0131rmak i\u00e7in bir milyardan fazla benzersiz cihazda yay\u0131nlan\u0131yor.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Oynanabilir reklamlar ilgi g\u00f6r\u00fcyor.<\/p>\n","protected":false},"author":40,"featured_media":12171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8911],"class_list":["post-12165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-satin-alimlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=12165"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12165\/revisions"}],"predecessor-version":[{"id":183152,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12165\/revisions\/183152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/12171"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=12165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=12165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=12165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}