{"id":12277,"date":"2021-05-24T09:00:00","date_gmt":"2021-05-24T06:00:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=12277"},"modified":"2021-10-18T15:13:13","modified_gmt":"2021-10-18T12:13:13","slug":"tencentin-oyun-geliri-2021in-ilk-ceyreginde-17-artti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tencentin-oyun-geliri-2021in-ilk-ceyreginde-17-artti\/","title":{"rendered":"Tencent\u2019in oyun geliri 2021\u2019in ilk \u00e7eyre\u011finde %17 artt\u0131"},"content":{"rendered":"\n

Pandemi sebebiyle kazan\u00e7lar\u0131n\u0131 y\u00fcksek oranlarda art\u0131rm\u0131\u015f olan oyun firmalar\u0131 aras\u0131nda olan Tencent’in oyun sat\u0131\u015flar\u0131, 2020’nin ba\u015flar\u0131nda evde s\u0131k\u0131\u015f\u0131p kalan kullan\u0131c\u0131lar dijital oyunlara ve e\u011flenceye y\u00f6neldik\u00e7e y\u00fckseldi. 2021’in ilk \u00e7eyre\u011finde ise oyun geliri hala etkileyici bir \u015fekilde %17 artarak 6,7 milyar dolara y\u00fckseldi, ancak 2020’nin en y\u00fcksek oranlar\u0131 ile e\u015fle\u015fmedi.<\/p>\n\n\n\n

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\u0130\u00e7inde bulundu\u011fu zorlu rekabete ra\u011fmen sekt\u00f6rdeki taht\u0131n\u0131 korumaya devam ediyor.<\/figcaption><\/figure>\n\n\n\n

Genel olarak, Tencent’in ilk \u00e7eyrek geliri analist tahminlerini ge\u00e7erek %25 artt\u0131 ve 21 milyar dolara \u00e7\u0131kt\u0131. Kar oran\u0131 ise y\u0131ll\u0131k %65 artarak kabaca 7,4 milyar dolara \u00e7\u0131kt\u0131. Zorlu rekabetin ortas\u0131nda \u015firket Tencent, nesilde bir kez g\u00f6r\u00fclen bir pandemide bildirdi\u011fi b\u00fcy\u00fcmeyi tekrarlayamayabilir, ancak \u015fimdi daha fazla uluslararas\u0131 kullan\u0131c\u0131n\u0131n pe\u015fine d\u00fc\u015f\u00fcyor ve d\u00fcnyan\u0131n en b\u00fcy\u00fck oyun firmas\u0131 unvan\u0131n\u0131 korumak i\u00e7in ‘yeni nesil’ oyun deneyimlerinden yararlanmaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n\n\n\n

Tencent, gelir oranlar\u0131ndaki b\u00fcy\u00fcmeyi neye bor\u00e7lu?<\/h2>\n\n\n\n

2021\u2019in ilk \u00e7eyre\u011finde Tencent, en \u00e7ok indirilen mobil oyunu Honor of Kings i\u00e7in \u015fimdiye kadarki en b\u00fcy\u00fck g\u00fcncellemesini yay\u0131nlad\u0131. \u015eirkete g\u00f6re, geli\u015ftirilmi\u015f grafikler ve yeni oyun i\u00e7i avatarlar \u015eubat ay\u0131nda rekor say\u0131da \u00fccretli kullan\u0131c\u0131ya yol a\u00e7t\u0131.<\/p>\n\n\n\n

Oyun ara\u015ft\u0131rma \u015firketi Niko Partners’\u0131n k\u0131demli analisti Daniel Ahmad, Tencent’in pandemideki ba\u015far\u0131s\u0131n\u0131n “k\u00fcresel oyun hakimiyetine y\u00f6nelik sessiz aray\u0131\u015f\u0131n\u0131” yans\u0131tt\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Ahmad, Tencent’in oyun ba\u015far\u0131s\u0131n\u0131n anahtarlar\u0131ndan birinin, sat\u0131n ald\u0131\u011f\u0131 markalar\u0131 koruma karar\u0131 oldu\u011funu s\u00f6yledi ve devam etti: \u201cTencent, 2015 y\u0131l\u0131nda League of Legends yay\u0131nc\u0131s\u0131 Riot Games’i tamamen sat\u0131n ald\u0131 ve Fortnite’\u0131n geli\u015ftiricisi Epic Games’in %40 hissesini kontrol ediyor.\u201d<\/p>\n\n\n\n

Tencent \u00c7in oyun pazar\u0131n\u0131n %43’\u00fcn\u00fc kontrol ediyor<\/h3>\n\n\n\n

Tencent, \u00c7in’in oyun pazar\u0131n\u0131n %43’\u00fcn\u00fc kontrol ediyor ancak Alibaba, ByteDance, NetEase, 37 Interactive Entertainment gibi teknoloji devleri aras\u0131nda ayn\u0131 zamanda bir rekabetle kar\u015f\u0131 kar\u015f\u0131ya.<\/p>\n\n\n\n

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Tencent, \u00c7in’in \u00f6nde gelen firmalar\u0131ndan yaln\u0131zca bir tanesi.<\/figcaption><\/figure>\n\n\n\n

\u0130lk olarak 1985 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclen Japon oyun geli\u015ftiricisi Koei Tecmo’nun pop\u00fcler Romance of the Three Kingdoms’a dayanan Three Kingdoms: Tactics’in ba\u015far\u0131s\u0131 nedeniyle Alibaba 2020’de \u00c7in’in d\u00f6rd\u00fcnc\u00fc en b\u00fcy\u00fck mobil oyun yay\u0131nc\u0131s\u0131 oldu. Ayn\u0131 zamanda ByteDance firmas\u0131 da oyun sekt\u00f6r\u00fcnde geni\u015flemeyi planl\u0131yor. Tencent, k\u00fcresel bir cazibe kazanabilecek b\u00fcy\u00fck \u00f6l\u00e7ekli ve y\u00fcksek \u00fcretim de\u011feri olan oyunlara odaklanarak oyun geli\u015ftirme yat\u0131r\u0131mlar\u0131n\u0131 art\u0131raca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Tencent’in uluslararas\u0131 oyun geliri 2020’de neredeyse ikiye katlanarak 1,5 milyar dolara \u00e7\u0131kt\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"Tencent'in gelirleri analistlerin tahminlerinin bile \u00fczerinde.","protected":false},"author":40,"featured_media":12279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-12277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=12277"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/12279"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=12277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=12277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=12277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}