{"id":12563,"date":"2021-05-27T14:46:22","date_gmt":"2021-05-27T11:46:22","guid":{"rendered":"https:\/\/mobidictum.com\/ios-14-belirsizligi-alternatif-android-uygulama-magazalarinin-yukselisine-neden-oluyor\/"},"modified":"2024-04-03T13:35:20","modified_gmt":"2024-04-03T10:35:20","slug":"ios-14-belirsizligi-alternatif-android-uygulama-magazalarinin-yukselisine-neden-oluyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/ios-14-belirsizligi-alternatif-android-uygulama-magazalarinin-yukselisine-neden-oluyor\/","title":{"rendered":"iOS 14 belirsizli\u011fi, alternatif Android uygulama ma\u011fazalar\u0131n\u0131n y\u00fckseli\u015fine neden oluyor"},"content":{"rendered":"\n<p>iOS 14.5 ile ilgili belirsizlik nedeniyle, reklamverenler b\u00fct\u00e7elerini Android\u2019e kayd\u0131r\u0131yor. Google Play\u2019de yay\u0131nlama en bariz se\u00e7eneklerden biri olmaya devam ederken, alternatif Android uygulama ma\u011fazalar\u0131nda kullan\u0131c\u0131 edinme potansiyeli, geli\u015ftiriciler ve pazarlamac\u0131lar i\u00e7in daha b\u00fcy\u00fck bir f\u0131rsat yarat\u0131yor. Yay\u0131nc\u0131lar s\u00fcrekli olarak, belirleyici ili\u015fkilendirmeye devam etme se\u00e7ene\u011fiyle birlikte y\u00fcksek kaliteli bir kullan\u0131c\u0131 taban\u0131na sahip yeni platformlar ar\u0131yor. Bu nedenle, Tenjin\u2019in alternatif Android uygulama ma\u011fazalar\u0131na y\u00f6nelik yeni deste\u011fini duyurmak i\u00e7in m\u00fckemmel bir zaman oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n\n\n\n<p>Bug\u00fcnden itibaren, t\u00fcm Tenjin m\u00fc\u015fterileri alternatif Android ma\u011fazalar\u0131 i\u00e7in reklam performans\u0131n\u0131 \u00f6l\u00e7meye ba\u015flayabilir. Buna ili\u015fkilendirme, ROI, LTV \u00f6l\u00e7\u00fcm\u00fc ve \u015fu anda Google Play ve iOS uygulamalar\u0131 i\u00e7in kullan\u0131labilen t\u00fcm \u00f6zellikler dahildir.<\/p>\n\n\n\n<p>\u201cNas\u0131l yap\u0131l\u0131r\u201d konusuna ge\u00e7meden \u00f6nce, Android reklam harcamalar\u0131 i\u00e7in baz\u0131 \u00f6zel Tenjin verilerini payla\u015fmak ve alternatif Android ma\u011fazalar\u0131 i\u00e7in do\u011fru \u00fclkeyi se\u00e7me hakk\u0131nda biraz konu\u015fal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">iOS 14 endi\u015feleri, reklamverenleri b\u00fct\u00e7elerini Android\u2019e yeniden tahsis etmeye itti<\/h2>\n\n\n\n<p>Bu yaz\u0131 itibariyle, reklamverenler b\u00fct\u00e7elerinin \u00e7o\u011funu iOS\u2019tan \u00e7ok Android\u2019e ay\u0131r\u0131yor. iOS 14.5\u2019in piyasaya s\u00fcr\u00fclmesinin ard\u0131ndan Android harcamas\u0131, iOS reklam harcama pay\u0131n\u0131 geride b\u0131rakt\u0131\u011f\u0131 noktaya y\u00fckseldi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/\/var\/www\/vhosts\/mobidictum.com\/httpdocs\/wp-content\/uploads\/2021\/05\/alternative-android-stores_01-1-.jpg\" alt=\"\" class=\"wp-image-12542\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/alternative-android-stores_01-1-.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/alternative-android-stores_01-1--600x300.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/alternative-android-stores_01-1--300x150.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/alternative-android-stores_01-1--768x384.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/alternative-android-stores_01-1--380x190.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">iOS 14.5 s\u00fcr\u00fcm\u00fcnden \u00f6nce ve sonra reklam harcamas\u0131 payla\u015f\u0131m\u0131<\/figcaption><\/figure>\n\n\n\n<p>\u0130lgin\u00e7tir ki, reklam harcamalar\u0131n\u0131n bu ge\u00e7i\u015finin son iki y\u0131lda ger\u00e7ekle\u015fti\u011fini g\u00f6rebiliyoruz. A\u015fa\u011f\u0131da, <a href=\"https:\/\/blog.tenjin.com\/hypercasual-benchmark-2021-report\/\" target=\"_blank\" rel=\"noopener nofollow\">hyper-casual kar\u015f\u0131la\u015ft\u0131rma raporlar\u0131m\u0131zdan<\/a> ikisinden elde edilen veriler bulunmaktad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/\/var\/www\/vhosts\/mobidictum.com\/httpdocs\/wp-content\/uploads\/2021\/05\/alternative-android-stores_02-1-.jpg\" alt=\"\" class=\"wp-image-12544\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/alternative-android-stores_02-1-.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/alternative-android-stores_02-1--600x300.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/alternative-android-stores_02-1--300x150.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/alternative-android-stores_02-1--768x384.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/alternative-android-stores_02-1--380x190.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Y\u0131llara g\u00f6re hyper-casual oyunlarda reklam harcamas\u0131 pay\u0131<\/figcaption><\/figure>\n\n\n\n<p>G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, trend asl\u0131nda iOS 14\u2019ten \u00e7ok \u00f6nce geli\u015fiyordu ve Apple de\u011fi\u015fiklikleri sadece onu art\u0131rm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyor. Bu e\u011filimin devam etmesini ve Google Play\u2019e daha fazla b\u00fct\u00e7e ayr\u0131lmas\u0131n\u0131 bekliyoruz. Rekabetteki art\u0131\u015f nedeniyle, CPI\u2019da da bir art\u0131\u015f ve di\u011fer kullan\u0131c\u0131 edinme metriklerinde de\u011fi\u015fiklik g\u00f6rmeyi beklemek adil olacakt\u0131r. Bu nedenle, alternatif Android ma\u011fazalar\u0131n\u0131n sunabileceklerinden yararlanmaya ba\u015flamak i\u00e7in m\u00fckemmel bir zaman.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c7in\u2019de \u00f6l\u00e7eklendirmenin anahtar\u0131 alternatif Android Uygulama Ma\u011fazalar\u0131d\u0131r<\/h3>\n\n\n\n<p>Alternatif Android ma\u011fazalar\u0131 denilince akla gelen ilk \u00fclke elbette \u00c7in. Google Play, 2011\u2019den beri \u00c7in\u2019de mevcut de\u011fil. Bu, \u00c7in\u2019de 300\u2019den fazla ma\u011fazadan olu\u015fan yeni bir uygulama ma\u011fazas\u0131 ekosisteminin olu\u015fmas\u0131yla sonu\u00e7land\u0131. \u00dcstelik iOS cihazlar\u0131n pay\u0131 sadece %13 (Q1 2021). (<a href=\"https:\/\/www.counterpointresearch.com\/china-smartphone-share\/\" target=\"_blank\" rel=\"noopener nofollow\">kaynak<\/a>)<\/p>\n\n\n\n<p>\u00c7in kullan\u0131c\u0131 taban\u0131ndan yararlanmak i\u00e7in yay\u0131nc\u0131lar\u0131n uygulamalar\u0131n\u0131 alternatif Android ma\u011fazalar\u0131nda nas\u0131l pazarlayacaklar\u0131n\u0131 bulmalar\u0131 gerekti\u011fi a\u00e7\u0131kt\u0131r. Sadece bir \u00f6rnek vermek gerekirse, \u015eubat 2021 itibar\u0131yla <a href=\"https:\/\/appgallery.huawei.com\/%23\/Featured\" target=\"_blank\" rel=\"noopener nofollow\">Huawei AppGallery<\/a>, \u00c7in\u2019deki Android ma\u011fazalar\u0131nda en b\u00fcy\u00fck paya sahip. Pazar pay\u0131n\u0131n (<a href=\"https:\/\/www.appinchina.co\/market\/app-stores\/\" target=\"_blank\" rel=\"noopener nofollow\">kaynak<\/a>) kabaca %37\u2019sine sahiptir, bu da 261.389.000 MAU\u2019nun (Ayl\u0131k Aktif Kullan\u0131c\u0131lar) g\u00f6z a\u00e7\u0131c\u0131 bir say\u0131s\u0131na d\u00f6n\u00fc\u015f\u00fcr. Son olarak, oyun yay\u0131nc\u0131lar\u0131 i\u00e7in iyi haber: \u00c7in\u2019deki yaln\u0131zca oyunlara y\u00f6nelik uygulama ma\u011fazalar\u0131 i\u00e7in \u00f6zel bir kategori var.<\/p>\n\n\n\n<p>Elbette \u00c7in\u2019de reklamc\u0131l\u0131k, mobil cihazlarda geleneksel reklamc\u0131l\u0131k y\u00f6ntemlerinden farkl\u0131 bir \u015fey. Bu nedenle \u201c#311 User Acquisition in China 101\u201d adl\u0131 yeni bir e\u011fitim sunuyoruz. Tenjin m\u00fc\u015fterisiyseniz, bu e\u011fitimi almak i\u00e7in l\u00fctfen support@tenjin.com adresine yazmay\u0131 unutmay\u0131n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Alternatif Android ma\u011fazalar\u0131na nas\u0131l ge\u00e7ilir?<\/h4>\n\n\n\n<p>Bu yeni \u00f6zelli\u011fi geli\u015ftirirken, yay\u0131nc\u0131lar\u0131n\u0131n ihtiya\u00e7 duyduklar\u0131 t\u00fcm esnekli\u011fe sahip olmas\u0131n\u0131 ve kurulumun ger\u00e7ekten kolay olmas\u0131n\u0131 sa\u011flamak istedik. Alternatif Android ma\u011fazalar\u0131yla \u00e7al\u0131\u015fmaya ba\u015flamak yaln\u0131zca iki ad\u0131m s\u00fcrer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yeni <a href=\"https:\/\/github.com\/tenjin\/tenjin-android-sdk\" target=\"_blank\" rel=\"noopener nofollow\">Android<\/a> veya <a href=\"https:\/\/github.com\/tenjin\/tenjin-unity-sdk\" target=\"_blank\" rel=\"noopener nofollow\">Unity SDK<\/a>\u2018y\u0131 (v1.12.5) y\u00fckleyin<\/li>\n\n\n\n<li>Ma\u011faza URL\u2019sini veya apk dosyalar\u0131n\u0131 bar\u0131nd\u0131ran URL\u2019yi yeni Tenjin uygulamas\u0131na ekleyin<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm ayr\u0131nt\u0131lar, <a href=\"https:\/\/docs.tenjin.com\/en\/tracking\/china_android.html\" target=\"_blank\" rel=\"noopener nofollow\">\u00f6zel dok\u00fcmantasyon sayfas\u0131<\/a>nda mevcuttur.<\/p>\n\n\n\n<p>Ba\u015fl\u0131k alt\u0131nda, ili\u015fkilendirmeyi yapmak i\u00e7in OAID ve IMEI olmak \u00fczere iki t\u00fcr cihaz tan\u0131mlay\u0131c\u0131s\u0131 kullan\u0131yoruz.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Kaynak: <a href=\"https:\/\/blog.tenjin.com\/ios-14-driving-the-rise-of-alternative-android-app-stores\/\" target=\"_blank\" rel=\"noopener nofollow\">Roman Garbar, Tenjin<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"iOS 14.5 ile ilgili belirsizlik nedeniyle, reklamverenler b\u00fct\u00e7elerini Android'e kayd\u0131r\u0131yor.","protected":false},"author":40,"featured_media":12549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[4799],"class_list":["post-12563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-mobil-oyunlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=12563"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12563\/revisions"}],"predecessor-version":[{"id":184648,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12563\/revisions\/184648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/12549"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=12563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=12563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=12563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}