{"id":12606,"date":"2021-05-28T11:30:00","date_gmt":"2021-05-28T08:30:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=12606"},"modified":"2021-05-28T11:36:19","modified_gmt":"2021-05-28T08:36:19","slug":"cin-mobil-oyun-geliri-pandemi-yilinda-en-buyuk-artisi-gosterdi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/cin-mobil-oyun-geliri-pandemi-yilinda-en-buyuk-artisi-gosterdi\/","title":{"rendered":"\u00c7in mobil oyun geliri pandemi y\u0131l\u0131nda en b\u00fcy\u00fck art\u0131\u015f\u0131 g\u00f6sterdi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pazar ara\u015ft\u0131rma ve dan\u0131\u015fmanl\u0131k firmas\u0131 olan Niko Partners\u2019a g\u00f6re, \u00c7in\u2019in yerel mobil oyun geliri 2020\u2019de y\u0131ll\u0131k %31 artarak 29,2 milyar dolara ula\u015ft\u0131. \u00c7in\u2019in oyun ihracat geliri, ge\u00e7en y\u0131l %36,7 artarak yerel oyun gelirinden bile daha fazla art\u0131\u015f g\u00f6sterdi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/cn-2.jpg\" alt=\"\" class=\"wp-image-12619\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/cn-2.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/cn-2-600x400.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/cn-2-300x200.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/cn-2-768x512.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/05\/cn-2-380x253.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>\u00c7in mobil oyun pazar\u0131 b\u00fcy\u00fcyor.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Niko Partners COVID-19 salg\u0131n\u0131na dikkat \u00e7ekti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">COVID-19 sebebiyle \u00c7in h\u00fck\u00fcmetinin uzun bir d\u00f6nem boyunca \u00fclke \u00e7ap\u0131nda evde kalma k\u0131s\u0131tlamalar\u0131 uygulamaya koymas\u0131ndan hemen sonra yerel oyun pazar\u0131 h\u0131zl\u0131 bir \u015fekilde de\u011fi\u015fmeye ve geli\u015fmeye ba\u015flad\u0131. Niko Partners kurucusu ve ba\u015fkan\u0131 Lisa Hanson bu durumu, \u201c\u00c7in \u00e7o\u011funlukla normale d\u00f6nm\u00fc\u015f olsa da, salg\u0131n ve bunun sonucunda ortaya \u00e7\u0131kan k\u0131s\u0131tlamalar y\u0131l boyunca oyuncu davran\u0131\u015flar\u0131nda, kat\u0131l\u0131mlar\u0131nda ve harcamalar\u0131nda b\u00fcy\u00fck de\u011fi\u015fikliklere yol a\u00e7t\u0131,\u201d \u015feklinde de\u011ferlendirdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7in\u2019in genel video oyunlar\u0131 pazar\u0131n\u0131n 2025\u2019te 781 milyon oyuncuyla 55 milyar dolara ula\u015faca\u011f\u0131 tahmin ediliyor. 2020\u2019nin sonu itibariyle, \u00c7in\u2019deki 1,4 milyar insan\u0131n\u0131n 682 milyonu, y\u0131ll\u0131k %7 art\u0131\u015fla halihaz\u0131rda mobil oyunculardan olu\u015fuyor. Niko Partners, 2025 y\u0131l\u0131nda ise toplam mobil oyuncu say\u0131s\u0131n\u0131n 748 milyona ula\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Niko Partners, \u015firketlerin artan kullan\u0131c\u0131 n\u00fcfusundan para kazanman\u0131n daha iyi yollar\u0131n\u0131 bulduklar\u0131n\u0131 belirtti. Bunun yan\u0131 s\u0131ra, kullan\u0131c\u0131 ba\u015f\u0131na ayl\u0131k ortalama gelir ve yine ayl\u0131k bazda oyuncu harcamalar\u0131 ge\u00e7en y\u0131l artt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayn\u0131 zamanda salg\u0131n PC oyun pazar\u0131n\u0131 da etkiledi. Ge\u00e7ti\u011fimiz y\u0131l, \u00c7in\u2019de PC oyuncular\u0131n\u0131n toplam say\u0131s\u0131 %1,4 artarak 325,4 milyona y\u00fckselmi\u015f olsa da, yerel PC oyun geliri asl\u0131nda %4,9 d\u00fc\u015f\u00fc\u015fle 13,9 milyar dolara geriledi ve bu da mobilin bilgisayar tabanl\u0131 oyuna g\u00f6re artan pop\u00fclaritesini vurgulad\u0131. Tahmin edilece\u011fi \u00fczere, \u00e7o\u011fu bilgisayar oyuncusu mobil oyunlar da oynuyor. Niko Partners, PC oyuncular\u0131n\u0131n say\u0131s\u0131nda \u00f6n\u00fcm\u00fczdeki y\u0131llarda y\u00fcksek bir art\u0131\u015f g\u00f6r\u00fclmeyece\u011fini ve 2025\u2019te yaln\u0131zca 335,3 milyona ula\u015faca\u011f\u0131n\u0131 tahmin ediyor. Tahmin edilen say\u0131n\u0131n 2025 mobil oyuncu say\u0131s\u0131n\u0131n yar\u0131s\u0131ndan daha az oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bununla birlikte, \u015fimdilik, PC oyunlar\u0131 hala toplam \u00c7in oyun gelirinin %32\u2019sinden fazlas\u0131n\u0131 ve oyuncular\u0131n yakla\u015f\u0131k %45\u2019ini olu\u015fturuyor ve Niko Partners, sekt\u00f6r\u00fcn 2022\u2019de b\u00fcy\u00fcmeye geri d\u00f6nece\u011fini tahmin ediyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tencent ve NetEase, \u00c7in\u2019in en iyi iki oyun yay\u0131nc\u0131s\u0131 olmaya devam ediyor, ancak di\u011fer b\u00fcy\u00fck teknoloji \u015firketlerinden ve orta \u00f6l\u00e7ekli oyun \u015firketlerinden artan rekabetle kar\u015f\u0131 kar\u015f\u0131yalar. Tencent\u2019in, devam eden bir \u201canti-trust\u201d soru\u015fturmas\u0131n\u0131n sonucu olarak en az 1,5 milyar dolarl\u0131k bir para cezas\u0131 ile kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu bildiriliyor, ancak Reuters, konu hakk\u0131nda bilgi sahibi olan kaynaklar\u0131n, temel oyun faaliyetlerinin soru\u015fturmadan zarar g\u00f6rmeden ka\u00e7abilece\u011fini s\u00f6yledi.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00c7in'in yerel mobil oyun geliri 2020'de y\u0131ll\u0131k %31 artarak 29,2 milyar dolara ula\u015ft\u0131.","protected":false},"author":40,"featured_media":12617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-12606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=12606"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/12617"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=12606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=12606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=12606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}