{"id":12822,"date":"2021-06-01T09:30:00","date_gmt":"2021-06-01T06:30:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=12822"},"modified":"2023-04-25T11:58:16","modified_gmt":"2023-04-25T08:58:16","slug":"adjust-mobil-uygulama-trendleri-raporu-2021","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/adjust-mobil-uygulama-trendleri-raporu-2021\/","title":{"rendered":"Adjust\u2019\u0131n Mobil Uygulama Trendleri raporu yay\u0131nland\u0131"},"content":{"rendered":"\n

Adjust<\/a><\/strong> son \u00e7al\u0131\u015fmas\u0131nda, d\u00fcnya \u00e7ap\u0131nda y\u00fcklemeler, oturumlar, uygulamada harcanan s\u00fcre ve elde tutma ve yeniden ili\u015fkilendirme oranlar\u0131 hakk\u0131nda bilgiler dahil olmak \u00fczere oyun, e-ticaret ve fintech sekt\u00f6rlerindeki mobil b\u00fcy\u00fcme trendlerini payla\u015f\u0131yor.<\/p>\n\n\n\n

\"Adjust\"
Adjust<\/figcaption><\/figure>\n\n\n\n

Adjust’\u0131n y\u0131ll\u0131k olarak yay\u0131nlam\u0131\u015f oldu\u011fu Mobile App Trends 2021<\/a><\/strong> (Mobil Uygulama Trendleri 2021) raporunun sundu\u011fu bilgilere g\u00f6re, mobil uygulama y\u00fcklemeleri ilk \u00e7eyrekte y\u0131ll\u0131k bazda %31 art\u0131\u015f g\u00f6sterdi. Bu rakam, pandeminin ba\u015flang\u0131c\u0131ndan bu yana mobil uygulama ve oyun pazar\u0131n\u0131n kesintisiz y\u00fckseli\u015fi olarak g\u00f6r\u00fcl\u00fcyor. Yine Adjust\u2019a g\u00f6re, 2020’de uygulama y\u00fcklemeleri bir \u00f6nceki y\u0131la g\u00f6re %50 artt\u0131.<\/p>\n\n\n\n

Adjust, fintech uygulamalar\u0131ndan ba\u015flayarak 2019’dan 2020’ye kadar y\u00fcklemelerin toplamda %51 oran\u0131nda artt\u0131\u011f\u0131n\u0131 ve ilk \u00e7eyrekte ise tekrar y\u00fczde %12\u2019lik bir art\u0131\u015f g\u00f6sterdi\u011fini tespit etti. \u00d6zellikle yat\u0131r\u0131m ve hisse senedi ile ilgili uygulama aramalar\u0131 y\u0131ll\u0131k bazda %115 artarken, kripto uygulama indirmeleri y\u0131ll\u0131k %81 artt\u0131.<\/p>\n\n\n\n

Bunun yan\u0131 s\u0131ra, Fintech oturumlar\u0131 da bir \u00f6nceki y\u0131la g\u00f6re %85 oran\u0131nda bir b\u00fcy\u00fcme kaydetti. Fintech oturumlar\u0131, Ekim ba\u015f\u0131nda ortalaman\u0131n %22 \u00fczerinde ve Kas\u0131m sonunda ise ortalaman\u0131n %24 \u00fczerinde b\u00fcy\u00fcd\u00fc\u011f\u00fc tespit edildi.<\/p>\n\n\n\n

Adjust raporu oyunlar hakk\u0131nda ne gibi veriler sunuyor?<\/h2>\n\n\n\n
\"Adjust,
Adjust, 2021 i\u00e7in mobil trendleri hakk\u0131ndaki verilerini sundu.<\/figcaption><\/figure>\n\n\n\n

Adjust, oyun ve e-ticaret uygulamalar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, fintech uygulamalar\u0131n\u0131n en fazla geri d\u00f6n\u00fc\u015f sa\u011flayan kullan\u0131c\u0131 say\u0131s\u0131na sahip oldu\u011funu belirtiyor. Bu oranlar, yedinci g\u00fcnde %18 ve 30. g\u00fcnde %12 olarak verilmi\u015f.<\/p>\n\n\n\n

2020’deki oyun y\u00fcklemeleri genel olarak %51 artt\u0131. Toplam indirmelerde, hyper-casual olmayan oyunlar i\u00e7in %26 ve hyper-casual<\/a> oyunlar i\u00e7in ise %43 oran\u0131nda bir b\u00fcy\u00fcme kaydedilmi\u015f. Hyper-casual<\/a> oyunlar i\u00e7in, b\u00fcy\u00fcme 2020’nin ba\u015f\u0131nda g\u00fc\u00e7l\u00fcyd\u00fc, ancak Mart ay\u0131 boyunca azald\u0131 ve ard\u0131ndan y\u0131l\u0131n geri kalan\u0131nda sabit kald\u0131.<\/p>\n\n\n\n

2020’de hyper-casual olmayan oyunlar i\u00e7in oturumlar bir \u00f6nceki y\u0131la g\u00f6re %27 artarken, 2021 i\u00e7in oturumlar \u015fu anda ge\u00e7en y\u0131l\u0131n %9 alt\u0131nda. Hyper-casual oyunlar i\u00e7in oturumlar bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 36 art\u0131\u015f g\u00f6sterdi.<\/p>\n\n\n\n

Adjust’\u0131n belirtti\u011fi gibi, ge\u00e7en y\u0131l casual oyunlar ve spor oyunlar\u0131, ortalama 21 dakika ile en y\u00fcksek oturum uzunluklar\u0131n\u0131 yay\u0131nlad\u0131. Hyper-casual i\u00e7in oturum uzunlu\u011fu ise 18 dakika olarak belirtiliyor. Genel olarak, kullan\u0131c\u0131lar casual oyunlara hyper-casual oyunlara g\u00f6re %42 daha fazla zaman harcad\u0131lar.<\/p>\n\n\n\n

Adjust’a g\u00f6re, hyper-casual oyunlar\u0131n, indirmenin ilk iki g\u00fcn\u00fcnde kullan\u0131c\u0131 ba\u015f\u0131na maksimum gelir elde etmesi gerekiyor, \u00e7\u00fcnk\u00fc bundan sonra tutma oranlar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fcyor – kullan\u0131c\u0131lar\u0131n yaln\u0131zca y\u00fczde 7,5’i yedinci g\u00fcnde geri d\u00f6n\u00fcyor ve y\u00fczde 1,75’i 30. g\u00fcnde geri d\u00f6n\u00fcyor.<\/p>\n\n\n\n

Hyper casual, d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte 3,17’ye ula\u015farak organik y\u00fcklemelere en y\u00fcksek \u00fccretli y\u00fckleme oran\u0131na sahipken, al\u0131\u015fveri\u015f, ilk \u00e7eyrekte 0,85 ile en b\u00fcy\u00fck \u00fccretli y\u00fckleme pay\u0131n\u0131 g\u00f6rd\u00fc. \u00d6te yandan Fintech, \u00fccretli y\u00fcklemelerde daha d\u00fc\u015f\u00fck bir paya sahipti.<\/p>\n\n\n\n

Y\u00fckleme ba\u015f\u0131na ortalama 1,88 ABD dolar\u0131 ile d\u00f6rd\u00fcnc\u00fc \u00e7eyrek, kullan\u0131c\u0131lar\u0131 kazanmak i\u00e7in en pahal\u0131 \u00e7eyrek oldu. Hyper-casual y\u00fckleme ba\u015f\u0131na 0,27 ABD dolar\u0131ndan, oyun oynama 2,52 ABD dolar\u0131ndan ve e-ticaret 1,56 ABD dolar\u0131ndan elde edildi\u011fi g\u00f6r\u00fcl\u00fcyor. <\/p>\n\n\n\n

(Sunulan t\u00fcm veriler, Adjust’\u0131n en iyi 2.000 uygulamas\u0131n\u0131n ve izledi\u011fi t\u00fcm uygulamalar\u0131n eksiksiz veri k\u00fcmesinin bir kar\u0131\u015f\u0131m\u0131na dayanmaktad\u0131r.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

2021 i\u00e7in haz\u0131rlanan Mobil Uygulama Trendleri raporu yay\u0131nland\u0131.<\/p>\n","protected":false},"author":40,"featured_media":12824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[1501],"class_list":["post-12822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=12822"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12822\/revisions"}],"predecessor-version":[{"id":151840,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/12822\/revisions\/151840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/12824"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=12822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=12822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=12822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}