{"id":13584,"date":"2021-06-15T15:07:15","date_gmt":"2021-06-15T12:07:15","guid":{"rendered":"https:\/\/mobidictum.com\/?p=13584"},"modified":"2023-04-25T11:43:37","modified_gmt":"2023-04-25T08:43:37","slug":"games-united-mobil-oyun-sektoru-girisim","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/games-united-mobil-oyun-sektoru-girisim\/","title":{"rendered":"Games United ile mobil oyun sekt\u00f6r\u00fcnde yeni bir d\u00f6nem ba\u015fl\u0131yor"},"content":{"rendered":"\n

Eyl\u00fcl 2020\u2019de ba\u015flayan g\u00f6r\u00fc\u015fmelerin ard\u0131ndan oyun sekt\u00f6r\u00fcn\u00fcn en ba\u015far\u0131l\u0131 oyun ink\u00fcbat\u00f6r\u00fc ve h\u0131zland\u0131r\u0131c\u0131s\u0131 olarak \u00f6ne \u00e7\u0131kan Game Factory<\/strong> ve bir grup yat\u0131r\u0131mc\u0131n\u0131n i\u015f birli\u011fiyle \u015eubat 2021\u2019de resmi olarak ba\u011f\u0131ms\u0131z bir giri\u015fim st\u00fcdyosu kimli\u011fiyle faaliyetlerine ba\u015flayan Games United<\/strong>, \u2018kurucu ortak\u2019 altyap\u0131s\u0131 ve \u2018giri\u015fim st\u00fcdyosu\u2019 modeli ile yeni oyun giri\u015fimleri yaratmay\u0131 hedefliyor.<\/p>\n\n\n\n

Games United Genel M\u00fcd\u00fcr\u00fc Murat Kahraman<\/strong> \u015fu ifadeleri kulland\u0131: <\/p>\n\n\n\n

\u201cGeleneksel yat\u0131r\u0131m \u015firketlerinden farkl\u0131 olarak yeni kurulan ya da erken a\u015fama oyun st\u00fcdyolar\u0131na ba\u015flang\u0131\u00e7 sermayesi deste\u011finin yan\u0131 s\u0131ra tak\u0131m kurma, strateji, i\u015f geli\u015ftirme gibi hizmetler de sa\u011fl\u0131yoruz. Bu kapsamda \u015eubat 2021\u2019den Haziran 2021\u2019e kadar kurucu ortak olarak 8 st\u00fcdyoyu hayata ge\u00e7irdik. 2021 sonuna kadar \u00fcniversite i\u015f birlikleri ve kulu\u00e7ka merkezleri arac\u0131l\u0131\u011f\u0131yla 16 st\u00fcdyoluk b\u00fcy\u00fck bir ekosistem yarataca\u011f\u0131z.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

\"Murat
Murat Kahraman<\/figcaption><\/figure>\n\n\n\n

Yurt d\u0131\u015f\u0131nda b\u00fcy\u00fcme stratejileri paralelinde Avrupa ve Kuzey Amerika\u2019da da ofis a\u00e7may\u0131 planlad\u0131klar\u0131n\u0131 belirten Games United Y\u00f6netim \u0130cra Kurulu \u00dcyesi Ali Y\u0131lmaz ise \u201cGloballe\u015fme vizyonumuz \u00e7er\u00e7evesinde, Games United\u2019\u0131 2023\u2019e kadar Avrupa\u2019da kendi alan\u0131nda en b\u00fcy\u00fck dijital i\u00e7erik odakl\u0131 oyun giri\u015fim st\u00fcdyosu haline getirmeyi hedefliyoruz\u201d yorumunda bulundu.<\/p>\n\n\n\n

2020, t\u00fcm d\u00fcnyan\u0131n bir vir\u00fcsle imtihan\u0131na sahne oldu. \u00c7in\u2019de ba\u015flay\u0131p dalga dalga her \u00fclkeye yay\u0131lan Covid-19 pandemisi; sadece ekonomik hayat\u0131 de\u011fil, \u00f6zel ya\u015famlar\u0131 da etkiledi. Maske, mesafe ve hijyen kurallar\u0131n\u0131n yeni normale d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc bu d\u00f6nemde, \u00fcr\u00fcn ve hizmet ak\u0131\u015flar\u0131n\u0131 dijital s\u00fcre\u00e7lere entegre edemeyen marka ve kurumlar, rekabet yar\u0131\u015f\u0131n\u0131n gerisinde kald\u0131. Hatta baz\u0131lar\u0131 yok oldu. K\u0131s\u0131tlamalar nedeniyle evlerde ge\u00e7irilen zaman h\u0131zla artt\u0131, turizm ve seyahat harcamalar\u0131 h\u0131zl\u0131 bir d\u00fc\u015f\u00fc\u015f sergiledi. Al\u0131veri\u015f ihtiyac\u0131n\u0131n e-ticaret kanallar\u0131yla kar\u015f\u0131land\u0131\u011f\u0131, 7\u2019den 70\u2019e herkesin dijitalle\u015fmek zorunda kald\u0131\u011f\u0131 bir d\u00f6neme girildi. \u0130\u015f-yap\u0131\u015f stillerinin dijitalle\u015fmesini, \u00f6zel ya\u015famda da dijitalle\u015fme takip etti. Sa\u011fl\u0131k, finans, e\u011flence, oyun, al\u0131\u015fveri\u015f ve e\u011fitim odakl\u0131 t\u00fcm \u00fcr\u00fcn ve hizmetlerin; dijital kanallar ve mobil uygulamalarla takip edilebildi\u011fi bir d\u00fcnyan\u0131n par\u00e7as\u0131 olundu.<\/p>\n\n\n\n

K\u00fcresel oyun pazar\u0131 h\u0131zla b\u00fcy\u00fcyor, 2023\u2019te video oyuncu say\u0131s\u0131 3 milyar\u0131 ge\u00e7ecek<\/h2>\n\n\n\n
\"Games
Games United<\/figcaption><\/figure>\n\n\n\n

Pandeminin h\u0131zla tetikledi\u011fi dijitalle\u015fme k\u00fclt\u00fcr\u00fcn\u00fcn en \u00f6nemli yans\u0131malar\u0131 ise oyun sekt\u00f6r\u00fcnde hissedildi. NewZoo 2020 Raporu<\/strong>\u2019nun istatiksel verileri, oyun sekt\u00f6r\u00fcn\u00fcn 2020\u2019den bu yana en h\u0131zl\u0131 y\u00fckseli\u015f performans\u0131 g\u00f6steren sekt\u00f6rler aras\u0131nda oldu\u011funu destekliyor. Rapora g\u00f6re k\u00fcresel oyun pazar\u0131; 2020 y\u0131l\u0131n\u0131, %5,6\u2019l\u0131k b\u00fcy\u00fcme oran\u0131yla 159.3 milyar dolar gelire ula\u015farak kapatt\u0131. D\u00fcnya genelinde \u015fu an 2.69 milyar video oyuncusu bulunuyor ve bu rakam\u0131n 2023\u2019te 3.07 milyar oyuncuya ula\u015faca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Raporda dikkat \u00e7eken bir di\u011fer \u00f6nemli veri ise mobil oyun sekt\u00f6r\u00fcn\u00fcn, 2020\u2019de 86.3 milyar dolarl\u0131k kombine ak\u0131ll\u0131 telefon ve tablet oyun geliri ile toplam pazar\u0131n y\u00fczde 49\u2019nu olu\u015fturmas\u0131. Her y\u0131l %8,7 oran\u0131nda d\u00fc\u015fen taray\u0131c\u0131 bilgisayar oyunlar\u0131 d\u0131\u015f\u0131nda t\u00fcm segmentler, pozitif b\u00fcy\u00fcme kaydetmeye devam ediyor.<\/p>\n\n\n\n

Games United, mobil oyun odakl\u0131 giri\u015fimcilere farkl\u0131 bir vizyon sunuyor<\/h2>\n\n\n\n

Mobil oyun odakl\u0131 Games United\u2019\u0131n giri\u015fim \u00f6yk\u00fcs\u00fc ise tam da bu noktada \u015fekilleniyor. Bir grup melek yat\u0131r\u0131mc\u0131, giderek dijitalle\u015fen d\u00fcnyada yeni yat\u0131r\u0131m alanlar\u0131n\u0131n y\u00fckseldi\u011fi, h\u0131zl\u0131 ve \u00e7evik davranman\u0131n avantaj sa\u011flayaca\u011f\u0131 ortak paydas\u0131nda bulu\u015farak, mobil oyun sekt\u00f6r\u00fcne yat\u0131r\u0131m yapmaya karar verdi. Eyl\u00fcl 2020\u2019de ba\u015flayan beyin f\u0131rt\u0131nas\u0131 sonucunda mobil oyunun olduk\u00e7a h\u0131zl\u0131 b\u00fcy\u00fcyen, dinamik ve k\u00e2rl\u0131 bir alan oldu\u011fu ancak bug\u00fcne kadar yat\u0131r\u0131mc\u0131lar\u0131n odakland\u0131\u011f\u0131 e-ticaret, enerji, biyomedikal, ak\u0131ll\u0131 tar\u0131m vb. bir\u00e7ok segmentten farkl\u0131 dinamikleri oldu\u011fu konusunda hemfikir olundu. Oyun end\u00fcstrisinin en ba\u015far\u0131l\u0131 oyun ink\u00fcbat\u00f6r\u00fc ve h\u0131zland\u0131r\u0131c\u0131s\u0131 olarak \u00f6ne \u00e7\u0131kan Game Factory ile yap\u0131lan y\u00fcz y\u00fcze ve \u00e7evrimi\u00e7i toplant\u0131lar sonucunda, melek yat\u0131r\u0131mc\u0131lar\u0131n vizyonu ve Game Factory\u2019nin uzmanl\u0131\u011f\u0131 \u00f6rt\u00fc\u015ft\u00fc. Games United \u015firketi de bu yap\u0131lanman\u0131n sonucunda \u015eubat 2021\u2019de resmi olarak hizmet vermeye ba\u015flad\u0131.<\/p>\n\n\n\n

\u0130novatif g\u00fcc\u00fcn\u00fc; \u2018kurucu ortak\u2019 altyap\u0131s\u0131 ve \u2018giri\u015fim st\u00fcdyosu\u2019 modelinden al\u0131yor<\/h3>\n\n\n\n
\"Games
Games United<\/figcaption><\/figure>\n\n\n\n

En iyi oyunlar\u0131n geli\u015ftirilebilmesi amac\u0131yla, stratejik y\u00f6n ve sermaye sa\u011flayarak oyun giri\u015fimleri olu\u015fturan ba\u011f\u0131ms\u0131z bir giri\u015fim st\u00fcdyosu olan Games United, yeni kurulan ya da erken a\u015fama oyun st\u00fcdyolar\u0131na ba\u015flang\u0131\u00e7 sermayesi deste\u011finin yan\u0131 s\u0131ra tak\u0131m kurma, strateji, i\u015f geli\u015ftirme gibi hizmetler de sa\u011fl\u0131yor. Games United, geleneksel yat\u0131r\u0131m \u015firketlerinden farkl\u0131 olarak oyun giri\u015fimlerine \u2018kurucu ortak\u2019 olarak girerek st\u00fcdyo operasyonlar\u0131nda da kendi ekibi ile aktif olarak g\u00f6rev al\u0131yor.<\/p>\n\n\n\n

Games United Genel M\u00fcd\u00fcr\u00fc Murat Kahraman: \u201cY\u0131l sonuna kadar en az 16 st\u00fcdyoluk b\u00fcy\u00fck bir ekosistem kurgulanacak\u201d<\/h3>\n\n\n\n

Geleneksel \u2018st\u00fcdyo-yay\u0131nc\u0131\u2019 ili\u015fkisini, \u2018giri\u015fim st\u00fcdyosu ile de\u011fi\u015ftirdiklerini, Games United olarak oyun sekt\u00f6r\u00fcnde ses, veri analizi, i\u00e7erik odakl\u0131 oyun geli\u015ftirme gibi baz\u0131 bile\u015fenlere de yat\u0131r\u0131m yapmay\u0131 planland\u0131klar\u0131n\u0131 aktaran Games United Genel M\u00fcd\u00fcr\u00fc Murat Kahraman; markan\u0131n giri\u015fim \u00f6yk\u00fcs\u00fc ve 2021 hedefleri hakk\u0131nda \u015fu yorumda bulundu: <\/p>\n\n\n\n

\u201cT\u00fcrkiye\u2019de oyun sekt\u00f6r\u00fcn\u00fcn ata\u011fa kalkt\u0131\u011f\u0131 ve \u00e7ok \u00e7ekici bir hale geldi\u011fi bu d\u00f6nemde, \u00f6zellikle yeni oyun giri\u015fimlerinin do\u011fru \u015fekilde hayata ge\u00e7irilmesi, ba\u015far\u0131lar\u0131m\u0131z\u0131n devam edebilmesi i\u00e7in \u00e7ok \u00f6nemli bir etken. Game Factory\u2019den gelen deneyim ve kaynaklar\u0131m\u0131zla art\u0131k Games United olarak erken a\u015fama oyun giri\u015fimlerine sadece yat\u0131r\u0131m veya destek vermiyoruz, bu giri\u015fimlerle ba\u015far\u0131y\u0131 yakalayabilmek i\u00e7in birlikte \u00e7al\u0131\u015fan bir ortak olarak yanlar\u0131nda bulunuyoruz. Bug\u00fcne kadar \u2018kurucu ortak\u2019 olarak hayata ge\u00e7irdi\u011fimiz 8 st\u00fcdyo, \u015fu an aktif olarak oyun geli\u015ftirmeye devam ediyor. Bunlar\u0131n ba\u015far\u0131lar\u0131n\u0131 k\u0131sa s\u00fcrede hep birlikte g\u00f6rece\u011fiz. Bu y\u0131l sonuna kadar hedefimiz en az 16 st\u00fcdyoluk b\u00fcy\u00fck bir ekosistem yaratmak ve t\u00fcm d\u00fcnyaya \u00f6rnek olacak bir ba\u015far\u0131 hikayesini k\u0131sa s\u00fcrede hayata ge\u00e7irmek.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

\u00dcniversite i\u015f birlikleri ile yeni kulu\u00e7ka merkezleri hayata ge\u00e7ecek<\/h4>\n\n\n\n

Mart 2021-Haziran 2021 tarihleri aras\u0131nda bu y\u00f6ntemle 8 st\u00fcdyo kuruldu\u011funa, 20 prototip \u00e7\u0131kar\u0131ld\u0131\u011f\u0131na, ilk yay\u0131nc\u0131 anla\u015fmas\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131na, oyun sekt\u00f6r\u00fcyle ilgili 3 rapor haz\u0131rland\u0131\u011f\u0131na ve Ar\u0131nkom ile de ilk kulu\u00e7ka merkezi anla\u015fmas\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131na dikkat \u00e7eken Murat Kahraman, Haziran 2021-Ocak 2022 yol haritalar\u0131n\u0131 ise \u015f\u00f6yle \u00f6zetledi: <\/p>\n\n\n\n

\u201c\u00d6n\u00fcm\u00fczdeki 7 ay i\u00e7erisinde 8 hyper casual st\u00fcdyo kurulumu, 40 prototip \u00fcretimi, 1 casual oyun \u00fcretimine ba\u015flang\u0131\u00e7, oyun d\u0131\u015f\u0131nda iki i\u00e7erik \u00fcretim odakl\u0131 firma sat\u0131n al\u0131nmas\u0131, oyun i\u00e7i veri analizi i\u00e7in Ar-Ge \u00e7al\u0131\u015fmalar\u0131na ba\u015flanmas\u0131, iki yeni \u00fcniversite ile kulu\u00e7ka merkezi kurulmas\u0131, Avrupa ve Asya\u2019da i\u015f geli\u015ftirme ba\u011flant\u0131lar\u0131n\u0131n kurulmas\u0131 ve Aral\u0131k 2021\u2019de pre-seed hisse ihrac\u0131na ba\u015flanmas\u0131 hedeflerimiz bulunuyor.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Games United Y\u00f6netim Kurulu \u00dcyesi Ali Y\u0131lmaz: \u201c2022 hedefi; global arenaya a\u00e7\u0131lmak\u201d<\/h4>\n\n\n\n

Games United\u2019\u0131 2023\u2019te Avrupa\u2019n\u0131n en b\u00fcy\u00fck i\u00e7erik odakl\u0131 oyun giri\u015fim st\u00fcdyosu olarak konumland\u0131rma vizyonuyla ilerlediklerini s\u00f6yleyen Games United Y\u00f6netim \u0130cra Kurulu \u00dcyesi Ali Y\u0131lmaz ise T\u00fcrkiye\u2019nin \u00f6zellikle hyper-casual oyun \u00fcretiminde elde etti\u011fi ba\u015far\u0131y\u0131 s\u00fcrd\u00fcr\u00fclebilir hale getirmek, sekt\u00f6r\u00fcn i\u00e7indeki di\u011fer payda\u015flarla daha sistematik bir \u015fekilde \u00e7al\u0131\u015farak farkl\u0131 alanlarda uzmanl\u0131k geli\u015ftirmek ve bu sayede 2022 ba\u015f\u0131nda yurt d\u0131\u015f\u0131 ofisleri devreye alarak Seri A hisse ihrac\u0131na ba\u015flamay\u0131 hedeflediklerini s\u00f6yledi.<\/p>\n","protected":false},"excerpt":{"rendered":"Games United, mobil oyun odakl\u0131 giri\u015fimcilere farkl\u0131 bir vizyon sunuyor.","protected":false},"author":40,"featured_media":13586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[1501],"class_list":["post-13584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/13584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=13584"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/13584\/revisions"}],"predecessor-version":[{"id":153514,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/13584\/revisions\/153514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/13586"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=13584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=13584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=13584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}