{"id":13623,"date":"2021-06-16T10:53:18","date_gmt":"2021-06-16T07:53:18","guid":{"rendered":"https:\/\/mobidictum.com\/?p=13623"},"modified":"2024-02-21T10:56:48","modified_gmt":"2024-02-21T07:56:48","slug":"vungle-jetfuel-satin-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/vungle-jetfuel-satin-aldi\/","title":{"rendered":"Vungle, influencer pazarlama platformu JetFuel’i sat\u0131n ald\u0131"},"content":{"rendered":"\n

Vungle<\/strong>, influencer pazarlama platformu JetFuel<\/strong>‘i sat\u0131n ald\u0131, anla\u015fman\u0131n ne kadara mal oldu\u011fu ise hen\u00fcz a\u00e7\u0131klanmad\u0131. Yap\u0131lan anla\u015fman\u0131n, Vungle’\u0131n son yedi ay i\u00e7inde yapt\u0131\u011f\u0131 d\u00f6rd\u00fcnc\u00fc sat\u0131n alma ve May\u0131s ay\u0131nda reklam \u015firketi TreSensa<\/strong>‘y\u0131 sat\u0131n almas\u0131ndan bu yana ilk sat\u0131n alma oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n

Pazar s\u00fcrekli de\u011fi\u015fiyor<\/h2>\n\n\n\n

JetFuel, uygulama geli\u015ftiricilerin ve di\u011fer reklamverenlerin pazarlama kampanyalar\u0131n\u0131, 4 milyardan fazla Instagram takip\u00e7isi<\/strong>, 1,5 milyar TikTok takip\u00e7isi<\/strong> ve g\u00fcnl\u00fck 100 milyon Snapchat g\u00f6r\u00fcnt\u00fclemesi<\/strong>ne sahip 15.000’den fazla tam olarak do\u011frulanm\u0131\u015f influencerdan olu\u015fan bir a\u011f \u00fczerinden \u00f6l\u00e7eklendirmesine olanak tan\u0131r.\u00a0<\/p>\n\n\n\n

Reklamc\u0131lar, takip\u00e7ilerine mal satmalar\u0131n\u0131 sa\u011flamak i\u00e7in influencerlar ile anla\u015fmalar yapabilir. Influencerlar her ne kadar etkili bir se\u00e7enek olsa da \u00f6l\u00e7eklendirmesi de ayn\u0131 zamanda zordur, \u00e7\u00fcnk\u00fc her biriyle anla\u015fma yapmak kolay de\u011fil.<\/p>\n\n\n\n

Influencerlara ula\u015fma s\u00fcrecini otomatikle\u015ftirmeye yard\u0131mc\u0131 olacak bir platform olu\u015fturdu\u011fu i\u00e7in JetFuel burada devreye giriyor. Vungle, mobil performans pazarlama platformunun \u00e7ap\u0131n\u0131 geni\u015fletmeye devam ederken, JetFuel, Vungle’\u0131n reklamverenlere y\u00fcksek de\u011ferli kullan\u0131c\u0131lar edinme konusunda daha fazla eri\u015fim sunmas\u0131n\u0131 ve influencerlara ait viral i\u00e7erikler ile daha de\u011ferli hale gelen Z ku\u015fa\u011f\u0131 pazar\u0131n\u0131 hedeflemeyi kolayla\u015ft\u0131r\u0131r. <\/p>\n\n\n\n

\"Vungle-JetFuel\"<\/figure>\n\n\n\n

Bondy konuyla ilgili \u015funlar\u0131 s\u00f6yledi: <\/p>\n\n\n\n

\u201cBu ortaya \u00e7\u0131kan ve inkar edilemez \u015fekilde h\u0131zl\u0131 b\u00fcy\u00fcyen etkileyici segment g\u00fcn ge\u00e7tik\u00e7e art\u0131yor ve giderek daha \u00e7ekici hale geliyor. \u00c7al\u0131\u015fmam\u0131zda, konu\u015ftu\u011fumuz bir oyun \u015firketinin her CEO’sunun, ister erken a\u015famalarda ister olgun bir ekipte olsun, bir t\u00fcr etkileyici stratejisine sahip olduklar\u0131n\u0131 s\u00f6ylediklerini g\u00f6rd\u00fck. Ve bu, genel oyun sekt\u00f6r\u00fcndeki alaka d\u00fczeyimizle do\u011frudan ba\u011flant\u0131l\u0131d\u0131r. Bir a\u011f olarak pazarlama ve b\u00fcy\u00fcme ekipleriyle \u00e7al\u0131\u015fmaya ba\u015flad\u0131k. Ard\u0131ndan AlgoLift arac\u0131l\u0131\u011f\u0131yla veri ekiplerine, ard\u0131ndan GameRefinery arac\u0131l\u0131\u011f\u0131yla oyun ve \u00fcr\u00fcn ekiplerine, TreSensa arac\u0131l\u0131\u011f\u0131yla tasar\u0131m ekiplerine ve \u015fimdi de JetFuel arac\u0131l\u0131\u011f\u0131yla sosyal ekiplere geni\u015fledik.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Bunun yan\u0131 s\u0131ra, JetFuel ayn\u0131 zamanda influencerlar\u0131n i\u015flerini kurmalar\u0131 i\u00e7in ara\u00e7lar sa\u011fl\u0131yor. Bondy bununla ilgili \u015funlar\u0131 s\u00f6yl\u00fcyor:<\/p>\n\n\n\n

\u201c\u00dcr\u00fcnleri etkili bir \u015fekilde pazarlayabilmeleri i\u00e7in hikayelerini nas\u0131l olu\u015fturacaklar\u0131na dair teklifler ve \u00f6nerilerle yarat\u0131c\u0131 ekonomiyi g\u00fc\u00e7lendiriyorlar. Hatta yolun a\u015fa\u011f\u0131s\u0131nda finansal \u00fcr\u00fcnler sunabilirler. Bu da ger\u00e7ekten \u00f6l\u00e7eklenebilirli\u011fini ve viralli\u011fini besliyor. \u0130\u00e7erik olu\u015fturucular\u0131n di\u011fer i\u00e7erik olu\u015fturucular\u0131 getirmeleri i\u00e7in bir\u00e7ok te\u015fvik fakt\u00f6r\u00fc bulunmaktad\u0131r. Yani o kartopu etkisi var. Bu i\u015fin b\u00fcy\u00fcmesine \u00e7ok ama \u00e7ok b\u00fcy\u00fck yat\u0131r\u0131mlar yapmay\u0131 \u00f6ng\u00f6r\u00fcyoruz.\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Vungle’\u0131n pazardaki yeri<\/h3>\n\n\n\n

Vungle\u2019\u0131n hedefi, insanlar\u0131n uygulamalar\u0131 ke\u015ffetme ve deneyimleme \u015feklini de\u011fi\u015ftirerek b\u00fcy\u00fcme ve kat\u0131l\u0131m i\u00e7in g\u00fcvenilir bir rehber olmak. Mobil uygulama ve oyun geli\u015ftiricileri, uygulama i\u00e7i reklam deneyimleri arac\u0131l\u0131\u011f\u0131yla uygulamalar\u0131ndan para kazanmak i\u00e7in Vungle ile i\u015f ortakl\u0131\u011f\u0131 yap\u0131yor.<\/p>\n\n\n\n

Reklamverenler, d\u00fcnya \u00e7ap\u0131nda y\u00fcksek de\u011ferli kullan\u0131c\u0131lara ula\u015fmak, onlar\u0131 elde etmek ve elde tutmak i\u00e7in Vungle’a g\u00fcveniyor. Verileri optimize edilmi\u015f reklamlar\u0131, ba\u011f\u0131ms\u0131z st\u00fcdyolardan Rovio, Pandora ve Microsoft dahil olmak \u00fczere g\u00fc\u00e7l\u00fc markalara kadar \u00e7e\u015fitli yay\u0131nc\u0131lar ve reklamc\u0131lar i\u00e7in etkile\u015fimi art\u0131rmak ve getirilerini art\u0131rmak i\u00e7in bir milyardan fazla benzersiz cihazda yay\u0131nlan\u0131yor. Bondy, zamanlama uygun oldu\u011funda JetFuel ekibinin Vungle’\u0131n ofisine ta\u015f\u0131naca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Anla\u015fman\u0131n rakamlar\u0131 hen\u00fcz bilinmiyor.<\/p>\n","protected":false},"author":40,"featured_media":13625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[8911],"class_list":["post-13623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler","tag-satin-alimlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/13623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=13623"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/13623\/revisions"}],"predecessor-version":[{"id":183149,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/13623\/revisions\/183149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/13625"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=13623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=13623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=13623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}