{"id":139776,"date":"2023-01-02T15:16:28","date_gmt":"2023-01-02T12:16:28","guid":{"rendered":"https:\/\/mobidictum.com\/featured\/is-birlikleri-oyununuzun-gelismesine-nasil-yardimci-olur-zimad-anlatiyor\/"},"modified":"2023-04-25T11:24:47","modified_gmt":"2023-04-25T08:24:47","slug":"is-birlikleri-oyununuzun-gelismesine-nasil-yardimci-olur-zimad-anlatiyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/is-birlikleri-oyununuzun-gelismesine-nasil-yardimci-olur-zimad-anlatiyor\/","title":{"rendered":"\u0130\u015f birlikleri oyununuzun geli\u015fmesine nas\u0131l yard\u0131mc\u0131 olur &#8211; ZiMAD anlat\u0131yor"},"content":{"rendered":"\n<p>2016 y\u0131l\u0131ndan beri b\u00fcy\u00fck firmalarla ile \u00e7al\u0131\u015fan ZiMAD, <strong>Magic Jigsaw Puzzles<\/strong> ile 100 milyondan fazla oyuncuya ula\u015ft\u0131. 2011 y\u0131l\u0131nda ba\u015flad\u0131klar\u0131 macerada bug\u00fcne kadar binlerce puzzle temas\u0131 ortaya \u00e7\u0131kartt\u0131 ve <strong>ABD&#8217;nin bir numaral\u0131 puzzle oyunu oldu.<\/strong><\/p>\n\n\n\n<p>\u0130\u015f ortakl\u0131\u011f\u0131, yeni kullan\u0131c\u0131lar\u0131 \u00e7ekmek ya da <strong>\u00fcr\u00fcn\u00fcn bilinirli\u011fini artt\u0131rmak<\/strong> gibi farkl\u0131 sonu\u00e7lar do\u011furabilir. \u0130lk i\u015f ortakl\u0131\u011f\u0131m\u0131z firman\u0131n imaj\u0131n\u0131 g\u00fc\u00e7lendirmek ad\u0131nayd\u0131. Pazarlama tak\u0131m\u0131m\u0131z sizlere yapt\u0131\u011f\u0131m\u0131z \u00e7e\u015fitli ortakl\u0131klar\u0131n sonu\u00e7lar\u0131n\u0131 payla\u015f\u0131yor ve markalar ile i\u015f birli\u011fine gidilirken nelere dikkat edilmesi gerekti\u011fini anlat\u0131yor.<\/p>\n\n\n\n<p>\u0130lk ortakl\u0131\u011f\u0131m\u0131z\u0131 2016 y\u0131l\u0131nda <strong>National Geographic<\/strong> ile yapt\u0131k. Bu s\u00fcre\u00e7te oyun y\u00fcklemelerinde ve b\u00fcy\u00fcmede art\u0131\u015f g\u00f6zlemledik.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" class=\"wp-image-74900\" style=\"width: 480px\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/01\/magic-jigsaw-puzzle-nat-geo.jpg\" alt=\"magic jigsaw puzzle nat geo\"><\/p>\n\n\n\n<p>2017 y\u0131l\u0131nda Sony ile anla\u015fma yapt\u0131k ve i\u00e7eriklerini kullanma hakk\u0131n\u0131 ald\u0131k. Her karakter \u00e7e\u015fitli sonu\u00e7lar ortaya \u00e7\u0131kartt\u0131 ve <strong>\u015eirinlerin<\/strong> \u00e7\u0131kmas\u0131 ile birlikte y\u00fckleme oran\u0131nda inan\u0131lmaz bir art\u0131\u015f oldu.<\/p>\n\n\n\n<p><strong>Cartoon Network&nbsp;<\/strong>ile yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fma ise 2018 y\u0131l\u0131nda ger\u00e7ekle\u015fti. \u00c7\u0131kartt\u0131\u011f\u0131m\u0131z i\u00e7erikler Apple G\u00fcn\u00fcn Oyunu se\u00e7ildi ve organik trafik art\u0131\u015f\u0131 ya\u015fad\u0131k. Bu sebeple reklam gelirleri tahmin etti\u011fimizin \u00e7ok \u00fczerinde oldu.<\/p>\n\n\n\n<p>Ayn\u0131 y\u0131l i\u00e7erisinde <strong>UNESCO D\u00fcnya Miraslar\u0131<\/strong> ile ger\u00e7ekle\u015ftirdi\u011fimiz ortakl\u0131kta d\u00fcnyaca \u00fcnl\u00fc yerleri ve k\u00fclt\u00fcrel miraslar\u0131 oyunumuza getirdik. \u0130lk i\u00e7eriklerle beraber y\u00fckleme b\u00fcy\u00fcmesi ya\u015fad\u0131k.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" class=\"wp-image-74903\" style=\"width: 480px\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/01\/magic-jigsaw-puzzle-unesco.jpg\" alt=\"magic jigsaw puzzle unesco graph\"><\/p>\n\n\n\n<p>Nickelodeon ile ortakl\u0131\u011f\u0131m\u0131z 2020 y\u0131l\u0131nda ger\u00e7ekle\u015fti. Y\u00fckleme oranlar\u0131 an\u0131nda y\u00fckselmeye ba\u015flad\u0131 ve uygulama ma\u011fazalar\u0131na bu yans\u0131d\u0131. Puzzle paketleri ek olarak ayl\u0131k \u00f6demelerde b\u00fcy\u00fcme yaratmasa da reklam gelirlerini artt\u0131rd\u0131 ve biz de reklam kampanyalar\u0131m\u0131z\u0131 geli\u015ftirebildik. Bug\u00fcne kadar Nickelodeon i\u00e7erikleri Mintegral network&#8217;te zirvede yer ald\u0131.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img decoding=\"async\" class=\"wp-image-74905\" style=\"width: 480px\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/01\/magic-jigsaw-puzzle-nickolodeon.jpg\" alt=\"magic jigsaw puzzle nickolodeon graph\"><\/p>\n\n\n\n<p>Ayn\u0131 y\u0131l i\u00e7erisinde&nbsp;<strong>R.Nannini<\/strong> ile de bir ortakl\u0131k yapt\u0131k. Olduk\u00e7a yarat\u0131c\u0131 ve ni\u015f bir i\u00e7erik olmas\u0131na ra\u011fmen \u00e7\u0131kartt\u0131\u011f\u0131m\u0131z i\u00e7erikler en \u00e7ok satan ikinci i\u00e7eri\u011fimiz oldu ve \u00e7ok olumlu geri d\u00f6n\u00fc\u015fler ald\u0131. \u00dcr\u00fcn\u00fcn\u00fcz i\u00e7in \u00e7e\u015fitli i\u015f birlikleri deneyip \u00e7e\u015fitlili\u011fi artt\u0131rmak \u00e7o\u011fu zaman b\u00f6yle sonu\u00e7lar \u00e7\u0131kartabiliyor.<\/p>\n\n\n\n<p>2021 y\u0131l\u0131ndan beri <strong>Disney, Pixar&nbsp;<\/strong>ve&nbsp;<strong>Marvel&nbsp;<\/strong>ile i\u015f birli\u011fi i\u00e7erisindeyiz ve i\u00e7erikleri \u00fccretsiz olarak yer almakta. Bu i\u015f birli\u011fi sayesinde AppStore haricinde Amazon ve Google Play Store \u00fczerinde de ba\u015far\u0131l\u0131 sonu\u00e7lar elde ettik. Uzun bir s\u00fcre \u00e7izgi film karakterlerinden birini oyunumuzun simgesi olarak kulland\u0131k. Bu i\u015f birli\u011fi sayesinde \u00e7ok b\u00fcy\u00fck sat\u0131n alma art\u0131\u015f\u0131 ya\u015fad\u0131k ve yeni oyuncular elde ettik.<\/p>\n\n\n\n<p><strong>Markalar ile \u00e7al\u0131\u015f\u0131rken dikkat etmeniz gerekenler:<\/strong><\/p>\n\n\n\n<p>1. Ortakl\u0131k ayn\u0131 hedef do\u011frultusunda yap\u0131lmal\u0131<\/p>\n\n\n\n<p>Bir i\u015f birli\u011fi i\u00e7in plan yap\u0131l\u0131rken <em>&#8220;Bu ortakl\u0131k ile ne kazanabiliriz?&#8221;<\/em> sorusunun sorulmas\u0131 gerekiyor. Ba\u015far\u0131l\u0131 ve karl\u0131 olmak i\u00e7in ek kaynaklara ihtiya\u00e7 olabilir.<\/p>\n\n\n\n<p>2. Ortak se\u00e7meden \u00f6nce oyuncu profilini iyi analiz edin<\/p>\n\n\n\n<p>Se\u00e7ti\u011finiz markan\u0131n oyuncu profiline uyup uymad\u0131\u011f\u0131n\u0131 iyice ara\u015ft\u0131r\u0131n. Marka ile oyuncu kitleniz aras\u0131nda nas\u0131l bir ba\u011f olu\u015fturulup pazarlanaca\u011f\u0131n\u0131 \u00f6\u011frenin.<\/p>\n\n\n\n<p>3. Ortakl\u0131\u011f\u0131n ba\u015far\u0131y\u0131 h\u0131zland\u0131rd\u0131\u011f\u0131n\u0131 ve ba\u015far\u0131s\u0131z i\u015fi ba\u015far\u0131ya d\u00f6n\u00fc\u015ft\u00fcrmeyece\u011fini unutmay\u0131n<\/p>\n\n\n\n<p>E\u011fer elinizde g\u00fc\u00e7l\u00fc bir \u00fcr\u00fcn yoksa ortakl\u0131k genelde vakit ve emek kayb\u0131 olur. \u0130yi bir \u00fcr\u00fcn ve iyi tercih edilmi\u015f bir marka oyuncular\u0131n ilgisini \u00e7eker.<\/p>\n\n\n\n<p>Son olarak, hukuk dan\u0131\u015fmanlar\u0131n\u0131z ile g\u00f6r\u00fc\u015f\u00fcn ve kontrat\u0131n\u0131z\u0131n \u00fczerinden defalarca ge\u00e7in. Bizim bir s\u00f6zle\u015fmeyi onaylamam\u0131z 18 ay s\u00fcrm\u00fc\u015ft\u00fc ve her \u015feyi \u00f6ng\u00f6rmemizin imkans\u0131z oldu\u011funu fark etmi\u015ftik. Bir \u015feyler elbette ters gidecektir ve bunun \u00fczerinden gelmeye haz\u0131r olmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<h2 id=\"siradaki-bir-oyun-cinde-nasil-piyasaya-surulur-zimad-tecrubesini-aktariyor\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1672663123573 haligncenter\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span>S\u0131radaki: <a href=\"https:\/\/mobidictum.com\/tr\/bir-oyun-cinde-nasil-piyasaya-surulur-zimad-tecrubesini-aktariyor\/\">Bir oyun \u00c7in\u2019de nas\u0131l piyasaya s\u00fcr\u00fcl\u00fcr: Z\u0131MAD tecr\u00fcbesini aktar\u0131yor<\/a><\/span>\n\t<\/span>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"B\u00fcy\u00fck markalar ile \u00e7al\u0131\u015fan ZiMAD deneyimlerini analiz ediyor.\n","protected":false},"author":58,"featured_media":139770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[],"class_list":{"0":"post-139776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/139776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=139776"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/139776\/revisions"}],"predecessor-version":[{"id":140011,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/139776\/revisions\/140011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/139770"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=139776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=139776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=139776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}