{"id":139965,"date":"2023-01-09T19:33:00","date_gmt":"2023-01-09T16:33:00","guid":{"rendered":"https:\/\/mobidictum.com\/featured\/istanbuldaki-ozel-google-etkinliginden-ozetler\/"},"modified":"2023-04-25T11:24:43","modified_gmt":"2023-04-25T08:24:43","slug":"istanbuldaki-ozel-google-etkinliginden-ozetler","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/istanbuldaki-ozel-google-etkinliginden-ozetler\/","title":{"rendered":"\u0130stanbul&#8217;daki \u00d6zel Google Etkinli\u011finden \u00d6zetler"},"content":{"rendered":"\n<p>D\u00fcnya devi Google, Google Partners i\u00e7in \u0130stanbul&#8217;da \u201cExclusive Google Event &#8211; Mobile Gaming\u201d ad\u0131yla <strong>\u00f6zel bir etkinlik d\u00fczenledi<\/strong>. Etkinlikte, Google&#8217;\u0131n farkl\u0131 b\u00f6l\u00fcmlerinde ve yan kurulu\u015flar\u0131ndan \u00e7ok say\u0131da de\u011ferli kat\u0131l\u0131mc\u0131 ve konu\u015fmac\u0131 yer ald\u0131. Mobidictum&#8217;un Kurucusu Batuhan Avucan, Google d\u0131\u015f\u0131ndan tek konu\u015fmac\u0131 olarak mobil oyun sekt\u00f6r\u00fc ve oyun ekosistemi hakk\u0131ndaki g\u00f6r\u00fc\u015flerini payla\u015ft\u0131. Etkinlikte Fatma G\u00fcng\u00f6r Okutan, Gizem Toprak, Sinem Y\u0131ld\u0131z, Bar\u0131\u015f Renda ve Eren G\u00f6kg\u00fcr de konu\u015fma yapt\u0131.<\/p>\n\n\n\n<p>Etkinlik, <strong>Fatma G\u00fcng\u00f6r Okutan<\/strong>&#8216;\u0131n \u201cOyun Pazar\u0131nda DEI ve Global De\u011fi\u015fimler\u201d konulu sunumu ile ba\u015flad\u0131. Ayd\u0131nlat\u0131c\u0131 veriler ve istatistiklerle desteklenen sunumu, uygulama geli\u015ftirme sekt\u00f6r\u00fcndeki de\u011fi\u015fiklikleri ele ald\u0131. \u00d6rne\u011fin, Okutan&#8217;\u0131n sundu\u011fu baz\u0131 anket ve ara\u015ft\u0131rma verilerine g\u00f6re, ankete kat\u0131lan t\u00fcketicilerin %63&#8217;\u00fc harcama konusunda daha d\u00fc\u015f\u00fcnceli ve %80&#8217;i mahremiyetleri konusunda endi\u015feli. Bu ve benzer istatistiklerin ard\u0131ndan, \u00e7e\u015fitli uygulama kategorilerinin b\u00fcy\u00fcme oran\u0131na ve h\u0131z\u0131na de\u011findi.<\/p>\n\n\n\n<p>Konu\u015fmas\u0131 s\u0131ras\u0131nda, d\u00fcnyan\u0131n de\u011fi\u015fen ko\u015fullar\u0131nda sa\u011flam b\u00fcy\u00fcme stratejileri hakk\u0131nda \u00f6ng\u00f6r\u00fclerini ve tavsiyelerini payla\u015ft\u0131. Daha sonra oyun oynamada DEI&#8217;nin (\u00c7e\u015fitlilik, E\u015fitlik ve Kapsay\u0131c\u0131l\u0131k) \u00f6nemini tart\u0131\u015ft\u0131. Oyuncular\u0131n \u00e7e\u015fitlili\u011fi ve tercihleri hakk\u0131nda da \u00e7e\u015fitli istatistikler payla\u015ft\u0131. Cinsiyetlerin, engellilerin ve farkl\u0131 etnik k\u00f6kenlerden ve ya\u015flardan insanlar\u0131n temsillerini tart\u0131\u015ft\u0131ktan sonra, toplumsal cinsiyet stereotiplerinin \u00f6zendirilmesi konusuna ge\u00e7ti. Daha sonra oyun \u015firketlerinde <strong>bu zorluklar\u0131n \u00fcstesinden gelmenin yollar\u0131n\u0131 ele ald\u0131<\/strong>.<\/p>\n\n\n\n<p>Onun sunumunu <strong>Batuhan Avucan<\/strong>&#8216;\u0131n &#8220;Oyun Ekosistemi &#8211; T\u00fcrkiye&#8217;de Mobil Oyun Pazar\u0131&#8221; ba\u015fl\u0131kl\u0131 sunumu izledi. Oyun sekt\u00f6r\u00fcne bir bak\u0131\u015fla ba\u015flayarak sekt\u00f6rdeki y\u00fckseli\u015fi ve durgunlu\u011fu inceledi. Oyun \u015firketlerinin ba\u015far\u0131ya ula\u015fmas\u0131 konusunda yapt\u0131\u011f\u0131 de\u011ferlendirmelerden bahsetti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/01\/google-exclusive-even2023-1.jpg\" alt=\"\" class=\"wp-image-76327\"\/><\/figure>\n\n\n\n<p>Tavsiyeleri, \u00e7al\u0131\u015fanlar\u0131n yeteneklerine ve becerilerine ve <strong>yetenek geli\u015ftirme ortam\u0131 sa\u011flamak \u00e7er\u00e7evesinde odakland\u0131<\/strong>. Yeni yeteneklere eri\u015fmenin, yetenekleri ve kurum k\u00fclt\u00fcr\u00fcn\u00fc geli\u015ftirmenin yollar\u0131na de\u011findikten ve \u00e7e\u015fitli bilgiler payla\u015ft\u0131ktan sonra, ba\u015far\u0131y\u0131 te\u015fvik etmenin yollar\u0131ndan da bahsetti.<\/p>\n\n\n\n<p>Google Ads&#8217;den <strong>Gizem Toprak<\/strong>, \u201cSon Yenilikler \u0130le Daha Fazla Kullan\u0131c\u0131\u201d ba\u015fl\u0131kl\u0131 bir sunum yapt\u0131. Toprak, Google Uygulama Kampanyalar\u0131 arac\u0131l\u0131\u011f\u0131yla bunlar\u0131n \u00fcstesinden gelmenin yollar\u0131n\u0131 \u00f6nermeden \u00f6nce, ba\u015far\u0131l\u0131 bir uygulama i\u015fini y\u00f6netmenin zorluklar\u0131ndan bahsetti. Eri\u015fim, alaka d\u00fczeyi ve basitlik olmak \u00fczere \u00fc\u00e7 kategori alt\u0131nda toplayarak, bu zorluklara verdi\u011fi yan\u0131t, bir milyar kullan\u0131c\u0131ya ula\u015fabilen 7 Google \u00fcr\u00fcn\u00fc alt\u0131nda \u00f6zetlendi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/01\/google-exclusive-even2023-3.jpg\" alt=\"\" class=\"wp-image-76331\"\/><\/figure>\n\n\n\n<p>Ard\u0131ndan, bu \u00fcr\u00fcnlerin, uygulama i\u015fletmecilerine hedef demografi konusunda yard\u0131mc\u0131 olabilecek ve kullan\u0131c\u0131lara do\u011fru zamanda ula\u015fabilecek \u00e7e\u015fitli \u00f6zelliklerini a\u00e7\u0131klad\u0131. Sonras\u0131nda, <strong>uygulama kampanyas\u0131 kurulumu ve uygulama izleme \u00e7\u00f6z\u00fcmleri hakk\u0131nda ipu\u00e7lar\u0131 <\/strong>verdi. Reklam gruplar\u0131yla ba\u015far\u0131n\u0131n form\u00fcl\u00fcne ge\u00e7meden \u00f6nce \u00e7e\u015fitli ba\u015far\u0131l\u0131 kampanyalar hakk\u0131nda baz\u0131 istatistikler de payla\u015ft\u0131.<\/p>\n\n\n\n<p>Firebase&#8217;den App Analytics &amp; Growth Dan\u0131\u015fman\u0131 <strong>Bar\u0131\u015f Renda<\/strong>&#8216;n\u0131n \u201cKullan\u0131c\u0131 Deneyimini ve Gelir Stratejilerini Ki\u015fiselle\u015ftirin\u201d sunumu. 1P Verilerini, do\u011frudan kullan\u0131c\u0131lardan elde edilen verileri, uygulama i\u00e7i davran\u0131\u015flar\u0131n\u0131 ve istatistiklerini ve uygulama d\u0131\u015f\u0131 bilgileri tan\u0131mlayarak ba\u015flad\u0131. Ard\u0131ndan, Google Analytics&#8217;in nas\u0131l 1P verileri i\u00e7in bir veri merkezi h\u00e2line geldi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n<p>Renda daha sonra <strong>elde edilen verilerin gelir elde etmek i\u00e7in nas\u0131l kullan\u0131labilece\u011fini <\/strong>ve Google&#8217;\u0131n m\u00fc\u015fterilerin verileri kullanmas\u0131na nas\u0131l olanak tan\u0131d\u0131\u011f\u0131n\u0131 ve onlara nas\u0131l yard\u0131mc\u0131 oldu\u011funu anlatt\u0131. Sunumunun geri kalan\u0131, Google Analytics 4, Firebase, bunlar\u0131n yetenekleri ve 1P verileri \u00fczerinde i\u015flem yapmak i\u00e7in nas\u0131l kullan\u0131labilece\u011fine odakland\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/01\/google-exclusive-even2023-2.jpg\" alt=\"\" class=\"wp-image-76329\"\/><\/figure>\n\n\n\n<p>Online Partnerships Group&#8217;tan Mobil Uygulama Dan\u0131\u015fman\u0131 <strong>Eren G\u00f6kg\u00fcr<\/strong>, uygulama tasar\u0131m\u0131n\u0131n UX y\u00f6n\u00fcne odakland\u0131. Onun bak\u0131\u015f a\u00e7\u0131s\u0131, kullan\u0131c\u0131 deneyimini i\u015f stratejisinin merkezine koyarak gelirin iyi bir UX tasar\u0131m\u0131n\u0131 takip edece\u011fi sav\u0131na odakl\u0131yd\u0131. \u00c7e\u015fitli pazar ara\u015ft\u0131rmalar\u0131 ve verilerini payla\u015ft\u0131ktan sonra ba\u015far\u0131l\u0131 bir kullan\u0131c\u0131 deneyiminin kritik noktalar\u0131n\u0131 anlatt\u0131. \u00d6ng\u00f6r\u00fcs\u00fc; Oyun Tasar\u0131mc\u0131lar\u0131, \u00fcr\u00fcn y\u00f6neticileri, geli\u015ftiriciler, pazarlama ve finans ekipleri ve oyuncular aras\u0131nda ba\u015far\u0131l\u0131 bir i\u015fbirli\u011fini \u015fart ko\u015ftu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201c2022, mobil oyun i\u00e7in zorlu bir y\u0131ld\u0131. Makroekonomik fakt\u00f6rler \u0131\u015f\u0131\u011f\u0131nda mobil oyunlar\u0131n resesyona dayan\u0131kl\u0131 olmad\u0131\u011f\u0131na tan\u0131k olduk. Sekt\u00f6r, covid darbesinin normalle\u015fmesine talihsiz i\u015ften \u00e7\u0131karmalar, yeni oyun lansmanlar\u0131n\u0131 ask\u0131ya alma, mevcut oyunlar\u0131 kapatma, b\u00fct\u00e7eleri k\u0131sma vb. ile tepki g\u00f6sterdi. Her \u015feyden \u00f6nce, gelece\u011fe bakaca\u011f\u0131m i\u00e7in iyimser bir heyecan duyuyorum ve st\u00fcdyolar\u0131n k\u00e2rl\u0131l\u0131\u011fa odaklanarak verimli bir \u015fekilde \u00e7al\u0131\u015fmak i\u00e7in yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler bulaca\u011f\u0131 konusunda son derece rahat\u0131m. \u0130yimser bir mesajla bitirmek istiyorum. Oyun oynaman\u0131n gezegen i\u00e7in en eri\u015filebilir e\u011flence bi\u00e7imi olmaya devam edece\u011fine inan\u0131yorum. Bu y\u00fczden odaklan\u0131n, zanaat\u0131n\u0131za biraz daha s\u0131k\u0131 sar\u0131l\u0131n ve ba\u015far\u0131y\u0131 bulacaks\u0131n\u0131z.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Eren G\u00f6kg\u00fcr UX&#8217;in temel bile\u015fenlerini; e\u011flenceyi en \u00fcst d\u00fczeye \u00e7\u0131karmak, teknolojiden yararlanmak ve geliri g\u00fcvence alt\u0131na almak olarak a\u00e7\u0131klad\u0131. Daha sonra, oyuncular\u0131 y\u00f6nlendirmek i\u00e7in uygulama i\u00e7i ki\u015fiselle\u015ftirmeye de\u011findi ve kullan\u0131c\u0131 yolculu\u011fu, onboarding, engagement, ve elde tutma ad\u0131mlar\u0131n\u0131 daha k\u00fc\u00e7\u00fck, daha belirli hedeflere ay\u0131rd\u0131. UX tasar\u0131m s\u00fcrecindeki genel eksiklikleri ortaya \u00e7\u0131kard\u0131ktan sonra konu\u015fmas\u0131n\u0131 sonland\u0131rd\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"Google AdMob ekibi, 2023 ile ilgili \u00f6ng\u00f6r\u00fclerini payla\u015ft\u0131.\n","protected":false},"author":69,"featured_media":139932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-139965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/139965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=139965"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/139965\/revisions"}],"predecessor-version":[{"id":146311,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/139965\/revisions\/146311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/139932"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=139965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=139965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=139965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}