{"id":140131,"date":"2023-01-12T16:58:00","date_gmt":"2023-01-12T13:58:00","guid":{"rendered":"https:\/\/mobidictum.com\/featured\/wehype-influencer-marketing-hizmetlerini-mobil-oyun-sektorune-genisletecek\/"},"modified":"2023-02-03T21:24:11","modified_gmt":"2023-02-03T18:24:11","slug":"wehype-influencer-marketing-hizmetlerini-mobil-oyun-sektorune-genisletecek","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/wehype-influencer-marketing-hizmetlerini-mobil-oyun-sektorune-genisletecek\/","title":{"rendered":"Wehype, influencer marketing hizmetlerini mobil oyun sekt\u00f6r\u00fcne geni\u015fletecek"},"content":{"rendered":"\n<p><strong>Robin \u00c5str\u00f6m<\/strong> ile <strong>Gustaf <\/strong>ve <strong>Emil Smith<\/strong> karde\u015fler taraf\u0131ndan 2016 y\u0131l\u0131nda kurulan Wehype, <strong>Appsflyer <\/strong>ve <strong>Adjust <\/strong>ile ortakl\u0131k planlar\u0131n\u0131 duyurdu. Wehype, bu \u015firketlerin mobil analitik yeteneklerinden faydalanarak b\u00fcy\u00fcmesini desteklemeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p>Oyun yay\u0131nc\u0131lar\u0131n\u0131 uluslararas\u0131 oyun toplulu\u011fuyla bulu\u015fturan bir influencer marketing ajans\u0131 ve platformu olan Wehype, h\u0131zla b\u00fcy\u00fcyen mobil oyun sekt\u00f6r\u00fcne hizmet etmek i\u00e7in son teknoloji influencer marketing hizmetlerini geni\u015fletti\u011fini duyurdu. Wehype, bu geni\u015flemeyi desteklemek i\u00e7in \u00f6nde gelen mobil analitik \u015firketleriyle ortakl\u0131k kuruyor.<\/p>\n\n\n\n<p>Wehype, mobil oyun odakl\u0131 influencer sekt\u00f6r\u00fcne geni\u015flemeye haz\u0131rlan\u0131rken, \u00e7ok \u00e7e\u015fitli sekt\u00f6rlerden ve kategorilerden <strong>mobil yay\u0131nc\u0131larla<\/strong> i\u015f ortakl\u0131klar\u0131 \u00fczerinde \u00e7al\u0131\u015ft\u0131. Mobil oyun sekt\u00f6r\u00fcnde deneyim kazanman i\u00e7in yap\u0131lan bu \u00e7al\u0131\u015fmalar yeni MMORPG oyunlar\u0131n\u0131n a\u00e7\u0131k beta lansmanlar\u0131ndan, platformlar aras\u0131 oyunlara ve di\u011ferlerinin yan\u0131 s\u0131ra iOS ve Android uygulama ma\u011fazalar\u0131nda en \u00e7ok has\u0131lat yapan oyunlardan baz\u0131lar\u0131n\u0131 kaps\u0131yor.<\/p>\n\n\n\n<p>Wehpye haz\u0131rl\u0131k s\u00fcrecinde mobil oyun yay\u0131nc\u0131lar\u0131n\u0131n i\u00e7erik olu\u015fturucular\u0131n zaman i\u00e7indeki performans\u0131n\u0131 analiz etmelerini sa\u011flamak i\u00e7in devasa veri k\u00fcmeleri olu\u015fturdu. Bu veriler, <strong>YouTube <\/strong>ve <strong>Twitch <\/strong>ile de entegre \u00e7al\u0131\u015fan; <strong>3.200<\/strong>&#8216;den fazla i\u00e7erik olu\u015fturucu ve <strong>10.000<\/strong> sponsordan olu\u015fan bir a\u011fdan topland\u0131. Bu kurgu sayesinde Wehype, en iyi performans g\u00f6steren i\u00e7erik \u00fcreticisi ve oyun e\u015fle\u015fmelerini olu\u015fturabiliyor. Hedef kitleleri daha iyi anlay\u0131p d\u00fcnya \u00e7ap\u0131ndaki oyunculara \u00f6l\u00e7eklenebilir kampanyalar sunabiliyor.<\/p>\n\n\n\n<p>Wehype&#8217;\u0131n mobil oyun sekt\u00f6r\u00fcne a\u00e7\u0131lmas\u0131n\u0131n ard\u0131ndaki motivasyon, 2022&#8217;de sekt\u00f6r\u00fcn tahmini hacminin 116 milyar dolara ula\u015fmas\u0131 gibi g\u00f6r\u00fcn\u00fcyor. Canl\u0131 yay\u0131n ve influencer pazarlaman\u0131n pop\u00fclaritesi ile <strong>i\u00e7erik \u00fcretici ekonomis<\/strong>i bu miktarda \u00f6nemli bir paya sahip. 2021&#8217;de i\u00e7erik \u00fcreticiler, bir \u00f6nceki y\u0131la g\u00f6re %21 art\u0131\u015fla haftal\u0131k 653 milyon saatten fazla oyun i\u00e7eri\u011fini canl\u0131 yay\u0131nlad\u0131.<\/p>\n\n\n\n<p>Wehype CEO and Co-Founder said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Hizmetlerimizi mobil oyunlara geni\u015fletmek i\u00e7in daha heyecanl\u0131 bir zaman olamazd\u0131. IDFA sonras\u0131 d\u00f6nemde mobil yay\u0131nc\u0131lar, kitlelerine ula\u015fmak i\u00e7in yeni kanallar bulmak zorunda ve i\u00e7erik olu\u015fturucularla \u00e7al\u0131\u015fmak, yaln\u0131zca oyun indirmelerini artt\u0131rmak i\u00e7in de\u011fil, ayn\u0131 zamanda oyuncular\u0131 elde tutmay\u0131 sa\u011flamak i\u00e7in de son derece etkili bir yol.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Kendisinin, yeni kurulan ortakl\u0131kla ilgili yorumu ise \u015f\u00f6yle:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;\u00dc\u00e7\u00fcnc\u00fc taraf mobil analiz \u015firketleri AppsFlyer ve Adjust ile \u00e7al\u0131\u015fmak, influencer marketingi, performans\u0131 optimize edilmi\u015f bir kanala d\u00f6n\u00fc\u015ft\u00fcrmemizi sa\u011flayacak. Daha geleneksel UA kanallar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, i\u00e7erik olu\u015fturucular, oyun yay\u0131nc\u0131lar\u0131n\u0131n oyuncular\u0131na daha etkili bir \u015fekilde ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. Bu, do\u011fru yap\u0131ld\u0131\u011f\u0131nda yaln\u0131zca harika reklam harcama getirisi (ROAS) sa\u011flamakla kalm\u0131yor, ayn\u0131 zamanda marka bilinirli\u011finde art\u0131\u015f\u0131 da beraberinde getiriyor.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Wehype, veri uzmanl\u0131\u011f\u0131n\u0131 geleneksel mobil pazarlama ile birle\u015ftirerek d\u00fcnya \u00e7ap\u0131ndaki oyun i\u00e7erik olu\u015fturucular\u0131na anlaml\u0131 gelir ak\u0131\u015f\u0131 sa\u011fl\u0131yor. Her mobil oyunu ideal ni\u015f hedef kitlesiyle e\u015fle\u015ftiriyor ve bu ba\u015far\u0131y\u0131 zaman i\u00e7inde takip ediyor.<\/p>\n\n\n\n<h2 id=\"next-weplay-ventures-reveal-its-2022-data-and-plans-for-2023\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1673530395534 haligncenter\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span>NEXT: <a href=\"https:\/\/mobidictum.com\/tr\/weplay-ventures-2022-verilerini-ve-2023-planlarini-acikladi\/?utm_source=mobidictumbiz&#038;utm_medium=article-internal-link\">WePlay Ventures reveal its 2022 data and plans for 2023<\/a><\/span>\n\t<\/span>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"Oyun yay\u0131nc\u0131lar\u0131 ile uluslararas\u0131 oyun toplulu\u011fu aras\u0131nda ba\u011flant\u0131 kurmay\u0131 ama\u00e7layan bir influencer marketing ajans\u0131 olan Wehype, mobil oyun sekt\u00f6r\u00fcne a\u00e7\u0131lmak i\u00e7in ortakl\u0131klar kuruyor.\n","protected":false},"author":69,"featured_media":140129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861,8861],"tags":[],"class_list":{"0":"post-140131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=140131"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140131\/revisions"}],"predecessor-version":[{"id":140132,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140131\/revisions\/140132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/140129"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=140131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=140131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=140131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}