{"id":140443,"date":"2023-01-20T11:35:00","date_gmt":"2023-01-20T08:35:00","guid":{"rendered":"https:\/\/mobidictum.com\/featured\/flexion-yonetimini-guclendirerek-buyumesini-surdurmeyi-planliyor\/"},"modified":"2023-02-03T21:22:37","modified_gmt":"2023-02-03T18:22:37","slug":"flexion-yonetimini-guclendirerek-buyumesini-surdurmeyi-planliyor","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/flexion-yonetimini-guclendirerek-buyumesini-surdurmeyi-planliyor\/","title":{"rendered":"Flexion, y\u00f6netimini g\u00fc\u00e7lendirerek b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmeyi planl\u0131yor"},"content":{"rendered":"\n<p><strong>Victor Horbach<\/strong>, Chief Revenue Officer pozisyonunda \u00e7al\u0131\u015fmas\u0131n\u0131n ard\u0131ndan \u015firketin Da\u011f\u0131t\u0131m Birimi Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fcne terfi etti. <strong>Toby Heap<\/strong>, yeni kurulan Da\u011f\u0131t\u0131m Biriminin b\u00fcy\u00fcmesini desteklemek i\u00e7in Chief Revenue Officer pozisyonunda i\u015fe al\u0131nd\u0131. Daha \u00f6nce Flexion\u2019\u0131n sat\u0131n ald\u0131\u011f\u0131 Audiencly\u2019nin eski CEO\u2019su ve Kurucusu <strong>Adrian Kotowski<\/strong>, Influencer Marketing hizmetlerinin Genel M\u00fcd\u00fcr\u00fc olarak atand\u0131.<\/p>\n\n\n\n<p>Victor Horbach, Wargaming, FunPlus ve Top Games d\u00e2hil olmak \u00fczere Flexion\u2019\u0131n oyun geli\u015ftiricisi m\u00fc\u015fterileri i\u00e7in ba\u015far\u0131l\u0131 bir \u015fekilde yeni gelir ve hedef kitleler olu\u015fturdu. G\u00f6rev s\u00fcresi boyunca \u015firket, alternatif uygulama ma\u011fazalar\u0131ndan (app store) elde etti\u011fi y\u0131ll\u0131k gelirini 2018\u2019e g\u00f6re <strong>30 kat artt\u0131rmay\u0131 <\/strong>ba\u015fard\u0131.<\/p>\n\n\n\n<p>Yeni pozisyon, \u015firketin \u00f6l\u00e7eklenebilir b\u00fcy\u00fcmesini s\u00fcrd\u00fcr\u00fcrken pazarlama, \u00fcr\u00fcn, teslimat hizmeti ve ticar\u00ee ekipleri denetlemeyi kaps\u0131yor. Horbach 85 ki\u015filik bir kadroyu y\u00f6netecek ve \u015firketin y\u00f6netim yap\u0131s\u0131na g\u00f6re Victor Horbach, Da\u011f\u0131t\u0131m Birimi Genel M\u00fcd\u00fcr\u00fc olarak CEO <strong>Jens Lauritzson<\/strong>\u2018a rapor verecek.<\/p>\n\n\n\n<p>Audiencly\u2019de ge\u00e7irdi\u011fi s\u00fcre boyunca Adrian Kotowski, b\u00fcy\u00fck markalar\u0131n d\u00fcnya \u00e7ap\u0131nda <strong>6000<\/strong> influencer\u2019dan olu\u015fan bir a\u011fdan faydalanmas\u0131n\u0131 sa\u011flad\u0131. Flexion\u2019da 35 ki\u015filik bir ekibi y\u00f6neten Katowski, Flexion ve Audiencly m\u00fc\u015fterileri i\u00e7in influencer kampanyalar\u0131n\u0131n performans\u0131n\u0131 y\u00f6netecek ve denetleyecek.<\/p>\n\n\n\n<p>\u00d6ncesinde Huawei\u2019de Business Growth Manager pozisyonunda olan Toby Heap, Flexion\u2019la yak\u0131n \u00e7al\u0131\u015fma deneyimine de sahip. Victor Horbach\u2019a rapor verecek olan Heap, kullan\u0131c\u0131 edinme, kanal ili\u015fkileri ve performans pazarlamas\u0131 yoluyla alternatif uygulama ma\u011fazalar\u0131nda geli\u015ftiricinin gelirini ve hedef kitlesini olu\u015fturma konular\u0131na odaklanacak.<\/p>\n\n\n\n<p>Flexion CEO\u2019su Jens Lauritzson\u2019un atamayla ilgili yorumu \u015f\u00f6yle:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cVictor, Adrian ve Toby\u2019yi yeni poazisyonlar\u0131nda aram\u0131zda g\u00f6rmekten mutluluk duyuyoruz ve insanlar\u0131 yetenekleriyle cezbettikleri i\u00e7in minnettar\u0131z. Onlar\u0131n deneyimleri ve becerileri, geli\u015ftiricilerin gelirini yeni seviyelere \u00e7\u0131karmam\u0131za yard\u0131mc\u0131 olurken, Flexion oyun pazarlamas\u0131n\u0131n yeni alanlar\u0131na do\u011fru geni\u015flemeye devam edecek.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Flexion, oyun geli\u015ftiren \u015firketlere influencer marketing hizmetleri sunuyor ve \u00f6zellikle Amazon, Samsung, Huawei, Xiaomi GetApps ve ONE gibi alternatif uygulama ma\u011fazalar\u0131nda gelir art\u0131rmaya odaklan\u0131yor. 2022\u2019de \u015firket, bir ba\u015fka \u00f6nemli influencer ajans\u0131 olan Audiencly\u2019yi sat\u0131n alm\u0131\u015ft\u0131. Flexion\u2019\u0131n i\u015f modeli ve y\u00f6netim kadrosundaki kararlar\u0131n karakteristi\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda \u015firketin b\u00fcy\u00fcmesini s\u00fcrd\u00fcrmeye ve daha da ileriye ta\u015f\u0131maya kararl\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"Flexion, y\u00f6netim kadrosunu g\u00fc\u00e7lendirmek ve \u00fcst seviyedeki y\u00f6netici pozisyonlar\u0131n\u0131 doldurmak y\u00f6netimini yeniden yap\u0131land\u0131r\u0131yor.","protected":false},"author":69,"featured_media":140373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-140443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=140443"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140443\/revisions"}],"predecessor-version":[{"id":142390,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140443\/revisions\/142390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/140373"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=140443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=140443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=140443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}