{"id":140449,"date":"2023-01-20T11:57:00","date_gmt":"2023-01-20T08:57:00","guid":{"rendered":"https:\/\/mobidictum.com\/featured\/socialpeta-2023te-mobil-oyun-marketing-dunyasini-nelerin-bekledigini-degerlendirecek\/"},"modified":"2023-04-25T11:24:40","modified_gmt":"2023-04-25T08:24:40","slug":"socialpeta-2023te-mobil-oyun-marketing-dunyasini-nelerin-bekledigini-degerlendirecek","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/socialpeta-2023te-mobil-oyun-marketing-dunyasini-nelerin-bekledigini-degerlendirecek\/","title":{"rendered":"SocialPeta, 2023&#8217;te mobil oyun marketing d\u00fcnyas\u0131n\u0131 nelerin bekledi\u011fini de\u011ferlendirecek"},"content":{"rendered":"\n<p>Reklam kreatif spy ve analiz platformu SocialPeta, 2023&#8217;te mobil oyun sekt\u00f6r\u00fcndeki trendleri, g\u00fcncellemeleri ve tahminleri analiz etmek i\u00e7in <strong>31 Ocak&#8217;ta<\/strong>, GMT+3&#8217;e g\u00f6re 14:00&#8217;da <strong>&#8220;Mobile game growth: user LTV, ad networks and creatives&#8221;<\/strong> ba\u015fl\u0131\u011f\u0131 alt\u0131nda bir webinar d\u00fczenliyor.&nbsp;Sekt\u00f6r\u00fcn de\u011ferli profesyonelleri bu etkinlikte analizlerini ve \u00f6ng\u00f6r\u00fclerini tart\u0131\u015facak.<\/p>\n\n\n\n<p>Mobil oyun sekt\u00f6r\u00fc, video oyun alt sekt\u00f6rleri aras\u0131nda k\u00e2rl\u0131l\u0131\u011f\u0131 en y\u00fcksek sekt\u00f6r olma unvan\u0131n\u0131 koruyor, ancak oyuncular de\u011fi\u015fiyor. Onlara ayak uydurmak i\u00e7in oyun geli\u015ftiricileri ve yay\u0131nc\u0131lar\u0131 da de\u011fi\u015fiyor. Bu s\u00fcre\u011fen de\u011fi\u015fim d\u00f6ng\u00fcs\u00fc; \u00fcr\u00fcn\u00fcn, hedef kitlesinin ve pazarlaman\u0131n da de\u011fi\u015fmesini gerektiren bir dalgalanmaya neden oluyor. Bu durum; mobil oyun pazarlamac\u0131lar\u0131n\u0131 tetikte olmalar\u0131, de\u011fi\u015fiklikleri belirleyip tahlil ederek uyum sa\u011flamak i\u00e7in stratejiler geli\u015ftirmeleri gereken <strong>\u00f6zel bir konuma<\/strong> getiriyor.<\/p>\n\n\n\n<p>Newzoo&#8217;nun verilerine g\u00f6re mobil oyun pazar\u0131n\u0131n hacmi 2022&#8217;de yakla\u015f\u0131k <strong>92,2 milyar dolard\u0131<\/strong>. Mobil oyunlar, video oyun sekt\u00f6r\u00fcn\u00fcn <strong>en k\u00e2rl\u0131<\/strong> alt dal\u0131 olmaya devam ederken rekabet art\u0131yor ve pazarlamac\u0131lar\u0131n do\u011fru kitleye ula\u015fmas\u0131 zorla\u015f\u0131yor. Bu nedenle, TikTok, Gamester Kids ve AppNava ile i\u015fbirli\u011fi yapan SocialPeta, pazarlamac\u0131lara rehberlik etmek i\u00e7in bu paneli d\u00fczenliyor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedef kitleleri \u00f6l\u00e7eklendirmek ve indirmeleri art\u0131rmak i\u00e7in ipu\u00e7lar\u0131<\/li>\n\n\n\n<li>Mobil oyun sekt\u00f6r\u00fc i\u00e7in 2023 y\u0131l\u0131na dair \u00f6ng\u00f6r\u00fcler<\/li>\n\n\n\n<li>Case study: b\u00fcy\u00fcmeyi desteklemek i\u00e7in tahmin modellerinden nas\u0131l yararlan\u0131l\u0131r<\/li>\n\n\n\n<li>Kampanya performans\u0131n\u0131 art\u0131rmak i\u00e7in yart\u0131c\u0131 i\u00e7g\u00f6r\u00fcler<\/li>\n<\/ul>\n\n\n\n<p>De\u011ferli uzmanlar\u0131n deneyimlerini payla\u015faca\u011f\u0131 panelde SocialPeta \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc Tunahan Oduncu; SocialPeta&#8217;da Sat\u0131\u015f ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc Ashish Shinde; AppNava CEO&#8217;su ve Kurucu Orta\u011f\u0131 Damla Dokuzo\u011flu; Gamester Kids Pazarlama Kurucu Orta\u011f\u0131 Volkan Taban; TikTok Uygulama ve Oyun \u0130\u015f Birlikleri Y\u00f6neticisi Lamees Ouzon yer alacak.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/socialpeta.com\/webinars\/mobile-game-growth-user-ltv-ad-networks-and-creatives\/?utm_source=mobidictum&amp;utm_medium=0119\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer noopener\">Hemen Yer\u0130n\u0130z\u0130 Ay\u0131rtab\u0130l\u0130rs\u0130n\u0130z<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"K\u00fcresel oyun end\u00fcstrisinin dinamikleri de\u011fi\u015fiyor, bu nedenle mobil oyun pazarlamac\u0131lar\u0131n\u0131n etkili olmak i\u00e7in uyum sa\u011flamas\u0131 gerekiyor. SocialPeta&#8217;n\u0131n  d\u00fczenledi\u011fi bu webinar&#8217;da, mobil oyun marketing uzmanlar\u0131n\u0131 2023&#8217;te nelerin bekledi\u011fi ve de\u011fi\u015fen dinamiklere uyum sa\u011flaman\u0131n yollar\u0131 ele al\u0131n\u0131yor.\n","protected":false},"author":69,"featured_media":140381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861],"tags":[1135],"class_list":{"0":"post-140449","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"tag-etkinlikler","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=140449"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140449\/revisions"}],"predecessor-version":[{"id":146305,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140449\/revisions\/146305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/140381"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=140449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=140449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=140449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}