{"id":140892,"date":"2022-12-15T13:04:24","date_gmt":"2022-12-15T10:04:24","guid":{"rendered":"https:\/\/mobidictum.com\/featured\/2023-yilinda-influencer-marketing\/"},"modified":"2023-02-17T19:00:51","modified_gmt":"2023-02-17T16:00:51","slug":"2023-yilinda-influencer-marketing","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/2023-yilinda-influencer-marketing\/","title":{"rendered":"2023 y\u0131l\u0131nda influencer marketing i\u00e7in dikkat edilmesi gerekenler"},"content":{"rendered":"\n

Son y\u0131llarda influencer marketing, mobil uygulamalar\u0131n yan\u0131 s\u0131ra kullan\u0131c\u0131 \u00e7ekmek ve \u00fcr\u00fcn reklam\u0131 yapmak i\u00e7in en pop\u00fcler kanallardan biri haline geldi. Bug\u00fcn YouTube, TikTok ve Instagram’daki farkl\u0131 verilere g\u00f6re 3.2 ila 37.8 milyon aras\u0131nda influencer var. Reklam entegrasyonlar\u0131 geli\u015fmeye devam ederken say\u0131lar\u0131 da artmaya devam ediyor.<\/p>\n\n\n\n

Firmalar influencerlar ile \u00e7al\u0131\u015ft\u0131klar\u0131nda di\u011fer dijital reklamlara g\u00f6re daha y\u00fcksek geri d\u00f6n\u00fc\u015f al\u0131yorlar. Baz\u0131 durumlarda influencerlar banner reklamlar\u0131na g\u00f6re tam 11 kat daha fazla ROI sa\u011flamakta.<\/p>\n\n\n\n

<\/strong>Zorka.Agency<\/strong>‘nin analiz ekibi<\/a> yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada influencer marketing’in 2023 y\u0131l\u0131nda nas\u0131l olaca\u011f\u0131na dair be\u015f \u00f6nemli konuya de\u011finiyor. <\/p>\n\n\n\n

1. Reklam art\u0131\u015f\u0131<\/h5>\n\n\n\n

Kullan\u0131c\u0131 say\u0131s\u0131na g\u00f6re, YouTube ayda 2.5 milyar ziyaret\u00e7i ile d\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci sosyal a\u011f\u0131 ve en b\u00fcy\u00fck influencer platformu. 2022’de YouTube’daki sponsorlu i\u00e7erik say\u0131lar\u0131n\u0131 inceledi\u011fimizde, sponsorlu i\u00e7erik say\u0131s\u0131n\u0131n 2021’e g\u00f6re artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bu e\u011filim \u00f6n\u00fcm\u00fczdeki y\u0131lda artarak devam edecek.<\/p>\n\n\n\n

\"graphic<\/p>\n\n\n\n

2. \u00c7oklu platform<\/strong><\/h5>\n\n\n\n

Uzun y\u0131llard\u0131r influencer marketing alan\u0131nda mobil geli\u015ftiricilere farkl\u0131 b\u00f6lgelerde (Asya, Amerika vb) destek veriyoruz. G\u00f6zlemlerimiz sonucunda firmalar YouTube, Tik Tok, Facebook gibi platformlar\u0131n her biri i\u00e7in ayr\u0131 bir marketing stratejisi izliyorlar. En ba\u015far\u0131l\u0131 \u015firketler, yerle\u015ftirme ve i\u00e7erik format\u0131n\u0131n \u00f6zelliklerini dikkate alarak her platform i\u00e7in bir brief haz\u0131rl\u0131yorlar.<\/p>\n\n\n\n

3. \u0130\u00e7erik<\/strong><\/h5>\n\n\n\n

2022’de az say\u0131da marka, aydan aya b\u00fcy\u00fck influencer marketing kampanyalar\u0131 y\u00fcr\u00fct\u00fcyor Art\u0131k markalar\u0131n IM kampanyalar\u0131n\u0131 \u00e7o\u011funlukla oyun g\u00fcncellemesi, yeni pazar lansman\u0131, proje y\u0131l d\u00f6n\u00fcm\u00fc gibi durumlar i\u00e7in ba\u015flatt\u0131\u011f\u0131n\u0131 g\u00f6rebiliyoruz.<\/p>\n\n\n\n

Influencer i\u00e7eriklerinde en fazla sonbahar ve k\u0131\u015f aylar\u0131nda reklam verilmesi dikkat \u00e7ekiyor. Ekim ay\u0131nda Halloween, Kas\u0131m ay\u0131nda Kara Cuma ve Aral\u0131k ay\u0131nda Christmas zirve yapan g\u00fcnler oluyorlar.<\/p>\n\n\n\n

4. Influencer Marketing 2.0<\/strong><\/h5>\n\n\n\n

Influencer marketing gittik\u00e7e daha karma\u015f\u0131k ve yarat\u0131c\u0131 hale geliyor. Daha \u00f6nce do\u011fru influencer’\u0131 se\u00e7mek ve reklam yerle\u015fimi sat\u0131n almak yeterliyken, bug\u00fcn markalar ile influencerlar aras\u0131ndaki etkile\u015fim \u015fekli de\u011fi\u015fiyor.<\/p>\n\n\n\n

2022 y\u0131l\u0131nda influencerlar ile yap\u0131lan \u00f6zel projelerin say\u0131s\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Standart ileti\u015fim ara\u00e7lar\u0131n\u0131n \u00e7ok farkl\u0131 y\u00f6ntemlerle kullan\u0131lmas\u0131 dikkat \u00e7ekiyor. \u00d6rnek olarak State of Survival ile The Walking Dead ya da Dragon City\/Monster i\u015fbirli\u011fini verebiliriz.<\/p>\n\n\n\n

Influencer marketing 2.0 reklam yerle\u015ftirme ya da i\u00e7erik yaratmaktan daha fazlas\u0131 haline geldi. Art\u0131k reklam kampanyas\u0131 stratejileri, \u00f6zel projeler ile ger\u00e7ekle\u015fiyor. Al\u0131\u015f\u0131lagelmi\u015f influencer reklamlar\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131kanlar ve birden fazla influencer ile \u00e7al\u0131\u015fanlar ba\u015far\u0131ya daha kolay ula\u015f\u0131yor.<\/p>\n\n\n\n

5. \u0130zleyicinin ilgisini elde etmek<\/strong><\/h5>\n\n\n\n

Sosyal a\u011flar, t\u00fcketiciye ‘beyaz g\u00fcr\u00fclt\u00fc’ gibi gelen tan\u0131t\u0131m mesajlar\u0131yla doludur. Promosyon i\u00e7eri\u011finin a\u015f\u0131r\u0131 y\u00fcklenmesi nedeniyle, izleyici elde tutmak i\u00e7in \u00e7e\u015fitli y\u00f6ntemler denenmelidir. \u0130zleyicinin reklamlar\u0131 ka\u00e7\u0131ramayaca\u011f\u0131 \u015fekilde blog yazar\u0131n\u0131n i\u00e7eri\u011fiyle h\u0131zl\u0131 bir rotasyona yerle\u015ftirmek fayda g\u00f6stermektedir.<\/p>\n\n\n\n

Uluslar aras\u0131 dijital pazarlama firmas\u0131 Zorka.Agency<\/a> ROI stratejileri geli\u015ftirip risk analizi yaparak i\u015fletmelerin geli\u015fmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

\n\t\n\t\ts\u0131radaki: Sanlo ve GameInfluencer \u0131nfluencer pazar\u0131n\u0131 g\u00fc\u00e7lendirmek ad\u0131na i\u015f birli\u011fi yapacak<\/a><\/span>\n\t<\/span>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"Son y\u0131llarda influencer marketing, mobil uygulamalar\u0131n yan\u0131 s\u0131ra kullan\u0131c\u0131 \u00e7ekmek ve \u00fcr\u00fcn reklam\u0131 yapmak i\u00e7in en pop\u00fcler kanallardan…\n","protected":false},"author":64,"featured_media":140842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8861,8879],"tags":[],"class_list":{"0":"post-140892","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-haberler","8":"category-raporlar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=140892"}],"version-history":[{"count":2,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140892\/revisions"}],"predecessor-version":[{"id":141141,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/140892\/revisions\/141141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/140842"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=140892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=140892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=140892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}