{"id":14299,"date":"2021-06-29T11:46:44","date_gmt":"2021-06-29T08:46:44","guid":{"rendered":"https:\/\/mobidictum.com\/?p=14299"},"modified":"2023-04-25T11:58:07","modified_gmt":"2023-04-25T08:58:07","slug":"mobil-uygulama-harcamalari-65-milyar-dolara-yaklasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/mobil-uygulama-harcamalari-65-milyar-dolara-yaklasti\/","title":{"rendered":"Mobil uygulama harcamalar\u0131 2021’in ilk yar\u0131s\u0131nda 65 milyar dolara yakla\u015ft\u0131"},"content":{"rendered":"\n

Sensor Tower<\/a><\/strong>\u2019\u0131n \u00e7e\u015fitli analizlerle sundu\u011fu mobil uygulama ve oyun sekt\u00f6r\u00fcyle ilgili rapora g\u00f6re, 2021’in ilk yar\u0131s\u0131nda App Store<\/strong> ve Google Play Store<\/strong>\u2019da mobil uygulamalarda d\u00fcnya \u00e7ap\u0131nda t\u00fcketici harcamalar\u0131 toplamda 64,9 milyar dolara ula\u015ft\u0131<\/strong>. 2020\u2019nin ayn\u0131 d\u00f6neminde bu say\u0131 52 milyar dolar<\/strong> ile %24,8 geride kalm\u0131\u015ft\u0131. <\/p>\n\n\n\n

T\u00fcketici harcamalar\u0131 her ne kadar zirvelere t\u0131rmanmaya devam etse de, mobil pazar\u0131n 2021\u2019de \u015fimdiye kadar ula\u015ft\u0131\u011f\u0131 y\u0131ldan y\u0131la b\u00fcy\u00fcme, 2020 oranlar\u0131n\u0131 ge\u00e7emedi. Ge\u00e7en y\u0131l\u0131n ilk yar\u0131s\u0131nda, pandeminin k\u0131s\u0131tlay\u0131c\u0131 \u015fartlar getirmesi ile, t\u00fcketici harcamalar\u0131 y\u0131ll\u0131k bazda %28,4 oran\u0131nda art\u0131\u015f g\u00f6sterdi. Bu oran, 2019’un ilk yar\u0131s\u0131nda yakla\u015f\u0131k 40,5 milyar dolar civar\u0131ndayd\u0131.<\/p>\n\n\n\n

D\u00fcnya \u00e7ap\u0131nda mobil uygulama geliri ve indirmeleri ne durumda?<\/strong><\/h2>\n\n\n\n

2021’in ilk yar\u0131s\u0131nda App Store’da uygulama i\u00e7i sat\u0131n almalar, abonelikler ve premium uygulama ve oyunlar d\u00fcnya genelinde toplamda 41,5 milyar dolarl\u0131k t\u00fcketici harcamas\u0131na ula\u015ft\u0131. Bu miktar, ayn\u0131 d\u00f6nemde Google Play taraf\u0131nda harcanan yakla\u015f\u0131k 23,4 milyar dolarl\u0131k gelirin 1,8 kat\u0131d\u0131r. Ancak, Google pazar\u0131n\u0131n Apple’\u0131nkinden daha fazla y\u0131ldan y\u0131la b\u00fcy\u00fcme g\u00f6rece\u011fi tahmin ediliyor.<\/p>\n\n\n\n

\"en
2021’in ilk yar\u0131s\u0131nda t\u00fcm d\u00fcnyada en \u00e7ok has\u0131lat yapan mobil uygulamalar<\/figcaption><\/figure>\n\n\n\n

TikTok, 2020’de gelir listelerinin zirvesinde yer ald\u0131 ve \u00c7in’de Douyin’in dahil edilmesiyle hem App Store hem de Google Play’de d\u00fcnya \u00e7ap\u0131nda en y\u00fcksek has\u0131lat yapan oyun d\u0131\u015f\u0131 uygulama olmaya devam etti. T\u00fcketicilerin y\u0131l\u0131n ilk yar\u0131s\u0131nda TikTok’ta bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 74 art\u0131\u015fla 920 milyon dolardan fazla harcama yapmas\u0131 bekleniyor.<\/p>\n\n\n\n

YouTube, tahmini t\u00fcketici harcamas\u0131 564,7 milyon dolar ile ikinci en y\u00fcksek has\u0131lat yapan oyun d\u0131\u015f\u0131 uygulama olarak yerini korudu. Tinder, yakla\u015f\u0131k 520,3 milyon dolarl\u0131k tahmini gelirle \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131rken, Japon \u00e7izgi roman abonelik sistemi Piccoma d\u00f6rd\u00fcnc\u00fc s\u0131rada ve Disney’in ak\u0131\u015f platformu Disney+ be\u015finci s\u0131rada yer ald\u0131.<\/p>\n\n\n\n

Google Play’de ilk kez y\u00fcklemeler, bir \u00f6nceki y\u0131ldaki 53 milyardan 2021’in ilk yar\u0131s\u0131nda y\u0131ldan y\u0131la %6 artarak 56,2 milyara ula\u015ft\u0131. Bu y\u0131l\u0131n ilk yar\u0131s\u0131nda, Google’\u0131n pazar\u0131nda uygulama benimsenmesi, Apple’\u0131n ma\u011fazas\u0131nda g\u00f6r\u00fclenden yakla\u015f\u0131k 3,5 kat daha y\u00fcksekti.<\/p>\n\n\n\n

\"2021'in
2021’in ilk yar\u0131s\u0131nda t\u00fcm d\u00fcnyada en \u00e7ok indirilen mobil uygulamalar<\/figcaption><\/figure>\n\n\n\n

Mobil oyunlardaki oyuncu harcalamalar\u0131 artmaya devam ediyor<\/strong><\/h2>\n\n\n\n

Mobil oyunlarda k\u00fcresel t\u00fcketici harcamalar\u0131, 2021’in ilk yar\u0131s\u0131nda bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 17,9 artarak 44,7 milyar dolara ula\u015ft\u0131. Bu, bir \u00f6nceki y\u0131la g\u00f6re %17,9’luk bir art\u0131\u015ft\u0131. App Store\u2019daki oyun i\u00e7i harcamalar, y\u0131ll\u0131k %13,5 art\u0131\u015fla 26 milyar dolara ula\u015ft\u0131. Google Play pazar\u0131 Apple’\u0131nki kadar mobil oyun geliri sa\u011flamasa da, 2020’nin ilk yar\u0131s\u0131nda g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi y\u0131ldan y\u0131la ayn\u0131 b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrd\u00fc ve bir \u00f6nceki y\u0131ldaki 15 milyar dolardan %24,7 artarak 18,7 milyar dolara y\u00fckseldi.<\/p>\n\n\n\n

\"2021'in
2021’in ilk yar\u0131s\u0131nda mobil oyunlardaki oyuncu harcamalar\u0131<\/figcaption><\/figure>\n\n\n\n

Beklenildi\u011fi \u00fczere, \u00c7inli teknoloji devi Tencent, en y\u00fcksek has\u0131lat yapan mobil oyun tablosunun tepesinde saltanat\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc. Honor of Kings, 2020’nin ilk yar\u0131s\u0131nda 2 numaraya d\u00fc\u015ft\u00fckten sonra 1 numaral\u0131 yerini geri ald\u0131 ve yaln\u0131zca 2021’in ilk yar\u0131s\u0131nda 1,5 milyar dolardan fazla gelir elde etti. Hemen ard\u0131ndan, Tencent’in \u00c7in i\u00e7in yerelle\u015ftirilmi\u015f versiyonu Game for Peace\/Peacekeeper Elite’i i\u00e7eren PUBG Mobile, t\u00fcketici harcamalar\u0131nda 1,5 milyar dolara yakla\u015farak ikinci s\u0131rada yerini ald\u0131. <\/p>\n\n\n\n

\"2021'in
2021’in ilk yar\u0131s\u0131nda t\u00fcm d\u00fcnyada en \u00e7ok has\u0131lat yapan mobil oyunlar<\/figcaption><\/figure>\n\n\n\n

Garena Free Fire d\u0131\u015f\u0131nda, App Store ve Google Play Store\u2019da en \u00e7ok indirilen ilk be\u015f oyun casual oyunlard\u0131. Supersonic Studios’un oyunu Join Clash 3D, 2021’in ilk yar\u0131s\u0131nda d\u00fcnya \u00e7ap\u0131nda 115,6 milyon indirme ile 1 numara oldu. Garena Free Fire, y\u0131l\u0131n ilk yar\u0131s\u0131nda yakla\u015f\u0131k 101,6 milyon ilk kez y\u00fcklenme say\u0131s\u0131na ula\u015fmas\u0131yla ikinci s\u0131raya yerle\u015fti. Zynga’n\u0131n piyasaya s\u00fcrd\u00fc\u011f\u00fc en yeni oyunu High Heels \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131rken, Supersonic Studios Bridge Race ile d\u00f6rd\u00fcnc\u00fc ve Innersloth Among Us ile be\u015finci oldu.<\/p>\n\n\n\n

\"2021'in
2021’in ilk yar\u0131s\u0131nda t\u00fcm d\u00fcnyada en \u00e7ok indirilen mobil oyunlar<\/figcaption><\/figure>\n\n\n\n

2021\u2019in ikinci \u00e7eyre\u011finde neler oldu?<\/strong><\/h3>\n\n\n\n

2021’in ikinci \u00e7eyre\u011finde mobil uygulamalara yap\u0131lan harcamalar, bir \u00f6nceki y\u0131la g\u00f6re %18 artarak toplam 32,8 milyar dolara ula\u015ft\u0131. Mobil oyunlarda t\u00fcketici harcamalar\u0131 ikinci \u00e7eyrekte y\u0131ll\u0131k %9,9 artarak 2020\u2019nin ikinci \u00e7eyre\u011findeki yakla\u015f\u0131k 20,2 milyar dolardan 22,2 milyar dolara y\u00fckseldi.\u00a0<\/p>\n\n\n\n

\u0130kinci \u00e7eyrekte ilk kez uygulama indirmeleri, 2020’nin ikinci \u00e7eyre\u011fine g\u00f6re %4,5 d\u00fc\u015f\u00fc\u015fle d\u00fcnya \u00e7ap\u0131nda 37,7 milyara ula\u015ft\u0131. Mobil oyun indirmeleri ise 2021\u2019in ikinci \u00e7eyre\u011finde bir \u00f6nceki y\u0131la g\u00f6re %6,7 d\u00fc\u015f\u00fc\u015fle 14 milyara geriledi.<\/p>\n\n\n\n

Devam eden pandemi d\u00fcnya \u00e7ap\u0131nda bir dizi sekt\u00f6r\u00fc etkilemeye devam ediyor ve \u00e7e\u015fitli \u00fclkeler toparlanmaya ba\u015flad\u0131k\u00e7a, mobil ortam \u015f\u00fcphesiz bu \u015fartlara g\u00f6re \u015fekillenmeye devam edecek. Sensor Tower’\u0131n 2021’in ikinci \u00e7eyre\u011finde k\u00fcresel uygulama ekosistemi hakk\u0131ndaki eksiksiz raporu, en son trendleri inceleyerek ve COVID-19’un kullan\u0131c\u0131 davran\u0131\u015f\u0131 \u00fczerindeki devam eden etkisini analiz ederek yak\u0131nda haz\u0131r olacak.<\/p>\n\n\n\n

Sensor Tower\u2019\u0131n yay\u0131nlad\u0131\u011f\u0131 raporun tamam\u0131na buradan<\/a> eri\u015febilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil uygulama ve oyun gelirleri artmaya devam ediyor.<\/p>\n","protected":false},"author":40,"featured_media":14312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-14299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/14299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=14299"}],"version-history":[{"count":1,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/14299\/revisions"}],"predecessor-version":[{"id":151799,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/14299\/revisions\/151799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/14312"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=14299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=14299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=14299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}