{"id":143958,"date":"2023-01-31T15:51:00","date_gmt":"2023-01-31T12:51:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=143958"},"modified":"2024-05-30T02:49:41","modified_gmt":"2024-05-29T23:49:41","slug":"tenjin-raporu-ios-cpi-artti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tenjin-raporu-ios-cpi-artti\/","title":{"rendered":"Tenjin&#8217;in raporuna g\u00f6re iOS&#8217;ta CPI %68 artt\u0131"},"content":{"rendered":"\n<p><strong>2014 <\/strong>y\u0131l\u0131nda kurulan Tenjin, mobil oyun ve uygulama geli\u015ftiricileri i\u00e7in \u00fccretsiz ba\u015flang\u0131\u00e7 ve b\u00fcy\u00fcd\u00fck\u00e7e \u00f6de i\u015f modeliyle reklam \u00f6l\u00e7\u00fcmleri sunuyor. Geni\u015f a\u011f\u0131nda <strong>25.000<\/strong>\u2018den fazla uygulama ve <strong>300 <\/strong>platform i\u015f orta\u011f\u0131yla reklam \u00f6l\u00e7\u00fcm\u00fc, yerle\u015fik reklam geliri ve gelir yaratma \u00f6l\u00e7\u00fcmleri, maliyet toplama, SKAdNetwork raporlamas\u0131 ve veri ambar\u0131 hizmetleri sa\u011flar. Tenjin\u2019in son \u00e7\u0131kan raporu, <strong>01.10.2022 \u2013 31.12.2022 <\/strong>tarihleri aras\u0131nda hyper-casual oyunlar i\u00e7in Tenjin ve GameAnalytics taraf\u0131ndan toplanan anonim verilerden olu\u015fuyor. Rapor, mobil oyun pazar\u0131na ili\u015fkin baz\u0131 kritik verileri ortaya koyuyor.<\/p>\n\n\n\n<p>Rapora g\u00f6re, Android reklam harcama pay\u0131 (%52) 2022\u2019nin \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine g\u00f6re <strong>be\u015f puan<\/strong> d\u00fc\u015ft\u00fc. Medyan CPI (cost per install), \u00f6nceki \u00e7eyre\u011fe g\u00f6re <strong>%68 <\/strong>artarak iOS\u2019ta t\u00fcm zamanlar\u0131n en y\u00fcksek seviyesine (0,42 $) ula\u015ft\u0131. \u00c7in, iOS\u2019ta en d\u00fc\u015f\u00fck medyan CPI\u2019ye sahip \u00fclke (0,21 dolar). Hindistan, Android\u2019de en d\u00fc\u015f\u00fck medyan CPI\u2019ye sahip \u00fclke (0,03 dolar). Reklam a\u011flar\u0131 ile ilgili olarak Mintegral, Android ve iOS\u2019ta en d\u00fc\u015f\u00fck CPI\u2019ye sahip. <strong>Birinci g\u00fcn<\/strong> ve <strong>yedinci g\u00fcn <\/strong>elde tutma, iOS\u2019ta Android\u2019den daha y\u00fcksek (GameAnalytics\u2019ten al\u0131nan veriler).<\/p>\n\n\n\n<p>Tenjin Pazarlama Direkt\u00f6r\u00fc <strong>Roman Garbar<\/strong>, bulgular\u0131 \u015fu \u015fekilde yorumlad\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201ciOS\u2019ta ortalamaCPI\u2019deki %68\u2019lik art\u0131\u015f k\u0131smen mevsimseldir, ancak bu ayn\u0131 zamanda hyper-casual pazar\u0131n olgunla\u015ft\u0131\u011f\u0131n\u0131n bir i\u015faretidir. Eski form\u00fcl: \u2018Harika metriklere sahip bir oyun \u00e7\u0131kart\u0131n ve ABD\u2019de tek bir reklam kanal\u0131 arac\u0131l\u0131\u011f\u0131yla tan\u0131t\u0131n\u2019 art\u0131k yay\u0131nc\u0131lar i\u00e7in \u00e7al\u0131\u015fm\u0131yor. Birden \u00e7ok \u00fclkeyi ve reklam kanal\u0131n\u0131 i\u00e7eren daha karma\u015f\u0131k reklam stratejileri uygulamaya ba\u015fl\u0131yorlar. Bu nedenle, iOS\u2019ta ABD\u2019deki ortalama CPI\u2019n\u0131n 0,06 ABD dolar\u0131 d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc, di\u011fer \u00fclkelerdeki CPI\u2019n\u0131n artmaya devam etti\u011fini ve genel CPI\u2019y\u0131 y\u00fckseltti\u011fini g\u00f6r\u00fcyoruz.<\/p>\n<\/blockquote>\n\n\n\n<p>Tenjin\u2019in raporu, mobil oyun pazarlamas\u0131 ve oyun sekt\u00f6r\u00fc profesyonelleri i\u00e7in y\u00fcksek de\u011ferde \u00e7e\u015fitli k\u0131yaslama istatistiklerini ve i\u00e7g\u00f6r\u00fcleri ortaya koyuyor. Raporun tam s\u00fcr\u00fcm\u00fcne buradan eri\u015filebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"Tenjin, 2022'nin 4. \u00c7eyre\u011fi i\u00e7in hyper-casual oyunlar kar\u015f\u0131la\u015ft\u0131rmal\u0131 de\u011ferlendirme raporu yay\u0131nlad\u0131. Rapora g\u00f6re, iOS'ta CPI bir \u00f6nceki \u00e7eyre\u011fe g\u00f6re %68 artt\u0131.","protected":false},"author":69,"featured_media":143962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[1501],"class_list":["post-143958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/143958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=143958"}],"version-history":[{"count":5,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/143958\/revisions"}],"predecessor-version":[{"id":185997,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/143958\/revisions\/185997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/143962"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=143958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=143958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=143958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}