{"id":143958,"date":"2023-01-31T15:51:00","date_gmt":"2023-01-31T12:51:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=143958"},"modified":"2024-05-30T02:49:41","modified_gmt":"2024-05-29T23:49:41","slug":"tenjin-raporu-ios-cpi-artti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tenjin-raporu-ios-cpi-artti\/","title":{"rendered":"Tenjin&#8217;in raporuna g\u00f6re iOS&#8217;ta CPI %68 artt\u0131"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>2014 <\/strong>y\u0131l\u0131nda kurulan Tenjin, mobil oyun ve uygulama geli\u015ftiricileri i\u00e7in \u00fccretsiz ba\u015flang\u0131\u00e7 ve b\u00fcy\u00fcd\u00fck\u00e7e \u00f6de i\u015f modeliyle reklam \u00f6l\u00e7\u00fcmleri sunuyor. Geni\u015f a\u011f\u0131nda <strong>25.000<\/strong>&#8216;den fazla uygulama ve <strong>300 <\/strong>platform i\u015f orta\u011f\u0131yla reklam \u00f6l\u00e7\u00fcm\u00fc, yerle\u015fik reklam geliri ve gelir yaratma \u00f6l\u00e7\u00fcmleri, maliyet toplama, SKAdNetwork raporlamas\u0131 ve veri ambar\u0131 hizmetleri sa\u011flar. Tenjin&#8217;in son \u00e7\u0131kan raporu, <strong>01.10.2022 &#8211; 31.12.2022 <\/strong>tarihleri aras\u0131nda hyper-casual oyunlar i\u00e7in Tenjin ve GameAnalytics taraf\u0131ndan toplanan anonim verilerden olu\u015fuyor. Rapor, mobil oyun pazar\u0131na ili\u015fkin baz\u0131 kritik verileri ortaya koyuyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rapora g\u00f6re, Android reklam harcama pay\u0131 (%52) 2022&#8217;nin \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fine g\u00f6re <strong>be\u015f puan<\/strong> d\u00fc\u015ft\u00fc. Medyan CPI (cost per install), \u00f6nceki \u00e7eyre\u011fe g\u00f6re <strong>%68 <\/strong>artarak iOS&#8217;ta t\u00fcm zamanlar\u0131n en y\u00fcksek seviyesine (0,42 $) ula\u015ft\u0131. \u00c7in, iOS&#8217;ta en d\u00fc\u015f\u00fck medyan CPI&#8217;ye sahip \u00fclke (0,21 dolar). Hindistan, Android&#8217;de en d\u00fc\u015f\u00fck medyan CPI&#8217;ye sahip \u00fclke (0,03 dolar). Reklam a\u011flar\u0131 ile ilgili olarak Mintegral, Android ve iOS&#8217;ta en d\u00fc\u015f\u00fck CPI&#8217;ye sahip. <strong>Birinci g\u00fcn<\/strong> ve <strong>yedinci g\u00fcn <\/strong>elde tutma, iOS&#8217;ta Android&#8217;den daha y\u00fcksek (GameAnalytics&#8217;ten al\u0131nan veriler).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin Pazarlama Direkt\u00f6r\u00fc <strong>Roman Garbar<\/strong>, bulgular\u0131 \u015fu \u015fekilde yorumlad\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;iOS&#8217;ta ortalamaCPI&#8217;deki %68&#8217;lik art\u0131\u015f k\u0131smen mevsimseldir, ancak bu ayn\u0131 zamanda hyper-casual pazar\u0131n olgunla\u015ft\u0131\u011f\u0131n\u0131n bir i\u015faretidir. Eski form\u00fcl: &#8216;Harika metriklere sahip bir oyun \u00e7\u0131kart\u0131n ve ABD&#8217;de tek bir reklam kanal\u0131 arac\u0131l\u0131\u011f\u0131yla tan\u0131t\u0131n&#8217; art\u0131k yay\u0131nc\u0131lar i\u00e7in \u00e7al\u0131\u015fm\u0131yor. Birden \u00e7ok \u00fclkeyi ve reklam kanal\u0131n\u0131 i\u00e7eren daha karma\u015f\u0131k reklam stratejileri uygulamaya ba\u015fl\u0131yorlar. Bu nedenle, iOS&#8217;ta ABD&#8217;deki ortalama CPI&#8217;n\u0131n 0,06 ABD dolar\u0131 d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc, di\u011fer \u00fclkelerdeki CPI&#8217;n\u0131n artmaya devam etti\u011fini ve genel CPI&#8217;y\u0131 y\u00fckseltti\u011fini g\u00f6r\u00fcyoruz.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Tenjin&#8217;in raporu, mobil oyun pazarlamas\u0131 ve oyun sekt\u00f6r\u00fc profesyonelleri i\u00e7in y\u00fcksek de\u011ferde \u00e7e\u015fitli k\u0131yaslama istatistiklerini ve i\u00e7g\u00f6r\u00fcleri ortaya koyuyor. Raporun tam s\u00fcr\u00fcm\u00fcne buradan eri\u015filebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"Tenjin, 2022'nin 4. \u00c7eyre\u011fi i\u00e7in hyper-casual oyunlar kar\u015f\u0131la\u015ft\u0131rmal\u0131 de\u011ferlendirme raporu yay\u0131nlad\u0131. Rapora g\u00f6re, iOS'ta CPI bir \u00f6nceki \u00e7eyre\u011fe g\u00f6re %68 artt\u0131.","protected":false},"author":69,"featured_media":143962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[1501],"class_list":["post-143958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/143958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=143958"}],"version-history":[{"count":5,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/143958\/revisions"}],"predecessor-version":[{"id":185997,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/143958\/revisions\/185997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/143962"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=143958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=143958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=143958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}