{"id":153124,"date":"2023-04-06T11:39:45","date_gmt":"2023-04-06T08:39:45","guid":{"rendered":"https:\/\/mobidictum.com\/?p=153124"},"modified":"2023-04-25T11:51:24","modified_gmt":"2023-04-25T08:51:24","slug":"adjust-mobil-uygulama-trendleri-ikibinyirmiuc-raporu","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/adjust-mobil-uygulama-trendleri-ikibinyirmiuc-raporu\/","title":{"rendered":"Adjust Mobil Uygulama Trendleri raporu yay\u0131nda"},"content":{"rendered":"\n<p>Mobil pazarlama analitik \u015firketi <a href=\"http:\/\/www.adjust.com\/tr\" target=\"_blank\" rel=\"noopener\">Adjust<\/a>, her y\u0131l okuyucular\u0131na sundu\u011fu <a href=\"https:\/\/www.adjust.com\/resources\/ebooks\/mobile-app-trends-2023\/?utm_medium=release&amp;utm_source=PR&amp;utm_campaign=APP_TRENDS_2023_PR-AAA-\" target=\"_blank\" rel=\"noopener\">Mobil Uygulama Trendleri Raporunu<\/a> yay\u0131nlad\u0131. Rapora g\u00f6re, e-ticaret, fintech ve oyun uygulamalar\u0131 2023&#8217;te ya\u015fanan ekonomik zorluklara ra\u011fmen y\u00fckseli\u015f trendini s\u00fcrd\u00fcr\u00fcyor. <strong>2022<\/strong>, sekt\u00f6rde yava\u015flaman\u0131n ilk kez g\u00f6r\u00fcld\u00fc\u011f\u00fc y\u0131l olsa bile <strong>2023<\/strong>&#8216;teki ilk g\u00f6stergeler bu durumun iyi y\u00f6nde ilerledi\u011fini g\u00f6steriyor: mobil uygulama kurulumlar\u0131 2022 ortalamalar\u0131na g\u00f6re e-ticaret&#8217;te <strong>%4<\/strong>, fintech&#8217;te <strong>%13<\/strong> ve oyunlarda<strong> %10<\/strong>&#8216;luk bir y\u00fckseli\u015f sergiliyor.&nbsp;<\/p>\n\n\n\n<p>Adjust Ortado\u011fu, T\u00fcrkiye ve Afrika Sat\u0131\u015f Direkt\u00f6r\u00fc <strong>Ba\u015fak ZERMAN\u2019<\/strong>a g\u00f6re<em>&nbsp; &#8220;K\u00fcresel ko\u015fullar ve kullan\u0131c\u0131 ihtiya\u00e7lar\u0131 her ge\u00e7en g\u00fcn h\u0131zla de\u011fi\u015fiyor. \u00d6zelle\u015ftirilmi\u015f ve sorunsuz kullan\u0131c\u0131 deneyimleri sunmak, platformlar aras\u0131 kampanyalar y\u00fcr\u00fctmek ve <strong>CTV <\/strong>gibi yeni kanallar\u0131n sundu\u011fu potansiyeli kullanmak, 2023 ve sonras\u0131nda s\u00fcrd\u00fcr\u00fclebilir ve stratejik b\u00fcy\u00fcme arayan pazarlamac\u0131lar ve geli\u015ftiriciler i\u00e7in paha bi\u00e7ilmez bir f\u0131rsat olacak&#8221;<\/em><\/p>\n\n\n\n<p>Adjust&#8217;\u0131n takip etti\u011fi toplam <strong>100.000<\/strong>&#8216;den fazla uygulaman\u0131n veri setini baz alan <a href=\"https:\/\/www.adjust.com\/resources\/ebooks\/mobile-app-trends-2023\/?utm_medium=release&amp;utm_source=PR&amp;utm_campaign=APP_TRENDS_2023_PR-AAA-\" target=\"_blank\" rel=\"noopener\">rapor<\/a>, d\u00fcnya \u00e7ap\u0131ndaki kurulumlar, oturumlar, uygulamada ge\u00e7irilen s\u00fcre, kullan\u0131c\u0131 tutma oranlar\u0131, reattribution oranlar\u0131 ve daha fazla metri\u011fin <strong>uzun vadeli <\/strong>trendlerini analiz ediyor. Geli\u015ftirici ve pazarlamac\u0131lar, bu i\u00e7g\u00f6r\u00fcleri kullanarak kitlelerini daha iyi anlayabiliyor ve uygulama piyasas\u0131ndaki son durumu daha iyi takip edebiliyor.<\/p>\n\n\n\n<p><em>Rapor sonu\u00e7lar\u0131ndan \u00e7\u0131kan di\u011fer \u00f6nemli maddeler ;&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ATT onay oranlar\u0131 tekrar y\u00fckseldi. <\/strong>Veri gizlili\u011finin art\u0131k bir norm haline gelmesiyle birlikte kullan\u0131c\u0131lar\u0131n bu konudaki hassasiyeti art\u0131yor ve bunun sonucunda onay oranlar\u0131 y\u00fckselmeye devam ediyor. 2023&#8217;\u00fcn ilk \u00e7eyre\u011findeki ATT onay oranlar\u0131, 2022&#8217;ye g\u00f6re <strong>%4<\/strong> art\u0131\u015f g\u00f6stererek <strong>%29<\/strong>&#8216;a y\u00fckseldi. Bu oran, oyunlarda <strong>%36<\/strong>&#8216;ya ula\u015ft\u0131 ve fintech ise <strong>%11<\/strong>&#8216;den <strong>%18<\/strong>&#8216;e y\u00fckseldi.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M-ticaret sekt\u00f6r\u00fc, cirolardaki d\u00fczenli art\u0131\u015fla y\u00fckseli\u015f trendinde.<\/strong> Mobil ticaret uygulamalar\u0131n\u0131n oturumlar\u0131 ve oturum uzunluklar\u0131 2022&#8217;de y\u0131ll\u0131k bazda art\u0131\u015f g\u00f6sterdi ve 2023&#8217;te oturumlar \u015fimdiye kadar <strong>%7<\/strong> daha y\u00fckseldi. E-ticaret sekt\u00f6r\u00fcnde uygulama i\u00e7i ciro, 2022&#8217;de bir \u00f6nceki y\u0131la g\u00f6re <strong>%4<\/strong> art\u0131\u015f g\u00f6sterdi ve Kas\u0131m ay\u0131, Adjust taraf\u0131ndan \u015fimdiye kadar g\u00f6zlemlenen en \u00e7ok art\u0131\u015f\u0131n ya\u015fand\u0131\u011f\u0131 ay oldu.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ekonomide ya\u015fanan zorluklara ra\u011fmen, fintech uygulamalar\u0131 k\u00fcresel olarak b\u00fcy\u00fcme g\u00f6sterdi ve mobil finansal hizmetlerin dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 ve s\u00fcrekli artan kullan\u0131c\u0131 ilgisini ortaya koydu.<\/strong> Fintech uygulamalar\u0131n\u0131n k\u00fcresel kurulumlar\u0131 2022&#8217;de <strong>%2<\/strong> artarken, k\u00fcresel oturumlar <strong>%19<\/strong> art\u0131\u015f g\u00f6sterdi. Bu art\u0131\u015f\u0131n en belirgin ya\u015fand\u0131\u011f\u0131 b\u00f6lgeler <strong>%54<\/strong> ile LATAM ve <strong>%40<\/strong> ile EMEA oldu. Fintech sekt\u00f6r\u00fcndeki uygulama i\u00e7i ciro ise Kas\u0131m 2022 ve Ocak 2023 aras\u0131nda<strong> %90<\/strong>&#8216;\u0131 ge\u00e7ti.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hyper casual oyunlar, oyun uygulamalar\u0131 kurulumlar\u0131ndaki pay\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda sekt\u00f6rdeki egemenli\u011fini s\u00fcrd\u00fcr\u00fcyor. <\/strong>Hyper casual oyunlar, oyun uygulamas\u0131 kurulumlar\u0131n\u0131n <strong>%25<\/strong>&#8216;ini olu\u015ftururken, aksiyon oyunlar\u0131<strong> %25<\/strong> ile oturumlarda en y\u00fcksek paya sahip. Oyun uygulamalar\u0131n\u0131n kurulum ve oturumlar\u0131 2022&#8217;de \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fc\u015f g\u00f6sterdi, ancak Ocak 2023 itibar\u0131yla kurulumlar<strong> %10<\/strong> ve oturumlar <strong>%11<\/strong> art\u0131\u015fla eski seviyelerine geri d\u00f6nmeye ba\u015flad\u0131. Uygulama i\u00e7i ciro ise 2022&#8217;nin 4. \u00e7eyre\u011fine g\u00f6re <strong>%14<\/strong> artt\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Rapor ayr\u0131ca 2022&#8217;de mobil e-ticaret, oyun ve fintech genelinde en y\u00fcksek indirme say\u0131s\u0131na sahip <strong>10<\/strong> uygulamay\u0131 \u00f6ne \u00e7\u0131kar\u0131yor ve sekt\u00f6r\u00fcn \u00f6nde gelen oyuncular\u0131ndan \u00f6nemli i\u00e7g\u00f6r\u00fcler sa\u011fl\u0131yor. <em>Snap&#8217;in \u00dcr\u00fcn Grubu Pazarlama Y\u00f6neticisi<strong> Kathleen Gambarelli&#8217;<\/strong>ye g\u00f6re, &#8220;Mobil ekosistemde ya\u015fanan s\u00fcrekli de\u011fi\u015fim i\u00e7erisinde \u00e7evik kalmak kritik bir \u00f6neme sahip. Snap, toplulu\u011fumuza ve reklam verenlerimize daha iyi bir hizmet vermek i\u00e7in h\u0131zla kullan\u0131ma sundu\u011fu \u00fcr\u00fcn geli\u015ftirmeleri yaparak, gelir ak\u0131\u015flar\u0131n\u0131 \u00e7e\u015fitlendirerek ve yeni end\u00fcstri \u00f6l\u00e7\u00fcm standartlar\u0131na destek vererek esnekli\u011fini ve de\u011fi\u015fime iyi bir \u015fekilde uyum sa\u011flayabilme yetene\u011fini ortaya koydu<\/em>.&#8221;<\/p>\n\n\n\n<p>Adjust CEO&#8217;su <strong>Simon<\/strong> <strong>Dussart<\/strong>, s\u00f6zlerine mevcut trendlerin \u0131\u015f\u0131\u011f\u0131nda uygulama ekosisteminin zorluklara g\u00f6\u011f\u00fcs germe ve kullan\u0131c\u0131lar\u0131n geni\u015f ve s\u00fcrekli de\u011fi\u015fen ihtiya\u00e7lar\u0131na uyum sa\u011flama yetene\u011fini a\u00e7\u0131k\u00e7a ortaya koydu\u011funu ekleyerek devam etti. &#8220;<em>2023&#8217;te ba\u015far\u0131, en \u00f6nemli hedeflere odaklanarak rekabette \u00f6ne \u00e7\u0131kanlar taraf\u0131ndan tan\u0131mlanacak. Pazarlama verimlili\u011fini merkezile\u015ftirilmi\u015f veriler ile en \u00fcst d\u00fczeye \u00e7\u0131karmak birlikte h\u0131zl\u0131 ve etkili kararlar almak i\u00e7in gereken ara\u00e7lara yat\u0131r\u0131m yapmak, en iyi sonu\u00e7lar\u0131 veren kampanyalar\u0131n y\u00fcr\u00fct\u00fclmesini sa\u011flayacakt\u0131r.&#8221;&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.adjust.com\/resources\/ebooks\/mobile-app-trends-2023\/?utm_medium=release&amp;utm_source=PR&amp;utm_campaign=APP_TRENDS_2023_PR-AAA-\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer noopener\">Adjust Mob\u0130l Uygulama Trendler\u0130 Raporu<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/06\/adjust-3-1024x579.jpg\" alt=\"\" class=\"wp-image-12827\" width=\"335\" height=\"189\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/06\/adjust-3-1024x579.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/06\/adjust-3-600x339.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/06\/adjust-3-300x170.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/06\/adjust-3-768x434.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/06\/adjust-3-380x215.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/06\/adjust-3-800x452.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/06\/adjust-3.jpg 1035w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Adjust Hakk\u0131nda<\/strong><\/p>\n\n\n\n<p>Adjust, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki pazarlamac\u0131lar\u0131n uygulamalar\u0131n\u0131 mobil&#8217;den CTV&#8217;ye kadar t\u00fcm platformlarda \u00f6l\u00e7\u00fcmlemesine olanak tan\u0131yan bir platformdur. Her b\u00fcy\u00fckl\u00fckteki firmaya hizmet sunan Adjust&#8217;\u0131n \u00f6l\u00e7\u00fcmleme ve analitik \u00e7\u00f6z\u00fcmleri, daha iyi sonu\u00e7lar elde etmek i\u00e7in gereken g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, i\u00e7g\u00f6r\u00fcleri ve temel ara\u00e7lar\u0131 sunuyor. Berlin merkezli Adjust, faaliyetlerini AppLovin&#8217;in b\u00fcnyesinde s\u00fcrd\u00fcrmektedir.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"E-ticaret, Fintech ve Oyun Mobil Uygulamalar\u0131n\u0131n 2023&#8217;e H\u0131zl\u0131 bir Giri\u015f Yapt\u0131\u011f\u0131n\u0131 ortaya koyan rapor, geli\u015ftiricilere ve pazarlamac\u0131lara \u00f6n\u00fcm\u00fczdeki y\u0131l stratejik b\u00fcy\u00fcme sa\u011flamalar\u0131 i\u00e7in ihtiya\u00e7 olan \u00f6nerileri sunuyor.\n","protected":false},"author":63,"featured_media":153129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[],"class_list":{"0":"post-153124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/153124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=153124"}],"version-history":[{"count":13,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/153124\/revisions"}],"predecessor-version":[{"id":153159,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/153124\/revisions\/153159"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/153129"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=153124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=153124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=153124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}