{"id":156886,"date":"2023-04-19T12:38:00","date_gmt":"2023-04-19T09:38:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=156886"},"modified":"2023-05-05T13:35:19","modified_gmt":"2023-05-05T10:35:19","slug":"liftoff-raporuna-gore-ios-kullanici-edinme-maliyetleri-androidin-uc-katina-cikti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/liftoff-raporuna-gore-ios-kullanici-edinme-maliyetleri-androidin-uc-katina-cikti\/","title":{"rendered":"Liftoff raporuna g\u00f6re, iOS kullan\u0131c\u0131 edinme maliyetleri Android&#8217;in \u00fc\u00e7 kat\u0131na \u00e7\u0131kt\u0131"},"content":{"rendered":"\n<p><strong>Liftoff<\/strong>, oyun reklamc\u0131lar\u0131 ve mobil oyun pazarlamac\u0131lar\u0131na reklam harcamalar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmalar\u0131 i\u00e7in de\u011ferli bilgiler sa\u011flayan <strong>2023 Casual Gaming Apps Report<\/strong>&#8216;u yay\u0131nlad\u0131. Rapor, <strong>100 milyon<\/strong> indirmede <strong>390 milyardan<\/strong> fazla reklam g\u00f6sterimi ve <strong>16,7 milyar<\/strong> t\u0131klamay\u0131 analiz etti ve \u00fc\u00e7 ana b\u00f6l\u00fcmden olu\u015fuyor.<\/p>\n\n\n\n<p>Raporda ilk olarak, <strong>reklam maliyetleri<\/strong> ve gelirlerine ili\u015fkin y\u0131ll\u0131k k\u0131yaslamalar\u0131n bir d\u00f6k\u00fcm\u00fc yer al\u0131yor. \u0130kinci olarak, en \u00e7ok indirilen <strong>mobil oyun t\u00fcrleri<\/strong> ve onlar\u0131n alt t\u00fcrleri vurgulan\u0131rken, son b\u00f6l\u00fcm ise casual oyun pazar\u0131n\u0131 sarsan <strong>en son trendleri<\/strong> kaps\u0131yor.<\/p>\n\n\n\n<p>Rapor, sim\u00fclasyon oyunlar\u0131n\u0131n <strong>0,59 $<\/strong> ile <strong>en d\u00fc\u015f\u00fck CPI<\/strong>&#8216;ya (y\u00fckleme ba\u015f\u0131na maliyet) sahip olmas\u0131 gibi baz\u0131 \u00f6nemli bulgular\u0131 ortaya koyuyor. Bulmaca, lifestyle ve sim\u00fclasyon oyunlar\u0131 birbirleriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, sonuncusunun en d\u00fc\u015f\u00fck kullan\u0131c\u0131 edinme maliyetlerini sa\u011flad\u0131\u011f\u0131 da g\u00f6r\u00fcl\u00fcyor. Raporda ayr\u0131ca hyper-casual ve bulmaca oyunlar\u0131n\u0131n t\u00fcm t\u00fcrler aras\u0131nda indirmeleri en fazla destekleyenler oldu\u011fu da belirtiliyor.<\/p>\n\n\n\n<p>2023 Casual Gaming Apps Report&#8217;un sundu\u011fu en dikkat \u00e7ekici sonu\u00e7lardan birisi, yeni iOS kullan\u0131c\u0131lar\u0131n\u0131n kazan\u0131lma maliyetlerinin Android kullan\u0131c\u0131lar\u0131na k\u0131yasla <strong>\u00fc\u00e7 kat daha pahal\u0131<\/strong> oldu\u011funu ortaya koyuyor olmas\u0131. Android i\u00e7in ortalama CPI <strong>0,63<\/strong> dolar iken iOS i\u00e7in <strong>2,23<\/strong> dolar. Maliyet fark\u0131na ra\u011fmen, yedi g\u00fcnl\u00fck <strong>(D7) ROAS<\/strong> oranlar\u0131 aras\u0131nda platformlar aras\u0131nda pek fark g\u00f6z\u00fckm\u00fcyor.<\/p>\n\n\n\n<p>Kuzey Amerika, <strong>3,59 $<\/strong> ile d\u00fcnya \u00e7ap\u0131nda en y\u00fcksek ortalama CPI&#8217;a sahip ve bu rakam Avrupa, Orta Do\u011fu ve Afrika&#8217;daki CPI&#8217;\u0131n <strong>\u00fc\u00e7 kat\u0131ndan daha fazla<\/strong>. Kar\u015f\u0131la\u015ft\u0131rmam\u0131z gerekirse, Latin Amerika, y\u00fckleme ba\u015f\u0131na <strong>0,55 $<\/strong> ile en d\u00fc\u015f\u00fck CPI&#8217;a ve <strong>%4,8<\/strong> ile en d\u00fc\u015f\u00fck D7 ROAS oran\u0131na sahip.<\/p>\n\n\n\n<p><strong>GameRefinery<\/strong> Analitik B\u00f6l\u00fcm Ba\u015fkan\u0131 <strong>Joel Julkunen<\/strong>, mevcut ortamda ba\u015far\u0131l\u0131 olmak i\u00e7in, mobil oyun pazarlamac\u0131lar\u0131n\u0131n ve geli\u015ftiricilerinin h\u0131zl\u0131 \u00f6l\u00e7eklendirmeden ziyade istikrarl\u0131 gelir art\u0131\u015f\u0131na odaklanmalar\u0131n\u0131 tavsiye ediyor. Bunu yapmak i\u00e7in de hibrit \u00f6\u011feler ve rekabet\u00e7i etkinlikler gibi s\u0131radan oyuncular aras\u0131nda pop\u00fcler oldu\u011fu kan\u0131tlanan <strong>gelir getirici trendlerden<\/strong> yararlanmalar\u0131n\u0131 \u00f6neriyor.<\/p>\n\n\n\n<p>Raporda ayr\u0131ca, hyper-casual t\u00fcr\u00fcn\u00fcn 2021&#8217;in 1. \u00e7eyre\u011finde yakla\u015f\u0131k <strong>%50<\/strong> olan toplam indirme pazar pay\u0131n\u0131n 2023&#8217;\u00fcn 1. \u00e7eyre\u011finde <strong>%30 civar\u0131na d\u00fc\u015ft\u00fc\u011f\u00fc<\/strong> belirtiliyor. Geli\u015ftiriciler de bu duruma mevcut motivasyonel \u00e7ekicili\u011fi ve para kazanma f\u0131rsatlar\u0131n\u0131 geni\u015fletmek ad\u0131na iki veya daha fazla t\u00fcrden oyun mekaniklerini ve katmanlar\u0131n\u0131 birle\u015ftiren hybrid-casual oyunlara y\u00f6nelerek yan\u0131t veriyor.<\/p>\n\n\n\n<p>Oyun reklamc\u0131lar\u0131na ve mobil oyun pazarlamac\u0131lar\u0131na reklam harcamalar\u0131ndan en iyi de\u011feri elde etmelerine yard\u0131mc\u0131 olacak de\u011ferli bilgiler sa\u011flayan 2023 Casual Gaming Apps Report&#8217;un tam s\u00fcr\u00fcm\u00fcne <a href=\"https:\/\/info.liftoff.io\/2023-casual-gaming-apps-report?utm_medium=article&amp;utm_source=pr&amp;utm_campaign=dl-2023-casualgaming-pr&amp;utm_content=english\" rel=\"nofollow noopener\" target=\"_blank\">\u015furadan<\/a> ula\u015fabilirsiniz.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Liftoff taraf\u0131ndan haz\u0131rlanan 2023 Casual Oyun Uygulamalar\u0131 Raporu, kullan\u0131c\u0131 edinme maliyetlerinin iOS&#8217;ta Android&#8217;e k\u0131yasla \u00fc\u00e7 kat daha y\u00fcksek oldu\u011funu ortaya koydu. Rapor ayr\u0131ca sim\u00fclasyon oyunlar\u0131n\u0131n y\u00fckleme ba\u015f\u0131na en d\u00fc\u015f\u00fck maliyete sahip oldu\u011funu, hyper-casual ve bulmaca oyunlar\u0131n\u0131n ise t\u00fcm t\u00fcrler aras\u0131nda indirmelerde en fazla paya sahip olan t\u00fcrler oldu\u011funu g\u00f6steriyor.<\/p>\n","protected":false},"author":69,"featured_media":156714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[1501],"class_list":["post-156886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar","tag-hyper-casual-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/156886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=156886"}],"version-history":[{"count":5,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/156886\/revisions"}],"predecessor-version":[{"id":159428,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/156886\/revisions\/159428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/156714"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=156886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=156886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=156886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}