Mobil cihazlara ve internete eri\u015fimi olan insan say\u0131s\u0131yla birlikte bireylerin g\u00fcn i\u00e7inde mobil cihazlarla etkile\u015ferek ge\u00e7irdi\u011fi zaman h\u00e2l\u00e2 artmaya devam ederken elbette ki sekt\u00f6r de b\u00fcy\u00fcyor. Fakat bu b\u00fcy\u00fcme devinim ve de\u011fi\u015fkenli\u011fi de beraberinde getiriyor. Kullan\u0131c\u0131 davran\u0131\u015flar\u0131nda, uygulamalarla etkile\u015fimlerinde ve tepkilerinde \u00f6ng\u00f6r\u00fclmeyen de\u011fi\u015fiklikler olabiliyor. <\/p>\n\n\n\n
Mobil pazarlamac\u0131lar\u0131n, ba\u015far\u0131l\u0131 olabilmek i\u00e7in bu de\u011fi\u015fimleri tespit ederek bunlara uyum sa\u011flamas\u0131 gerekti\u011fi ortada ve bunlar\u0131 tespit edebilmek i\u00e7in elbette veriye <\/strong>ihtiya\u00e7lar\u0131 var. Veriye dayanmayan kararlar, karanl\u0131\u011fa ok at\u0131p hedefi vurmay\u0131 ummaktan farks\u0131z olaca\u011f\u0131ndan pazarlamac\u0131lar kararlar\u0131n\u0131 i\u00e7g\u00fcd\u00fclere <\/strong>ve tahminlere <\/strong>de\u011fil \u00f6l\u00e7\u00fcmlenebilir <\/strong>ve izlenebilir veriye <\/strong>dayand\u0131rmal\u0131. Adjust, pazarlamac\u0131lara bu olana\u011f\u0131 sunan bir platform. Bu platformun K\u0131demli \u0130\u015f Ortaklar\u0131 Y\u00f6neticisi Yi\u011fit Atakan<\/strong>, T\u00fcrkiye\u2019deki mobil uygulama trendleri \u00fczerine k\u0131lavuz niteli\u011finde de\u011ferlendirmeler yapt\u0131.<\/p>\n\n\n\n \u201cMobil ekosisteminde ya\u015fanan s\u00fcrekli de\u011fi\u015fim i\u00e7inde \u00e7evik kalabilmek kritik bir \u00f6neme sahip.\u201d <\/em>diyen Adjust K\u0131demli \u0130\u015f Ortaklar\u0131 Y\u00f6neticisi Yi\u011fit Atakan s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n\n\n\n \u201cReklam harcamalar\u0131nda d\u00fcnya genelinde 336 milyar dolarl\u0131k bir b\u00fcy\u00fcme var. Bir \u00f6nceki y\u0131lla k\u0131yasland\u0131\u011f\u0131nda %14\u2019l\u00fck bir b\u00fcy\u00fcme g\u00f6r\u00fcyoruz. Global anlamda e-ticarete bakt\u0131\u011f\u0131m\u0131zda, y\u00fcklemeler %0,6 oran\u0131nda d\u00fc\u015fse de oturumlar\u0131n %12 artt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Ge\u00e7en Kas\u0131m ay\u0131nda y\u00fcklemeler %4 ve oturumlar %12 art\u0131\u015f ile d\u00fcnya genelinde rekor k\u0131rd\u0131. Oturum uzunluklar\u0131 ise 2021\u2019de 10.57 iken 2022\u2019de 11.2\u2019ye y\u00fckseldi.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n Atakan\u2019a g\u00f6re T\u00fcrkiye\u2019de e-ticaret mobil uygulamalar\u0131nda \u00f6n\u00fcm\u00fczdeki 2 <\/strong>y\u0131l i\u00e7inde 44 milyar dolar <\/strong>gelir bekleniyor.Atakan, T\u00fcrkiye\u2019nin gen\u00e7 n\u00fcfusu ve g\u00fc\u00e7l\u00fc teknolojik altyap\u0131s\u0131yla \u00f6nemli bir pazar<\/strong> oldu\u011funu ifade etti. Orta Do\u011fu, Kuzey Afrika (MENA) b\u00f6lgesinde e-ticaret gelirlerinin 2025 <\/strong>y\u0131l\u0131na kadar toplam 148 milyar dolara <\/strong>ula\u015fmas\u0131n\u0131n beklendi\u011fini; T\u00fcrkiye, Birle\u015fik Arap Emirlikleri ve Suudi Arabistan<\/strong>\u2019\u0131n bu b\u00f6lgede \u00f6ne \u00e7\u0131kan \u00fclkeler aras\u0131nda yer ald\u0131\u011f\u0131n\u0131 da ekledi.<\/p>\n\n\n\n Fintech uygulamalar\u0131yla ilgili olarak da Atakan \u015fu a\u00e7\u0131klamalar\u0131 yapt\u0131:<\/p>\n\n\n\n \u201cGlobal\u2019de 2022’de fintech uygulamalar\u0131 kurulumlar\u0131n\u0131n %50’sini \u00f6deme uygulamalar\u0131 olu\u015ftururken, bankac\u0131l\u0131k uygulamalar\u0131 %40 ile ikinci s\u0131rada yer ald\u0131. Hisse yat\u0131r\u0131m\u0131 ve kripto uygulamalar\u0131n\u0131n kurulumlar\u0131 d\u00fc\u015ft\u00fc. T\u00fcrkiye \u00f6zelinde Fintech alan\u0131na bakt\u0131\u011f\u0131m\u0131zda ise oturumlardaki b\u00fcy\u00fcme en ilgi \u00e7ekici metrik oldu ve 2023’te \u015fimdiye kadar iyimser bir tablo \u00e7izdi. 2022’de y\u0131ll\u0131k bazda %19’luk b\u00fcy\u00fcmenin ard\u0131ndan, Ocak 2023’teki oturumlar 2022 ortalamas\u0131na g\u00f6re %7 ve Ocak 2022’ye g\u00f6re %15 art\u0131\u015f g\u00f6sterdi.<\/em><\/strong><\/p>\n\n\n\n Mobil pazarlama sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcmesinde, tarihinde ilk defa <\/strong>2022 y\u0131l\u0131nda yava\u015flama g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc hat\u0131rlatan Atakan, hangi kampanyalar\u0131n ROI’da art\u0131\u015f sa\u011flad\u0131\u011f\u0131n\u0131, hangi kanallar\u0131n y\u00fcksek LTV’ye sahip kullan\u0131c\u0131lar\u0131 getirdi\u011fini ve hangi segmentlerin en iyi performans g\u00f6sterdi\u011fini belirlemenin her zamankinden daha \u00f6nemli <\/strong>oldu\u011funu vurgulad\u0131.<\/p>\n\n\n\n\n
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Fintech uygulamalar\u0131n\u0131n oturum uzunluklar\u0131, 2022’de genel olarak ortalama 7.5 dakikadan 6 dakikaya d\u00fc\u015ft\u00fc. Bu, genel olarak bankac\u0131l\u0131k ve \u00f6deme uygulamalar\u0131ndan \u00e7ok daha uzun oturum uzunluklar\u0131na sahip olan hisse yat\u0131r\u0131m\u0131 ve kripto uygulamalar\u0131 oturumlar\u0131ndaki b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015fe ba\u011flanabilir.\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n\n\t\n\t\ts\u0131radak\u0130: \u00c7apraz tan\u0131t\u0131m stratejileriyle kullan\u0131c\u0131 etkile\u015fimini artt\u0131rmak<\/a><\/span>\n\t<\/span>\n<\/h2>\n","protected":false},"excerpt":{"rendered":"Mobil analitik platformu Adjust\u2019\u0131n K\u0131demli \u0130\u015f Ortaklar\u0131 Y\u00f6neticisi Yi\u011fit Atakan T\u00fcrkiye\u2019deki mobil uygulama verilerini ve trendlerini de\u011ferlendirdi.\n","protected":false},"author":69,"featured_media":160227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8879],"tags":[8935,8928],"class_list":{"0":"post-160235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporlar","8":"tag-pazarlama","9":"tag-sicak-haber","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/160235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=160235"}],"version-history":[{"count":3,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/160235\/revisions"}],"predecessor-version":[{"id":160238,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/160235\/revisions\/160238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/160227"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=160235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=160235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=160235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}