{"id":161216,"date":"2023-05-16T15:54:00","date_gmt":"2023-05-16T12:54:00","guid":{"rendered":"https:\/\/mobidictum.com\/?p=161216"},"modified":"2023-06-01T15:54:51","modified_gmt":"2023-06-01T12:54:51","slug":"tenjinden-2023te-hyperdan-hybride-gecis-raporu","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tenjinden-2023te-hyperdan-hybride-gecis-raporu\/","title":{"rendered":"Tenjin&#8217;den 2023&#8217;te hyperdan hybride ge\u00e7i\u015f raporu"},"content":{"rendered":"\n<p><strong>Tenjin <\/strong>k\u0131sa bir s\u00fcre \u00f6nce,<strong> reklamdan para kazanma <\/strong>ve <strong>reklamc\u0131l\u0131kta <\/strong>geli\u015fen trendlere ve reklam s\u0131ralamalar\u0131na odaklanan bir rapor yay\u0131nlad\u0131. Rapor, geli\u015ftiricilerin pazar\u0131n de\u011fi\u015fen dinamiklerine uyum sa\u011flamas\u0131 gerekti\u011fine vurgu yaparak hyper-casual i\u015f d\u00fcnyas\u0131n\u0131n de\u011fi\u015fen manzaras\u0131na \u0131\u015f\u0131k tutuyor.<\/p>\n\n\n\n<p>2022&#8217;de Android ve iOS platformlar\u0131, azalan reklam g\u00f6sterimleri ve etkin bin g\u00f6sterim ba\u015f\u0131na maliyetlere (eBGBM&#8217;ler) tan\u0131k oldu. Ancak rapor, her iki platformda da uygulama i\u00e7i sat\u0131n alma say\u0131s\u0131nda kayda de\u011fer bir art\u0131\u015f oldu\u011funa dikkat \u00e7ekiyor. Bu durum gelir artt\u0131rmak i\u00e7in bir yol oldu\u011funa i\u015faret ediyor.<\/p>\n\n\n\n<p>Reklam gelirlerinin d\u00fc\u015fme e\u011filimi g\u00f6stermesindeki ba\u015fl\u0131ca etkenlerden biri, iOS&#8217;ta Uygulama \u0130zleme \u015eeffafl\u0131\u011f\u0131n\u0131n (ATT) devreye girmesi. Ek olarak, COVID-19 salg\u0131n\u0131n\u0131n ard\u0131ndan kullan\u0131c\u0131 davran\u0131\u015f\u0131ndaki de\u011fi\u015fiklikler ve di\u011fer \u00e7e\u015fitli etmenler, hiper g\u00fcndelik oyunlar\u0131n k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 etkiledi. Bu geli\u015fmeler de sekt\u00f6rdeki bir\u00e7ok geli\u015ftiriciyi hibrit bir yakla\u015f\u0131m benimsemeye itti.<\/p>\n\n\n\n<p>Rapor, sekt\u00f6r\u00fcn hem reklamc\u0131l\u0131k hem de para kazanma y\u00f6nlerini kapsayan \u00fclke ve reklam a\u011f\u0131 s\u0131ralamalar\u0131 da d\u00e2hil olmak \u00fczere de\u011ferli bilgiler sa\u011flayarak geli\u015ftiricilerin bu ge\u00e7i\u015fte y\u00f6n bulmalar\u0131na yard\u0131mc\u0131 olmay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n<p>Rapordaki dikkate de\u011fer bulgulardan biri 2022 boyunca iOS&#8217;ta reklam g\u00f6sterimlerinde %20&#8217;lik bir d\u00fc\u015f\u00fc\u015f olmas\u0131. Benzer \u015fekilde, Android, 1000 reklam g\u00f6steriminden elde edilen gelirde %28&#8217;lik bir d\u00fc\u015f\u00fc\u015fle eBGBM&#8217;de \u00f6nemli bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131. Bununla birlikte, Android&#8217;deki uygulama i\u00e7i sat\u0131n almalar, ayn\u0131 d\u00f6nemde %37 oran\u0131nda \u00f6nemli bir art\u0131\u015f g\u00f6sterdi. Hindistan, Android y\u00fcklemesi yap\u0131lan \u00fclkeler listesinde en \u00fcst s\u0131ralarda yer ald\u0131.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Zk6mPKsyy2M?controls=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n\n<p>Tenjin Pazarlama Direkt\u00f6r\u00fc <strong>Roman Garbar<\/strong> \u015fu yorumu yapt\u0131:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Sekt\u00f6r uzmanlar\u0131ndan hybrid-casual kavram\u0131n\u0131 tan\u0131mlamalar\u0131n\u0131 isterseniz, muhtemelen bir dizi farkl\u0131 yan\u0131t al\u0131rs\u0131n\u0131z. Yeni t\u00fcr veya i\u015f modeli konusunda net bir fikir birli\u011fi de yok gibi g\u00f6r\u00fcnmekte. Ancak a\u00e7\u0131k olan \u015fu ki, hibrit bir f\u0131rt\u0131na geliyor. S\u0131radan geli\u015ftiriciler oyunlar\u0131na hyper-casual bile\u015fenleri ve \u00f6d\u00fcll\u00fc videolar\u0131 entegre ederken, hyyper-casual geli\u015ftiriciler daha fazla uygulama i\u00e7i sat\u0131n alma ekleyerek elde tutma oran\u0131n\u0131 art\u0131r\u0131yor. Ancak 2023&#8217;te reklamc\u0131l\u0131k ve para kazanma giderek zorla\u015f\u0131rken, geli\u015ftiricilerin stratejik davranmas\u0131 gerekecek. Bu sekt\u00f6r s\u0131ralamalar\u0131n\u0131n ve trendlerinin, geli\u015ftiricilere bu ge\u00e7i\u015fte yol g\u00f6stermesine yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 umuyoruz.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Tenjin&#8217;in yeni raporuyla, sekt\u00f6r profesyonelleri ve uygulama geli\u015ftiricileri art\u0131k mobil uygulama pazar\u0131nda hyper-casualdan hybrid-casuala ge\u00e7i\u015fte de\u011ferli i\u00e7g\u00f6r\u00fclere sahip. Bu nesnel bulgular, geli\u015ftiricilerin bilgiye dayal\u0131 kararlar almalar\u0131na ve stratejilerini sekt\u00f6r\u00fcn de\u011fi\u015fen ortam\u0131nda ba\u015far\u0131l\u0131 olacak \u015fekilde uyarlamalar\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p><a href=\"https:\/\/resources.tenjin.com\/2023-hyper-to-hybrid-ranking-report\" rel=\"nofollow noopener\" target=\"_blank\">From Hyper to Hybrid Report 2023<\/a>&#8216;\u00fcn tam s\u00fcr\u00fcm\u00fcn\u00fc indirebilirsiniz.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Tenjin, reklamdan para kazanma ve reklamc\u0131l\u0131k odakl\u0131 bir rapor yay\u0131nlad\u0131. Rapor, somut verilerle konuya \u0131\u015f\u0131k tutarken geli\u015ftiricilerin de\u011fi\u015fen pazara uyum sa\u011flamas\u0131na yard\u0131mc\u0131 olmay\u0131 ama\u00e7l\u0131yor.<\/p>\n","protected":false},"author":69,"featured_media":160175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-161216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/161216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=161216"}],"version-history":[{"count":10,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/161216\/revisions"}],"predecessor-version":[{"id":161248,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/161216\/revisions\/161248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/160175"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=161216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=161216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=161216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}