{"id":161331,"date":"2023-06-01T19:59:48","date_gmt":"2023-06-01T16:59:48","guid":{"rendered":"https:\/\/mobidictum.com\/?p=161331"},"modified":"2023-06-01T19:59:50","modified_gmt":"2023-06-01T16:59:50","slug":"pixel-federation-2022-yillik-raporunu-infografiklerle-birlikte-paylasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/pixel-federation-2022-yillik-raporunu-infografiklerle-birlikte-paylasti\/","title":{"rendered":"Pixel Federation 2022 y\u0131ll\u0131k raporunu infografiklerle birlikte payla\u015ft\u0131"},"content":{"rendered":"\n<p>Slovak oyun st\u00fcdyosu Pixel Federation, 2022 Y\u0131ll\u0131k Raporunu yay\u0131nlad\u0131 ve<strong> 47,4 milyon euro<\/strong> gelir a\u00e7\u0131klad\u0131. Ge\u00e7en y\u0131l <strong>15. y\u0131l\u0131n\u0131<\/strong> kutlayan \u015firket, \u015fu anda Slovakya ve \u00c7ek Cumhuriyeti\u2019nde oyun tutkunlar\u0131ndan olu\u015fan  yakla\u015f\u0131k <strong>300 ki\u015filik <\/strong>bir ekibi istihdam ediyor.<\/p>\n\n\n\n<p>Salg\u0131n zaman\u0131nda rekorlarla ge\u00e7en iki y\u0131l\u0131n ard\u0131ndan (2020\u2019de 47,6 milyon avro ve 2021\u2019de 50,9 milyon avro), \u015firket sat\u0131\u015flar\u0131nda <strong>%7\u2019lik bir d\u00fc\u015f\u00fc\u015f<\/strong> kaydetti.<\/p>\n\n\n\n<p>2022 y\u0131l\u0131 \u015firketin y\u00f6netim kurulunda da <strong>de\u011fi\u015fiklikleri<\/strong> beraberinde getirdi. Kurucu Ortak <strong>\u0160imon \u0160icko<\/strong>, Ar-Ge departman\u0131n\u0131n liderli\u011fini s\u00fcrd\u00fcr\u00fcrken <strong>iki y\u0131ll\u0131k <\/strong>bir aradan sonra \u00fcst y\u00f6netime d\u00f6nme karar\u0131 ald\u0131. \u00dcr\u00fcn Direkt\u00f6r\u00fc (CPO) g\u00f6revini<strong> Filip Pol\u00e1\u0161ek <\/strong>ald\u0131 ve yeni Ba\u015f Oyun Sorumlusu (CGO) pozisyonu <strong>Martin Lu\u010dan<\/strong> taraf\u0131ndan dolduruldu. Kurucu Ortak <strong>Mari\u00e1n Fridrich<\/strong> ve COO <strong>Daniel Duranka<\/strong> pozisyonlar\u0131n\u0131 koruyor ve y\u00f6netim kurulunu tamaml\u0131yor.<\/p>\n\n\n\n<p>COO Daniel Duranka, <em>\u201c47,4 milyon avro gelirle 2022 y\u0131l\u0131, 30 milyonluk bir \u015firketten 50 milyonluk bir \u015firkete d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcm\u00fcz 3 y\u0131ll\u0131k ba\u015far\u0131l\u0131 bir d\u00f6nemi tamamlad\u0131k. Ancak, 2022\u2019nin ikinci yar\u0131s\u0131 ve ayr\u0131ca 2023, \u015fimdiden makro bir kriz (sava\u015f, enflasyon, enerji krizi) ve pozisyonumuzu korumak b\u00fcy\u00fck bir zorluk olacak.Ancak, d\u0131\u015f etkenleri su\u00e7lamak veya zorluklardan ka\u00e7\u0131nmak hi\u00e7bir zaman DNA\u2019m\u0131z\u0131n bir par\u00e7as\u0131 olmad\u0131. uzun vadeli hedefimiz: 100 milyon euroluk bir \u015firket olmak.\u201d<\/em><\/p>\n\n\n\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1357\" height=\"1920\" class=\"wp-image-160595\" style=\"width: 720px\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/\/2023\/05\/Annual_2022-1.png\" alt=\"\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/05\/Annual_2022-1.png 1357w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/05\/Annual_2022-1-212x300.png 212w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/05\/Annual_2022-1-724x1024.png 724w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/05\/Annual_2022-1-768x1087.png 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/05\/Annual_2022-1-1086x1536.png 1086w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/05\/Annual_2022-1-380x538.png 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/05\/Annual_2022-1-800x1132.png 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/05\/Annual_2022-1-1160x1641.png 1160w\" sizes=\"(max-width: 1357px) 100vw, 1357px\" \/><\/p>\n\n\n\n<p><strong>Finans ve oyun konusunda \u00f6ne \u00e7\u0131kanlar<\/strong><\/p>\n\n\n\n<p>\u015eirketin en ba\u015far\u0131l\u0131 oyunlar\u0131, transport tycoon TrainStation 2 ve puzzle maze Diggy\u2019s Adventure olmaya devam ediyor.<\/p>\n\n\n\n<p>TrainStation 2, k\u00fcresel lansman\u0131ndan \u00fc\u00e7 y\u0131l sonra, ge\u00e7en y\u0131la g\u00f6re bir milyon daha fazla olan yakla\u015f\u0131k 1<strong>9,5 milyon euroluk<\/strong> sat\u0131\u015fla 2022\u2019nin en \u00f6nemli projesi olurken, oyuncu taban\u0131 %40 artarak 1,4 milyon MAU\u2019ya (ayl\u0131k etkin kullan\u0131c\u0131) ula\u015ft\u0131. Diggy\u2019s Adventure, 400 bin MAU\u2019luk d\u00fc\u015f\u00fc\u015fle y\u0131ll\u0131k <strong>3.6milyon euroluk d\u00fc\u015f\u00fc\u015f <\/strong>kaydederken, <strong>17 milyon euroluk<\/strong> sat\u0131\u015fla lider konumunu kaybediyor.<\/p>\n\n\n\n<p>2012 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclen proje, son be\u015f y\u0131ld\u0131r \u015firketin gelirinin ana itici g\u00fcc\u00fc oldu ve yeni oyun Puzzle Adventure i\u00e7in ana ilham kayna\u011f\u0131 oldu. Ar-Ge b\u00f6l\u00fcm\u00fc \u00e7al\u0131\u015fmalar\u0131na dayanan, 3D grafiklere sahip \u00f6yk\u00fc odakl\u0131 bulmaca oyunu, 2022 bahar\u0131nda piyasaya s\u00fcr\u00fcld\u00fc ve piyasaya s\u00fcr\u00fcld\u00fc\u011f\u00fc <strong>8 ayda<\/strong> yakla\u015f\u0131k <strong>1,2 milyon euroluk<\/strong> sat\u0131\u015f getirdi.<\/p>\n\n\n\n<p><strong>Pazarlamada \u00d6ne \u00c7\u0131kanlar<\/strong><\/p>\n\n\n\n<p>2022\u2019de mobil oyun sekt\u00f6r\u00fc, ana platformlarda devam eden de\u011fi\u015fikliklerin neden oldu\u011fu kullan\u0131c\u0131 edinme alan\u0131nda ciddi zorluklarla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131. Baz\u0131 radikal kararlar ve sistemlerde derinlemesine incelemeler sayesinde Pixel Federation k\u00e2rl\u0131 kalmay\u0131 ba\u015fard\u0131 ve kullan\u0131c\u0131 edinimi i\u00e7in toplam 20,7 milyon euroluk pazarlama harcamas\u0131yla <strong>25 milyondan<\/strong> <strong>fazla <\/strong>yeni oyuncu kayd\u0131 kazand\u0131.<\/p>\n\n\n\n<p>Bununla birlikte, her \u015fey alan\u0131n daha fazla de\u011fi\u015fikli\u011fe u\u011frayaca\u011f\u0131n\u0131 ve pazarlama ekibinin \u015firketin esnek ve zaman\u0131nda tepki vermeye haz\u0131r olmas\u0131n\u0131 sa\u011flamak i\u00e7in gerekenleri yapt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<p>2023\u2019te Pixel Federation yeni bir mobil oyun ba\u015flat\u0131yor \u2013 \u015feker d\u00fcnyas\u0131 Candy Inc.\u2019den bir tycoon sim\u00fclasyonu. Ayn\u0131 zamanda st\u00fcdyo, TrainStation serisinin ba\u015far\u0131l\u0131 atalar\u0131ndan ilham alan yeni bir proje geli\u015ftirmeye devam edecek.<\/p>\n\n\n\n<p>2007 y\u0131l\u0131nda Slovakya\u2019n\u0131n Bratislava \u015fehrinde <strong>\u0160imon \u0160icko <\/strong>etraf\u0131nda oyun tutkunlar\u0131 taraf\u0131ndan kurulan<strong> Pixel Federation<\/strong>, 15 y\u0131ld\u0131r d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan milyonlarca oyuncu i\u00e7in tek \u00e7at\u0131 alt\u0131nda oyun yay\u0131nl\u0131yor ve geli\u015ftiriyor.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Pixel Federation, 2022&#8217;de 47,4 milyon euro gelir elde etti ve 2023 i\u00e7in iddial\u0131 planlar\u0131n\u0131 payla\u015ft\u0131.<\/p>\n","protected":false},"author":69,"featured_media":160603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8879],"tags":[],"class_list":["post-161331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/161331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=161331"}],"version-history":[{"count":10,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/161331\/revisions"}],"predecessor-version":[{"id":161342,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/161331\/revisions\/161342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/160603"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=161331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=161331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=161331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}