{"id":16226,"date":"2021-08-04T12:41:18","date_gmt":"2021-08-04T09:41:18","guid":{"rendered":"https:\/\/mobidictum.com\/?p=16226"},"modified":"2021-08-04T12:41:20","modified_gmt":"2021-08-04T09:41:20","slug":"tapjoy-mobilevoice-pazar-arastirma-cozumu-baslatti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/tapjoy-mobilevoice-pazar-arastirma-cozumu-baslatti\/","title":{"rendered":"Tapjoy, MobileVoice adl\u0131 yeni bir pazar ara\u015ft\u0131rma \u00e7\u00f6z\u00fcm\u00fc ba\u015flatt\u0131"},"content":{"rendered":"\n<p>\u00d6nde gelen mobil reklamc\u0131l\u0131k ve uygulamadan para kazanma \u015firketlerinden biri olan <a href=\"http:\/\/www.tapjoy.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Tapjoy<\/strong><\/a>, g\u00fcn\u00fcm\u00fcz\u00fcn mobil t\u00fcketicilerinin tutumlar\u0131, tercihleri ve davran\u0131\u015flar\u0131 hakk\u0131nda en derin, en \u00f6zg\u00fcn bilgileri sunan k\u00fcresel bir pazar ara\u015ft\u0131rmas\u0131 \u00e7\u00f6z\u00fcm\u00fc olan <strong>MobileVoice<\/strong>\u2018\u0131 duyurdu. MobileVoice, her yerde bulunabilecek en b\u00fcy\u00fck, en y\u00fcksek kaliteli ve en eri\u015filebilir mobil paneli olu\u015fturarak ve payla\u015facak fikirleri olan milyonlarca mobil \u00f6ncelikli t\u00fcketiciye ses vererek geleneksel pazar ara\u015ft\u0131rmas\u0131 end\u00fcstrisini y\u00fckseltiyor.<\/p>\n\n\n\n<p><strong>Tapjoy CEO\u2019su Jeff Drobick<\/strong> \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cMobil cihazlar modern ya\u015fam tarz\u0131n\u0131 tamamen de\u011fi\u015ftirmi\u015f olsa da, pazar ara\u015ft\u0131rmas\u0131 sekt\u00f6r\u00fc hen\u00fcz insanlar\u0131n mobil \u00e7a\u011fda medyay\u0131 t\u00fcketme bi\u00e7imine uyum sa\u011flayamad\u0131 ve bu nedenle verimsizliklerle dolu. MobileVoice, g\u00fcn\u00fcm\u00fcz t\u00fcketicilerinin de\u011fi\u015fen de\u011ferlerine ve tutumlar\u0131na uyum sa\u011flamak i\u00e7in t\u00fcm pazar ara\u015ft\u0131rmas\u0131 sekt\u00f6r\u00fcn\u00fc yeniden tasarl\u0131yor. Markalara ve pazar ara\u015ft\u0131rmac\u0131lar\u0131na, kullan\u0131c\u0131lar i\u00e7in y\u00fcksek kaliteli bir deneyim sa\u011flamak i\u00e7in de\u011fer de\u011fi\u015fim modelimizden yararlanan birinci s\u0131n\u0131f bir anket \u00e7\u00f6z\u00fcm\u00fc ve markalar i\u00e7in derinlemesine mobil i\u00e7g\u00f6r\u00fcler sunar.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p><strong>MobileVoice<\/strong>, <strong>Tapjoy<\/strong>\u2018un t\u00fcketicileri mobil oyunlar ve uygulamalara kat\u0131l\u0131mlar\u0131ndan dolay\u0131 \u00f6d\u00fcllendiren iste\u011fe ba\u011fl\u0131, tercihe dayal\u0131 de\u011fer de\u011fi\u015fim modelinden yararlanarak markalar ve pazar ara\u015ft\u0131rmac\u0131lar\u0131 i\u00e7in <strong>tamamen yeni bir hedef kitlenin kilidini a\u00e7\u0131yor<\/strong>. MobileVoice paneli, Tapjoy a\u011f\u0131 i\u00e7indeki yakla\u015f\u0131k <strong>200 \u00fclkeden<\/strong> <strong>50 milyondan fazla aktif kullan\u0131c\u0131dan olu\u015fur<\/strong> ve bunlar\u0131n \u00e7o\u011fu geleneksel anket panellerinin bir par\u00e7as\u0131 de\u011fildir, ancak ilgili uygulama i\u00e7i \u00f6d\u00fcller kar\u015f\u0131l\u0131\u011f\u0131nda fikirlerini ifade etmeye isteklidir. Tapjoy\u2019un benzersiz de\u011fer de\u011fi\u015fim modeli, markalar\u0131n, ara\u015ft\u0131rmac\u0131lar\u0131n, yay\u0131nc\u0131lar\u0131n ve t\u00fcketicilerin \u00e7\u0131karlar\u0131n\u0131n tamamen uyumlu oldu\u011fu adil ve dengeli bir ekosistem yarat\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/tapjoy.jpg\" alt=\"Tapjoy\" class=\"wp-image-16223\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/tapjoy.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/tapjoy-600x315.jpg 600w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/tapjoy-300x158.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/tapjoy-768x403.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2021\/08\/tapjoy-380x200.jpg 380w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>Tapjoy<\/figcaption><\/figure>\n\n\n\n<p>MobileVoice, piyasaya \u00e7\u0131kt\u0131\u011f\u0131nda markalar\u0131n ve pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n hedef kitlelerinin davran\u0131\u015flar\u0131n\u0131 y\u00f6nlendiren demografik ve psikografik \u00f6zellikleri anlamalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in \u00f6zel anketler sunar. Ayr\u0131ca Tapjoy\u2019un ara\u015ft\u0131rma ajanslar\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak binlerce ankete ba\u011flamas\u0131n\u0131 sa\u011flayan ve verimlilik ile otomasyon yoluyla harcanan kaynaklar\u0131 azaltan \u00f6zel API entegrasyonlar\u0131na sahiptir. Gelecekteki ek potansiyel \u00f6zellikler aras\u0131nda, pazarlamac\u0131lar\u0131n kitlelerin markalar\u0131n\u0131 nas\u0131l alg\u0131lad\u0131klar\u0131n\u0131 anlamalar\u0131na yard\u0131mc\u0131 olmak ve reklam kampanyalar\u0131n\u0131n bilinirlik, yak\u0131nl\u0131k ve di\u011fer metrikler \u00fczerindeki etkisini \u00f6l\u00e7mek i\u00e7in Marka ve Kampanya Sa\u011fl\u0131\u011f\u0131 mevuttur. Bu, pazarlamac\u0131lar\u0131n Tapjoy reklam platformunda dinamik segmentler olu\u015fturmak i\u00e7in anket i\u00e7g\u00f6r\u00fclerinden yararlanmas\u0131na olanak tan\u0131yan Kitle Etkinle\u015ftirme; ve uygulama geli\u015ftiricilerinin ek gelir elde etmelerini sa\u011flayan anket tabanl\u0131 bir teklif duvar\u0131 SDK\u2019s\u0131 olan Uygulamadan Para Kazanma \u00f6zelliklerini sunar.<\/p>\n\n\n\n<p><strong>Lucid Tedarik Direkt\u00f6r\u00fc Katy Mallinos<\/strong> \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cTapjoy\u2019un eri\u015fimi ger\u00e7ekten dikkate de\u011fer, ancak belki de ayn\u0131 derecede etkileyici, MobileVoice\u2019\u0131n geni\u015f k\u00fcresel a\u011f\u0131ndan \u00fcretti\u011fi ara\u015ft\u0131rma \u00f6rne\u011finin tutarl\u0131 kalitesidir. MobileVoice ekibi \u00f6nemli bir Lucid orta\u011f\u0131d\u0131r ve Lucid Marketplace al\u0131c\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131na kar\u015f\u0131 \u00e7evik ve duyarl\u0131 oldu\u011funu kan\u0131tlam\u0131\u015ft\u0131r.\u201d<\/em><\/p><\/blockquote>\n\n\n\n<p><strong>Teklif \u015fu anda a\u015fa\u011f\u0131dakileri i\u00e7eren yerle\u015fik i\u015flevlerle birlikte gelir:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Global Eri\u015fim:<\/strong> MobileVoice, 20.000 y\u00fcksek puanl\u0131 mobil uygulamada 200 \u00fclkede ayl\u0131k 50 milyondan fazla aktif kullan\u0131c\u0131 hakk\u0131nda birinci taraf verileri sunabilir ve d\u00fcnya genelindeki talebin kilidini a\u00e7abilir.<\/li><li><strong>Veri Kalitesi G\u00fcvencesi:<\/strong> Do\u011fal olarak \u00f6zg\u00fcn yan\u0131tlar\u0131 garanti eden iste\u011fe ba\u011fl\u0131, se\u00e7ime dayal\u0131 modelinin yan\u0131 s\u0131ra MobileVoice, IP co\u011frafi konumu, kimlik do\u011frulama, \u00e7ift kat\u0131l\u0131m kayd\u0131 ve di\u011ferleri dahil olmak \u00fczere kalite kontrolleri kullan\u0131r.<\/li><li><strong>Dinamik Fiyatland\u0131rma:<\/strong> Tapjoy\u2019un dinamik de\u011fi\u015fimi, ara\u015ft\u0131rmac\u0131lar\u0131n tescilli hedeflere ve anket gereksinimlerine g\u00f6re kendi fiyatland\u0131rmalar\u0131n\u0131 belirlemelerine olanak tan\u0131r.<\/li><li><strong>\u00d6zel Hesap Y\u00f6netimi<\/strong>: T\u00fcm ara\u015ft\u0131rmac\u0131lara, anket olu\u015fturma, fiyat teklifi verme, kampanya optimizasyonu ve sonu\u00e7 analizi konular\u0131nda tavsiyelerde bulunmak \u00fczere uzman bir hesap y\u00f6neticisi atan\u0131r.<\/li><li><strong>Kan\u0131tlanm\u0131\u015f Performans:<\/strong> MobileVoice, g\u00fcnl\u00fck 200.000\u2019den fazla anket ba\u015flang\u0131c\u0131 olu\u015fturur.<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/topics\/1293\/market-research\/\" target=\"_blank\" rel=\"noopener nofollow\">73 milyar dolar\u0131n \u00fczerinde bir de\u011fere sahip olmas\u0131na<\/a> ra\u011fmen, pazar ara\u015ft\u0131rmas\u0131 sekt\u00f6r\u00fc, piyasa dengesizliklerine kar\u015f\u0131 hassast\u0131r. Sekt\u00f6r, medya t\u00fcketiminin modern \u00e7a\u011f\u0131n\u0131 temsil eden mobil \u00f6ncelikli bir zihniyeti benimsemekte yava\u015f kald\u0131. De\u011fi\u015fen t\u00fcketici beklentileri ve insanlar\u0131n mobil cihazlar\u0131nda her zamankinden daha fazla zaman ge\u00e7irmesiyle birlikte, pazar ara\u015ft\u0131rmac\u0131lar\u0131 ger\u00e7ek ve d\u00fcr\u00fcst cevaplar sunmaya uygun \u015fekilde te\u015fvik edilen ger\u00e7ek hedef kitlelere ula\u015fman\u0131n daha iyi yollar\u0131n\u0131 ar\u0131yor.<\/p>\n\n\n\n<p>MobileVoice hakk\u0131nda daha fazla bilgi edinmek veya anketler d\u00fczenlemeye ba\u015flamak i\u00e7in markalar ve pazar ara\u015ft\u0131rmac\u0131lar\u0131 <a href=\"http:\/\/www.tapjoy.com\/market-research\" target=\"_blank\" rel=\"noopener nofollow\">www.tapjoy.com\/market-research<\/a> adresini ziyaret edebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"Tapjoy, sundu\u011fu yeni \u00e7\u00f6z\u00fcmle markalar\u0131, pazarlamac\u0131lar\u0131 ve ara\u015ft\u0131rmac\u0131lar\u0131 ger\u00e7ek insanlardan \u00f6zg\u00fcn yan\u0131tlar almalar\u0131 i\u00e7in g\u00fc\u00e7lendirmeyi ama\u00e7l\u0131yor.","protected":false},"author":40,"featured_media":16221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8860],"tags":[],"class_list":["post-16226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-mobidictum"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=16226"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/16221"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=16226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=16226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=16226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}