{"id":164152,"date":"2023-07-12T16:31:01","date_gmt":"2023-07-12T13:31:01","guid":{"rendered":"https:\/\/mobidictum.com\/?p=164152"},"modified":"2024-02-28T23:02:33","modified_gmt":"2024-02-28T20:02:33","slug":"vaka-calismasi-bir-casual-oyun-katalogu-olcumlerde-ugc-reklamlari-ile-ugc-olmayan-reklamlara-kiyasla-nasil-0e-ulasti","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/vaka-calismasi-bir-casual-oyun-katalogu-olcumlerde-ugc-reklamlari-ile-ugc-olmayan-reklamlara-kiyasla-nasil-0e-ulasti\/","title":{"rendered":"Vaka \u00c7al\u0131\u015fmas\u0131: Bir casual oyun katalo\u011fu, UGC reklamlar\u0131 ile UGC olmayan reklamlara k\u0131yasla nas\u0131l >%200&#8217;e ula\u015ft\u0131?"},"content":{"rendered":"\n<p>Uygun bir kitleye ula\u015fmak, <strong>kullan\u0131c\u0131 kazan\u0131m yar\u0131\u015f\u0131n\u0131n<\/strong> en zorlu hedeflerinden biridir. Burada, Brezilya&#8217;daki <strong>Ya Games<\/strong> i\u00e7in ba\u015far\u0131l\u0131 <strong>UGC <\/strong>reklamlar\u0131 olu\u015fturma \u00f6rne\u011fimizi payla\u015faca\u011f\u0131z ve sizler de fikir \u00fcretmek i\u00e7in ilham bulacak ve kendi UGC reklamlar\u0131n\u0131z\u0131 olu\u015fturmaya <strong>nereden ba\u015flaman\u0131z gerekti\u011fini<\/strong> \u00f6\u011freneceksiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/Ross-Puriasev-Headshot-1024x576.jpg\" alt=\"Ross Puriasev UGC\" class=\"wp-image-164147\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/Ross-Puriasev-Headshot-1024x576.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/Ross-Puriasev-Headshot-300x169.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/Ross-Puriasev-Headshot-768x432.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/Ross-Puriasev-Headshot-380x214.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/Ross-Puriasev-Headshot-800x450.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/Ross-Puriasev-Headshot-1160x653.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/Ross-Puriasev-Headshot.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"kullanici-kazanimi-icin-ugc-reklamlari-nereden-baslamali\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1689165658411 halignleft\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span><strong>Kullan\u0131c\u0131 kazan\u0131m\u0131 i\u00e7in UGC reklamlar\u0131: Nereden ba\u015flamal\u0131?<\/strong><\/span>\n\t<\/span>\n<\/h2>\n\n\n\n<p>Proje \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131m\u0131zda, Ya Games&#8217;in tek ba\u015far\u0131l\u0131 \u00f6rne\u011fi ana USP&#8217;leri i\u00e7eren bir giri\u015f videosuydu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"UGC Ninja nonugc benchmark\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Yf3ZKiBTzVs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>UGC Ninja<\/strong>&#8216;n\u0131n yakla\u015f\u0131m\u0131, <strong>pazar\u0131n ayr\u0131nt\u0131l\u0131 bir analizin<\/strong>e ve pazardaki <strong>en iyi y\u00f6ntemlerin <\/strong>kullan\u0131lmas\u0131na dayan\u0131yor. O zamanlar durum farkl\u0131yd\u0131 \u00e7\u00fcnk\u00fc Ya Games&#8217;in casual oyunlardan olu\u015fmu\u015f bir <strong>web katalo\u011fundan ibaret<\/strong> olan \u00fcr\u00fcn\u00fcn\u00fcn yaln\u0131zca birka\u00e7 rakibi vard\u0131. Bu noktada, ara\u015ft\u0131rmam\u0131z ise bize heyecan verici bir sonu\u00e7 verdi; bu ni\u015f alanda hi\u00e7bir UGC reklam\u0131 kullan\u0131lm\u0131yordu. Bu y\u00fczden y\u00f6n\u00fcm\u00fcz\u00fc de\u011fi\u015ftirdik ve \u00e7ok iyi bildi\u011fimiz <strong>casual oyunlar<\/strong> alan\u0131na y\u00f6neldik. \u00c7\u00f6zd\u00fc\u011f\u00fcm\u00fcz problem, izleyicilere Ya Games&#8217;in her zevke uygun geni\u015f bir oyun yelpazesine sahip oldu\u011funu g\u00f6sterebilmek, bunun ba\u015flang\u0131\u00e7 noktas\u0131 ise Brezilya&#8217;daki oyun alan\u0131nda <strong>ne t\u00fcr reklamlar\u0131n pop\u00fcler oldu\u011funu<\/strong> ve \u015fu anda <strong>hangi organik kal\u0131plar\u0131n kullan\u0131ld\u0131\u011f\u0131n\u0131<\/strong> g\u00f6rmek ve bu bilgileri \u00fcr\u00fcn faydalar\u0131n\u0131 temsil edecek \u015fekilde birle\u015ftirmekti.<\/p>\n\n\n\n<h2 id=\"bir-metrik-iyilestirme-araci-olarak-ugc-reklamlari-neye-odaklanmali\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1689165682935 halignleft\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span><strong>Bir metrik iyile\u015ftirme arac\u0131 olarak UGC reklamlar\u0131: Neye odaklanmal\u0131?<\/strong><\/span>\n\t<\/span>\n<\/h2>\n\n\n\n<p>UGC Ninja, m\u00fc\u015fterilerinin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 zorluklar\u0131 \u00e7\u00f6zmek i\u00e7in yarat\u0131c\u0131 fikirler kullan\u0131yor. Ya Games \u00f6rne\u011finde iki ana hedef vard\u0131: <strong>t\u0131klama oran\u0131n\u0131<\/strong> ve <strong>yedi g\u00fcnl\u00fck elde tutma oran\u0131n\u0131<\/strong> art\u0131rmak. Bunu UGC diline \u00e7evirmek, videolar\u0131n izleyicilerin ilgisini \u00e7ekmek i\u00e7in <strong>ak\u0131lda kal\u0131c\u0131 giri\u015flere<\/strong> sahip olmas\u0131 ve ger\u00e7ek\u00e7i beklentiler olu\u015fturmak i\u00e7in ger\u00e7ek \u00fcr\u00fcn\u00fc g\u00f6stermesi gerekti\u011fi anlam\u0131na geliyor.<\/p>\n\n\n\n<p>Ayr\u0131ca hat\u0131rlanmas\u0131 gereken \u00fc\u00e7 standart kural vard\u0131r::<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn\u00fcn\u00fczden en ge\u00e7 be\u015finci saniyede bahsedin<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc g\u00f6sterin (ekran g\u00f6r\u00fcnt\u00fcs\u00fc, telefonla \u00e7ekim, vb.)<\/li>\n\n\n\n<li>Sorun &#8211; \u00e7\u00f6z\u00fcm modeline ba\u011fl\u0131 kal\u0131n<\/li>\n<\/ul>\n\n\n\n<h2 id=\"gelistirme-safhasi-en-iyi-yontemler-nasil-tanimlanir\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1689165710217 halignleft\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span>gEL\u0130\u015eT\u0130RME SAFHASI: <strong>En iyi Y\u00d6NTEMLER nas\u0131l tan\u0131mlan\u0131r?<\/strong><\/span>\n\t<\/span>\n<\/h2>\n\n\n\n<p>Ara\u015ft\u0131rma yaparken, \u00e7evrimi\u00e7i oyun kataloglar\u0131n\u0131n bu alan\u0131nda <strong>sadece birka\u00e7 \u015firketin<\/strong> faaliyet g\u00f6sterdi\u011fini ke\u015ffettik. Ve <strong>hi\u00e7birinin ba\u015far\u0131l\u0131 UGC reklamlar\u0131 yoktu<\/strong>. Performans kampanyalar\u0131nda \u00e7o\u011funlukla <strong>hareketli videolar<\/strong> veya <strong>banner&#8217;la<\/strong>r kullan\u0131l\u0131yordu.<\/p>\n\n\n\n<p>Bu noktada, oyun sekt\u00f6r\u00fcne ili\u015fkin bilgilerimizi kullanmaya karar verdik. Test i\u00e7in, oyunlar i\u00e7in \u00fc\u00e7 tipik UGC reklam modeli se\u00e7tik:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Let&#8217;s play! videolar\u0131<\/li>\n\n\n\n<li>\u0130nceleme<\/li>\n\n\n\n<li>Ske\u00e7ler veya kesitler<\/li>\n<\/ul>\n\n\n\n<p>Dolay\u0131s\u0131yla, ilk parti UGC reklamlar\u0131yla ba\u015far\u0131ya ula\u015fmak i\u00e7in \u00fc\u00e7 kriter vard\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> En do\u011fru mekanikler<\/li>\n\n\n\n<li> Brezilyal\u0131 \u00f6zg\u00fcn i\u00e7erik \u00fcreticileri<\/li>\n\n\n\n<li> Dinamik ve \u00e7ekici oyun deneyimi<\/li>\n<\/ul>\n\n\n\n<h2 id=\"yapim-ve-bonus\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1689165719447 halignleft\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span><strong>yap\u0131m ve Bonus<\/strong><\/span>\n\t<\/span>\n<\/h2>\n\n\n\n<p>Prod\u00fcksiyon detaylar\u0131n\u0131 ge\u00e7ece\u011fim ama size fikirleri yazarken eklemeye karar verdi\u011fimiz <strong>bonus konseptten<\/strong> de bahsetmek istiyorum. <strong>Meme&#8217;lerin her zaman iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 <\/strong>ve izleyiciyle <strong>ayn\u0131 dili konu\u015ftu\u011funu<\/strong> biliyorduk.<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"UGC Ninja production&amp;bonus\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ZEt87FrfxWs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<h2 id=\"sonuclar-en-iyi-performans-gosterenler\" class=\"cnvs-block-section-heading cnvs-block-section-heading-1689165740898 halignleft\" >\n\t<span class=\"cnvs-section-title\">\n\t\t<span><strong>Sonu\u00e7lar &amp; En \u0130yi Performans G\u00f6sterenler<\/strong><\/span>\n\t<\/span>\n<\/h2>\n\n\n\n<p>T\u00fcm grup k\u0131yaslama seviyesinde veya daha iyi performans g\u00f6sterirken, grubun en iyi performans g\u00f6sterenleri<strong> let&#8217;s play &amp; inceleme videolar\u0131 <\/strong>oldu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"UGC Ninja best performer 1\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/LCS3cihyEN8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"UGC Ninja best performer 2\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/dpdto0sk5tU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u00c7e\u015fitli fakt\u00f6rleri bir araya getirdiler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> Kolayca ba\u011f\u0131ml\u0131l\u0131k yaratabilme k\u0131sm\u0131<\/li>\n\n\n\n<li> \u00dcr\u00fcn faydalar\u0131n\u0131n vurgulanmas\u0131<\/li>\n\n\n\n<li> Ana USP&#8217;leri g\u00f6steren oynan\u0131\u015f b\u00f6l\u00fcmleri: oyun mekaniklerinin \u00e7e\u015fitlili\u011fi ve oynarken keyif al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6sterebilmek<\/li>\n<\/ul>\n\n\n\n<p>Ho\u015funuza gitse de gitmese de, <strong>UGC benzeri reklamlar<\/strong> kitlenizin ilgisini \u00e7ekmenin ve kullan\u0131c\u0131lar\u0131n zaten alerjik oldu\u011fu basit reklam kal\u0131plar\u0131ndan uzakla\u015fman\u0131n <strong>en iyi yoludur.<\/strong><\/p>\n\n\n\n<p>\u00dcr\u00fcn\u00fcn\u00fcz i\u00e7in UGC&#8217;yi denemek \u00fczereyseniz, <strong>en iyi performans g\u00f6steren <\/strong>UGC d\u0131\u015f\u0131 reklamlar\u0131n\u0131zla birlikte temel ve iyi denenmi\u015f kal\u0131plara ba\u011fl\u0131 kalmaktan \u00e7ekinmeyin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-1024x1024.jpg\" alt=\"Ya Games UGC Ninja\" class=\"wp-image-164213\" srcset=\"https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-1024x1024.jpg 1024w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-300x300.jpg 300w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-150x150.jpg 150w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-768x768.jpg 768w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-1536x1536.jpg 1536w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-80x80.jpg 80w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-110x110.jpg 110w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-380x380.jpg 380w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-800x800.jpg 800w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3-1160x1160.jpg 1160w, https:\/\/mobidictum.com\/wp-content\/uploads\/2023\/07\/UGC3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/ugc.ninja\/\" style=\"background-color:#be1625\" target=\"_blank\" rel=\"noreferrer noopener\">ugc ads ile \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn performans\u0131n\u0131 y\u00fckseltin<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"UGC Ninja, 2023 y\u0131l\u0131nda UGC reklamlar\u0131 ile bir \u00fcr\u00fcn\u00fcn nas\u0131l tan\u0131t\u0131laca\u011f\u0131n\u0131 detayl\u0131 olarak a\u00e7\u0131kl\u0131yor.\n","protected":false},"author":58,"featured_media":164146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8863],"tags":[8928],"class_list":{"0":"post-164152","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-makaleler","8":"tag-sicak-haber","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/164152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=164152"}],"version-history":[{"count":6,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/164152\/revisions"}],"predecessor-version":[{"id":164427,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/164152\/revisions\/164427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/164146"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=164152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=164152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=164152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}