{"id":16469,"date":"2021-08-10T17:39:17","date_gmt":"2021-08-10T14:39:17","guid":{"rendered":"https:\/\/mobidictum.com\/?p=16469"},"modified":"2021-08-10T18:17:56","modified_gmt":"2021-08-10T15:17:56","slug":"admix-in-play-reklamlarinin-gucunu-artirmak-icin-onemli-bir-ismi-ise-aldi","status":"publish","type":"post","link":"https:\/\/mobidictum.com\/tr\/admix-in-play-reklamlarinin-gucunu-artirmak-icin-onemli-bir-ismi-ise-aldi\/","title":{"rendered":"Admix, In-Play reklamlar\u0131n\u0131n g\u00fcc\u00fcn\u00fc art\u0131rmak i\u00e7in \u00f6nemli bir ismi i\u015fe ald\u0131"},"content":{"rendered":"\n

Oyunlar\u0131 reklamlarla birle\u015ftiren \u00f6nc\u00fc platform Admix, reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn k\u0131demli ve ba\u015far\u0131l\u0131 bir ismi olan Marty Berman’\u0131 Kuzey Amerika ve LATAM Sat\u0131\u015f Ba\u015fkan Yard\u0131mc\u0131s\u0131 olarak i\u015fe ald\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n\n\n\n

Admix’in 2021 y\u0131l\u0131ndaki b\u00fcy\u00fcme stratejisi y\u00f6n\u00fcndeki planlar\u0131, Berman’\u0131n i\u015fe al\u0131m\u0131 ile devam etmekte. Marty Berman’\u0131n i\u015fe al\u0131nmas\u0131, beraberinde 2021’in \u00fc\u00e7\u00fcnc\u00fc ve d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011fini kapsayan yeni i\u015fe al\u0131mlara da \u00f6nc\u00fcl\u00fck edecek. Bunun yan\u0131 s\u0131ra Berman, Admix’in New York merkezli K\u00fcresel Ortakl\u0131k Ba\u015fkan Yard\u0131mc\u0131s\u0131 Michael Silberberg ile de yak\u0131n bir \u015fekilde \u00e7al\u0131\u015facak.<\/p>\n\n\n\n

\"Marty
Marty Berman<\/figcaption><\/figure>\n\n\n\n

Berman, InMobi, Integrate Marketing, NBC Internet, Triad ve Monster gibi k\u00fcresel organizasyonlarda \u00fcst d\u00fczey liderlik rollerini \u00fcstlenmi\u015f 20 y\u0131ll\u0131k bir sekt\u00f6r deneyimi ile Admix ekibine kat\u0131ld\u0131. <\/p>\n\n\n\n

Oyun sekt\u00f6r\u00fc, oyunun ana ak\u0131m k\u00fclt\u00fcrel fark\u0131ndal\u0131\u011f\u0131n\u0131 ve inan\u0131lmaz oranlarda b\u00fcy\u00fcmesini h\u0131zland\u0131ran COVID-19’un h\u0131zland\u0131rd\u0131\u011f\u0131 t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131ndaki de\u011fi\u015fikli\u011fin ard\u0131ndan bir devrilme noktas\u0131nda. T\u00fcketiciler art\u0131k sosyal medyada oldu\u011fundan daha fazla oyun oynamak i\u00e7in zaman harc\u0131yor ve bir\u00e7ok oyun reklam format\u0131n\u0131n m\u00fcdahalecili\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, markalar d\u00fcnya \u00e7ap\u0131nda \u00fc\u00e7 milyar aktif oyuncuya ula\u015fmak i\u00e7in hem bir f\u0131rsat hem de zorluk yarat\u0131yor. Bu sebeple, Admix’in In-Play reklam teknolojisi, zorlu reklam \u00f6\u011felerini herhangi bir 3D ortama eklemek i\u00e7in s\u0131f\u0131rdan tasarlanarak t\u00fcketicilerin be\u011fenesine ve sekt\u00f6r\u00fcn yarar\u0131na sunulmu\u015ftur.<\/p>\n\n\n\n

“Mobil oyunlar\u0131n sosyal medyayla rekabet etti\u011fi bir zamanda Admix ailesine kat\u0131lmaktan heyecan duyuyorum”<\/h2>\n\n\n\n

Marty Berman, Admix’in yeni Kuzey Amerika ve LATAM Sat\u0131\u015f Ba\u015fkan Yard\u0131mc\u0131s\u0131 olarak, oyunlar\u0131n sosyal medya ile k\u0131yas\u0131ya yar\u0131\u015ft\u0131\u011f\u0131 bir d\u00f6nemden ge\u00e7ti\u011fimizin alt\u0131n\u0131 bir kez daha \u00e7izdi. Bu yar\u0131\u015f, oyun sekt\u00f6r\u00fcnde yer alan geli\u015ftiriciler ve yay\u0131nc\u0131lar a\u00e7\u0131s\u0131ndan hem kolay hem de zor bir rekabete i\u015faret ediyor. Konuyla ilgili Marty Berman \u015fu a\u00e7\u0131klamalarda bulundu:<\/p>\n\n\n\n

“Bir e\u011flence arac\u0131 olarak mobil oyunlar\u0131n sosyal medya ile rekabet etti\u011fi bir zamanda Admix’e kat\u0131lmaktan heyecan duyuyorum. B\u00fcy\u00fck markalar, ge\u00e7mi\u015fte yaln\u0131zca reklamverenlerin manuel etkinle\u015ftirmelerle eri\u015febildi\u011fi oyun kitleleriyle bu muazzam \u00f6l\u00e7ekten hen\u00fcz verimli bir \u015fekilde yararlanamad\u0131. Programl\u0131 olarak oyun envanteri sat\u0131n almak i\u00e7in talep katlanarak artarken, Admix, Kuzey Amerika ve LATAM pazarlar\u0131nda bu zor kitleye ula\u015fman\u0131n \u00f6n\u00fcndeki b\u00fcy\u00fck \u00f6l\u00e7ek engellerini \u00e7\u00f6zen bir \u00e7\u00f6z\u00fcm sunma konusunda lider konumdad\u0131r. Oyun izleyicisine In-Play reklamlar arac\u0131l\u0131\u011f\u0131yla ula\u015fmak, m\u00fcdahaleci olmayan do\u011fas\u0131 ve s\u00fcreci programl\u0131 olarak otomatikle\u015ftirme, do\u011fru \u015fekilde hedefleme, yat\u0131r\u0131m getirisini \u00f6l\u00e7me ve kan\u0131tlama yetene\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda h\u0131zla b\u00fcy\u00fcmeye devam edecektir.”<\/em><\/p><\/blockquote>\n\n\n\n

Admix CEO’su Samuel Huber<\/strong> ise yeni Marty Berman’\u0131n i\u015fe al\u0131m\u0131n\u0131n ard\u0131ndan \u015fu yorumlar\u0131 yapt\u0131:<\/p>\n\n\n\n

“Admix, In-Play arac\u0131l\u0131\u011f\u0131yla oyun i\u00e7eri\u011finden rahats\u0131z edici olmayan bir \u015fekilde para kazanmak i\u00e7in e\u011fitim ve altyap\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor. T\u00fcketiciler sanal d\u00fcnyalarda giderek daha fazla sosyalle\u015ftik\u00e7e, oyun oynad\u0131k\u00e7a ve al\u0131\u015fveri\u015f yapt\u0131k\u00e7a, bu h\u0131zla b\u00fcy\u00fcyen metaverse’de markalar ve yay\u0131nc\u0131lar i\u00e7in s\u0131n\u0131rs\u0131z f\u0131rsatlar var. \u0130nan\u0131lmaz bir derinlik ve \u00e7e\u015fitlilikte yenilik\u00e7i, birinci s\u0131n\u0131f markalar, ajanslar ve oyun yay\u0131nc\u0131lar\u0131 ile Kuzey Amerika ve LATAM, oyun medya kanal\u0131n\u0131n \u00f6n saflar\u0131nda yer al\u0131yor. Marty, Admix’in i\u015fe al\u0131m\u0131 In-Play reklamc\u0131l\u0131\u011f\u0131n \u00f6nemli faydalar\u0131n\u0131 iletmesine yard\u0131mc\u0131 olacak kritik bir i\u015fe al\u0131md\u0131r ve ayn\u0131 zamanda Do\u011fu K\u0131y\u0131s\u0131, Bat\u0131 K\u0131y\u0131s\u0131 ve Ortabat\u0131’da saha ekiplerimizin kurulmas\u0131nda etkili olacakt\u0131r.”<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn k\u0131demli bir ismi Admix'e kat\u0131ld\u0131.","protected":false},"author":40,"featured_media":16474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8861],"tags":[],"class_list":["post-16469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobidictum-haberler"],"acf":[],"_links":{"self":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/comments?post=16469"}],"version-history":[{"count":0,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/posts\/16469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media\/16474"}],"wp:attachment":[{"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/media?parent=16469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/categories?post=16469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobidictum.com\/tr\/wp-json\/wp\/v2\/tags?post=16469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}